Boonrise

Boonrise Making videos that spark hope & action with humor & heart.

05/05/2025

Outsourcing a marketing video? Don’t skip this conversation.

Before the first draft lands in your inbox, make sure your scope of work includes:
Clear turnaround timelines
Defined number of revisions
What happens if feedback is late

Too many projects stall (or go over budget) because expectations weren’t aligned upfront.

If you're planning a video project this year, let’s make sure your scope sets you up for success.

04/29/2025

How Much Does a Marketing Video Really Cost?

If you're outsourcing a marketing video, the first question is always: "How much is this going to cost?" And the honest answer? It depends.

If you're not producing a Nike-level ad, most first-time projects land somewhere between $5,000 and $25,000. That’s still a wide range—but here’s what narrows it down:
Do you need help developing the creative or script?
How many shoot days and locations are involved?
Is it narrative (actors, sets, props) or docu-style (interviews, b-roll)?
Are you stitching content together or sculpting a story from complex material?

The clearer you are on these elements, the faster and more accurately a production partner can build a budget.

Outsourcing video isn’t just about what you want—it’s about knowing what you need.

What’s been your biggest surprise when budgeting a video project?

04/22/2025

Most video pros fall into one of three categories: Technician, Artist, or Designer—and knowing which one you need will set your project up for success.

Technician – Masters of gear and technology, ideal when you have a fully developed vision and need someone to execute it precisely.

Artist – Focused on aesthetics, music, and mood, perfect for elevating visuals and creative expression within a structured plan.

Designer – The strategic thinker, blending technical and artistic skills to shape your story, messaging, and business objectives.
If you need more than just execution—someone to help craft a compelling, goal-driven story—look for a designer.

03/25/2025

An interview is 500% more valuable when you do this.

Coach your interviewee to restate the question in their answer.
Since most interviews have an off-camera interviewer whose audio isn’t recorded, responses need context. A quick example helps:
Instead of just saying, “Green,” they should say, “My favorite color is green.”
This small adjustment ensures their answers make sense on their own, giving you clean, usable soundbites that don’t rely on the missing question.

* Exact percentage of value has not been measured ;

03/17/2025

Say This One Thing before your video interview.

Let them know mistakes can be edited out.

For most pre-recorded interviews, there’s no pressure to be perfect. Reassure them that it’s just a conversation, they can pause and restate their answer, and only the best moments will make the final cut.

When interviewees feel at ease, their responses become more natural, engaging, and compelling.

What’s your best tip for helping people feel comfortable on camera?

03/14/2025

A fun narrative shoot is afoot when the set dec kit is assembled.

03/11/2025

Want Better Video Interviews? Start with This.

Before you hit "record," take a moment to establish a casual connection with your interviewee.

Just like meeting someone for the first time, this small connection helps both of you—especially the interviewee—feel more comfortable. And when they’re relaxed, you’ll get more authentic, engaging responses on camera.

What’s your go-to icebreaker for interviews?

03/07/2025

After producing 1,000+ interviews, here’s my #1 tip:

Communicate topics, not specific questions.

Interviewees often ask for the exact questions in advance. If possible, don’t give them—just share the general topics. Why? Because over-prepared answers = robotic, scripted responses that lack emotion.
Instead, tell them:
"We'll cover these key ideas—it’ll be conversational, no need to over-prepare."
This keeps their answers authentic, engaging, and full of real emotion—which makes for a way more compelling video.

Have you tried this approach?

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Story Matters.

We are dreamers and doers who believe that the most powerful and effective way to create impact in the world is to tell a compelling story. We believe that only stories break through in a noisy world. The right story told in the right way at the right time creates emotion and empathy. When this happens, people experience hope and are sparked to take action.

At Rebel Pilgrim, we fill the role of story mentor to a variety of world-changing companies and people - from start-up businesses to Fortune 500 companies. We help you think like storytellers, build a story-driven culture, and then produce all of the creative media tools you need to stand out.