The label is dedicated to providing an environment for musicians to explore their craft, experiment with their sound, and leave an indelible mark on the music landscape. Established in 2023, Cranked Up Records emerged from the collective vision of Curtis McKinney who sought to disrupt the status quo. The label was born out of a desire to create a platform that embraced authenticity, diversity, and
a relentless pursuit of sonic excellence. Curtis McKinney's storied career in radio, with shows spanning over 200 stations worldwide in both Rock and Country music genres, has solidified his status as a tastemaker and influential figure. McKinney's nominations for DJ of the Year in Las Vegas, DJ Personality of the Year in New York, Show of the Year in Los Angeles, and DJ of the Year at the Texas Country Music Awards attest to his wide-ranging impact on the music industry. Among McKinney's numerous accolades are the prestigious titles of DJ of the Year and Interview of the Year in the Rock Genre with "Cranked Up Live," and Specialty Radio Show of the Year in the Country Music Genre with "Cranked Up Country Nights," recognized by the New Mexico Broadcasters Association. "Cranked Up Records" is set to usher in a new era of talent discovery and artistic innovation. Curtis McKinney, renowned for his discerning ear and industry insight, brings a wealth of knowledge to “Cranked Up Records.” Having showcased emerging talents and producing hundreds of live events for almost 20 years, McKinney’s vision is to create a platform that nurtures artistic authenticity while connecting artists with diverse audiences. The strategic partnership with Perry Music Group, known for its commitment to artist development and global distribution, further strengthens the label's position in the industry. Cranked Up Records has surrounded itself with industry professionals such as Perry Music Group, operating as an imprint of The Orchard, a Sony subsidiary, who brings a wealth of experience and resources to the collaboration. Powerhouse publicist Shawna O'Donnell from the O'Donnell Media Group represents the brand along with Video Extraordinaire Adam Garcia, from South Town Productions create a turn key solution for artists. Cranked Up Records prides itself on its ability to identify and elevate the next generation of musical trailblazers. From electrifying guitar riffs to soul-stirring melodies, the label is committed to musical innovation. Cranked Up Records operates as a tight-knit family, fostering collaboration between artists, producers, and industry professionals. This collaborative spirit creates a synergy that propels each project to new heights, making the label a hub for groundbreaking musical partnerships. As Cranked Up Records grows and evolves, the label will remain dedicated to its founding principles of authenticity, and unwavering support for artists. With an eye on the future, Cranked Up Records is poised to shape the next era of music, and leave an indelible mark on the industry. Cranked Up Records: Where Music Defies Boundaries, and Innovation Knows No Limits.
