VMSD

Joe Lanzisero describes story as an emotional connector - a narrative that connects people to something they can see themselves in as well as a design driver - subtext to the design process that guides creative decisions. As the former Creative SVP at Walt Disney Imagineering, Joe was part of a team that created extraordinary guest experiences at theme parks and on cruise ships connecting to guests' hearts and imaginations. LISTEN NOW to NXTLVL Experience Design EP. 54 "The Power of Story: An Emotional Narrative and Design Subtext"with host David Kepron: https://vmsd.com/episode-54-joe-lanzisero/

Bert Martin Ohnemüller believes we are in the "Decade of Humanity" and that one of the most important KPI's for any company is "Return on Kindness." People buy more, stay longer, engage more fully, speak more positively and return more often to brand experience places where they have positive memories of being teated well. Listen to the entire discussion between host David Kepron and Ohnemüller on Ep. 53 "Lead, Speak and Inspire Into the Decade of Humanity" on the NXTLVL Experience Design podcast: https://vmsd.com/episode-53-bert-ohnemuller/

Refik Anadol is a renowned data visualization artist who makes the invisible visible. His "data paintings" are beyond being simply beautiful, they are a re-contextualization of the meaning of the built environment in our data-driven world. Likened to the Renaissance where artists had the best materials to create art, Refik Anadol Studio plunges the "thinking brush" into the conscience of the machine and paints with data and algorithms. LISTEN to the full episode with host David Kepron "Making the Invisible Visible: AI, Architecture and Data Paintings" on the NXTLVL Experience Design podcast. Listen HERE: https://vmsd.com/episode-52-refik-anadol/ Presented by VMSD and SmartWork Media

Don't forget to register and join the VMSD staff at Shop! MarketPlace this April 25-27 in Austin! To learn more, visit shop-marketplace.com today.

Ruth Zukerman says that everybody is creative and we all appreciate it. When she co-founded SoulCycle and Flywheel, creativity helped but really she saw what spinning did for her. So, she became the consumer and the wanted to share it with as many people as possible. Listen to the whole discussion between Ruth Zukerman and host David Kepron on EP. 51 "Riding On The High Road: Leading WIth Resilience and Introspection" on the NXTLV Experience Design podcast. LISTEN NOW: https://vmsd.com/episode-51-ruth-zukerman/ Presented by VMSD and SmartWork Media

Toni Roeller is SVP In-Store Environment at DICK'S Sporting Goods. With two new concepts in the sporting goods marketplace - DICK'S House of Sport and Public Lands - DICK's is redefining the athlete experience in retail stores. Batting cages, golf simulators and outdoor practice fields are just part of how to make shopping for sports gear engaging. Check out the full discussion - EP 50 "A House of Sport That Is A Home For Athletes" where Toni and host David Kepron talk sports, store design, storytelling and changing the sporting goods store landscape. FULL EPISODE: https://vmsd.com/episode-50-toni-roeller/ #Design #Architecture #Technology #Arts #retail #retaildesign #retailexperience #retailstore #retailstrategy #brandidentity #brandbuilding #brandexperience #sportsstore #experience #environment #sports #storytelling

Don't forget to save-the-date for Shop! MarketPlace, taking place this April 25-27 in Austin, Texas! For more information or to register, please visit https://shop-marketplace.com

Amber Bazdar is a retail design maven who helps bring the story of Timberland, a VF Company, to life in stores. She explains that Timberland is more than a story about a factory that once was or the iconic yellow boot. It's about feeling like you can handle whatever is being thrown at you. It's about being bold. Host David Kepron and Bazdar talk about Timberland, store design, visual merchandising and making great experiences. Listen to the whole episode Ep. 49: "Timberland: More Than An Iconic Yellow Boot" now! https://vmsd.com/episode-49-amber-bazdar/

Richard Lems clearly distinguishes customers from fans. As the Director of Format and Design of Rituals, a Dutch "home and body cosmetics" company, he says that slowing down is in their company DNA and that connecting with shoppers beyond products and services, grows fans who feel "at one with the brand." Listen to the full Ep. 48 "The Rituals and Home and Body Cosmetics" with Richard Lems and Host David Kepron now: https://vmsd.com/episode-48-richard-lems/ Presented by VMSD and SmartWork Media.

Paul Zak understands the basis of great customer experiences. He calls it "Immersion" and it is connected to the release of the two neurochemicals dopamine and oxytocin. When they are both present, profound reactions happen that both alert customers about novelty and have an emotional resonance because of connections to other people. Listen to Ep.46 "Immersion And The Science OF The Extraordinary" on the NXTLVL Experience Design podcast with host David Kepron and Dr. Paul Zak - Professor, Author, TED speaker and Chief Immersion Officer at Immersion Neuroscience. Full episode: https://vmsd.com/episode-46-dr-paul-zak/

Montaha Hidefi, MIB, CMG, CFG lives colorful life. As a "Color Archeologist," she unearths the meaning of color, finds trends and makes forecasts about where our affinity for color will be in the future. Montaha serves at Color Marketing Group® (CMG) as Vice President of Color Forecasting, at the Executive Committee of the Colour Research Society of Canada (CRSC) and as Vice President of the Canadian Freelance Guild(CFG). She holds a comprehensive background in international marketing, color marketing and the coatings industry. Listen to Ep. 45 "Color Archeology, Trends and Forecasts" on the NXTLVL Experience Design podcast: https://vmsd.com/episode-45-montaha-hidefi/Montaha

Coach: Escape to Forever

Launching today, March 12, “Escape to Forever,” a virtual, 360-degree pop-up created by Coach features a new way to explore the retailer’s spring 2021 collection. With nature scenes from sunrise and sunset, guests are dropped into a whimsical, immersive virtual forest and can move across a surreal landscape while interacting with an avatar. Aiming to examine the play of nature sounds, light, trees and grass, the background music features a unique disco track aiming to convey a sense of optimism and joy. “Introducing Spring 2021, our new collection inspired by the optimism of beautiful things, crafted to last. Here, we celebrate nature and the comfort of love-worn craft to envision a better future for tomorrow. Wear it, love it, pass it on,” says Stuart Vevers, Coach's Creative Director. Photography: Courtesy of Coach, New York #coachforever #vmsd #vmsdmagazine #vmsdmag #virtualexperience #virtualretail #virtualshowroom #virtualcollection #retaildesign #visualmerchandising

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