11/11/2024
It’s that time of year again! As engagement season approaches (hopefully with some appropriate fall weather), we wanted to take a look at a project we did for Long’s Jewelers.
As we know, every social media platform presents content differently. Even just 10 years ago, taking both horizontal and vertical video into consideration when framing shots was something no one gave a second thought to. Today, it’s a necessity. Social content is expected to be native to the platform it appears on - what we mean by that is simple: a vertically edited video isn’t meant for Facebook, just how a horizontally edited video isn’t meant for TikTok.
The advent of social media has done away with the “one-size fits all” mentality as it pertains to video.
For this project, our client felt music was paramount to differentiate Long’s ads with their competitors’. In a piece that features no voiceover, it makes sense as to why music had such a hold on the tone and feel. Each spot has a distinct music style, which allows for them to stand alone while also falling under the campaign umbrella.
As you may have noticed- we’ve featured snippets from spots depicting couples from all age ranges. Our first round of edits focused on a younger audience and released just in time for engagement season. It was a hit!
Fast forward six months later, Long’s comes to us with a new task - replicate the success of that campaign, but targeted towards an older demographic. Once again, the success was palpable, and we had the pleasure of looking at the same task through the lens of two entirely different generations.
