Video Parachute

11/19/2024

At a time when authenticity in marketing has never been more important, Coca-Cola misses the mark and ruins an iconic ad by embracing uncanny AI slop.

08/23/2024

With all eyes on Chicago for this year’s DNC, the stagecraft at the United Center truly delivered.

08/20/2024

Phil Donahue was a trailblazer who demonstrated how television can amplify voices and progressive ideas, shaping public discourse. He also showed us a liberated masculinity that was thoughtful, empathetic, and forward-thinking. His legacy continues to inspire those of us who strive to create engaging media that resonates and makes a difference.

Phil Donahue, who pioneered daytime TV talk shows and spent his prime years in Chicago, paved the way for the Oprah phenomenon.

07/31/2024

Even people saying the stupidest s**t should have solid audio at live events.

07/30/2024

07/29/2024

This 2024 Paris Olympics commercial is our favorite. It seamlessly blends history, art, and politics, showcasing Paris as a cultural and tourism destination beyond the Olympics. 🇫🇷

The Paris 2024 Organising Committee unveiled on Monday the official Olympic and Paralympic Games slogan, “Ouvrons Grand les Jeux.” The slogan highlights how ...

07/24/2024

Excited to share these shots we captured of the great work being done at ! 🛫

07/22/2024

"...maybe a pre-Twitter president could have ridden this out. But in a TikTok era, it still takes TV to concentrate that many eyes simultaneously on the one, unignorable, everybody-saw-it moment that starts the avalanche."

President Biden’s decision to bow out after a disastrous debate confirms that in a TikTok era, TV is still the biggest political arena.

07/04/2024

Wishing everyone a good grilling weekend from Video Parachute!

07/04/2024

Not only does this look horrifying, but these companies are completely apathetic to the larger implications of giving in to AI-generated marketing. What is it worth for the labor and environmental impact?

To promote new folding smartphones powered by artificial intelligence, the firm used different tools to create phone-inspired fashions for virtual models.

07/02/2024

Just another day making it happen.

06/07/2024

Certainly we all know that AI is crappy, error prone and over hyped, but you should also be aware that anyone selling, it promoting it, exposing people to it, or trying to make money from it are just the scummiest s**ts the tech world has ever shat out.

BNN Breaking had millions of readers, an international team of journalists and a publishing deal with Microsoft. But it was full of error-ridden content.

05/31/2024

Climbing high for that perfect shot 🎥

05/29/2024

Shooting with Clear Box Analytics at the Kraft Heinz booth at the National Restaurant Association Show! 🍔✨

04/19/2024

Happy Friday ✈️

04/17/2024

We want to honor the legendary labor organizer Jane McAlevey. Her work leading, teaching, and inspiring workers is a big reason we’ve seen great gains in the fight for a fair deal and better lives for families everywhere.

We will be worse off without her. She will be missed.

04/12/2024

We've been enjoying the amazing sights at Chicago O'Hare International Airport and Chicago Midway International Airport this week

04/02/2024

There really aren't any words to describe the catastrophic implications of this.

Artificial intelligence is spurring a new type of identity theft, altering people’s social media posts to sell erectile dysfunction pills or praise Russia’s Vladimir Putin.