Zimana - Digital Marketing Analytics and Optimization Services

12/25/2024

No matter how you measure your joy, just remember to have joy!

Merry Christmas, Happy Hanukkah, and Happy Start to Kwanzaa

09/16/2024

Video segment on Python -- I created the video segment for ITProToday a few weeks ago.
This is part of a video segment series for ITProToday on programming.
A new short video based on Claude AI is coming soon.

In this quick video, discover why dictionaries are the perfect tool for beginners. Learn how they make data organization a breeze and why they’re essential f...

06/15/2024

Another new feature

03/29/2024

This latest CMSWire post looks at Meta 's Threads API -- the introduction of an API will potentially shift a slow building audience attention further as X's audience growth stalls.

Threads’ potentially stunning comeback with innovative features and a powerful API, will likely challenge rivals and reshape social media dynamics.

03/29/2024

Hope your Good Friday is filled with rest (even if your NCAA bracket is broken) ;-)

02/26/2024

Did you know you can use an extension in Google to explore YouTube videos? The advantage? Speed up understanding the gist of a - learn more in this
CMSWire post

Unlock new possibilities for your YouTube strategy with Gemini's video analysis and summaries. Streamline your content planning today.

02/09/2024

This latest post for CMSWire looks at event analytics - planning measurement before and after an event

Groundbreaking Analytics: Marketers reassess event investments as data-driven strategies redefine the Super Bowl and Valentine's Day campaigns.

11/17/2023

The year is wrapping up by 2024, but not the updates to GA4 -- This CMSWire post looks at the new admin interface for GA4 and the email scheduler, which lets you manage unsubscribed members better to maintain a better view of data privacy.

Discover Google Analytics' latest features. Explore the revamped admin page and enhanced email scheduler to streamline your reporting process.

11/17/2023

Ready to create your own GPT? The latest feature from OpenAI is GPT Builder, allowing users to create a tailored GPT for their own use, teams, or to the public. Learn more about how you can create on in the CMSWire post from Pierre

Discover how to master the GPT Builder: from crafting personalized chatbots to choosing the right launch option for your needs.

10/24/2023

AI is being used in a number of instances to improve your marketing content. It is no surprise that it can be used to plan website improvements and to better "guestimate" how sustainable your site's traffic and audience is becoming. The traffic to your site forms a time series, which analytics tools like Google Analytics use, but need refining for forecasting. ChatGPT Plus ADA and Bard can be used for some light analysis (Keep in mind you will have to vet details in other analytics and content tools).

This post Zimana founder Pierre DeBois wrote for CMSWire explains how your prompts in Bard, ChatGPT Plus, and other GenAI solutions can be best used in a data analysis of your online traffic.

Find out how AI data analysis enhances your marketing. Our guide details how to use generative AI for actionable insights and better decisions.

09/25/2023

This post looks at Clubhouse's latest update, featuring Chats and a stronger emphasis on personal communication vs. reach - a growing challenge in

Explore how the Clubhouse social media rebranding introduces "Chats," a feature reshaping user interaction and forcing marketers to reevaluate strategies.

08/30/2023

This latest CMSWire post from founder Pierre DeBois explores AI for SEO - The concepts for better on-page SEO are tried and true, but Bard, ChatrGPT, and other AI tools have reinvigorated how small businesses, marketers, and solopreneurs can manage their online presence.

Explore AI in SEO and learn how tools like ChatGPT and Bard are transforming SEO — from keyword optimization to on-page elements.

08/08/2023

Google Analytics 4 Reports can now be further customized with Match Types. Report Filters now supports match types, including ‘begins with’, ‘exactly matches’, and regex.

Start using them now! → goo.gle/43TqUgY

07/31/2023

What are the ripple effects of Elon Musk's move to change Twitter's name to 'X,' and how does Twitter's metamorphosis impact marketers and customer experience? Learn the details in this CMSWire post

What are the ripple effects of Elon Musk's move to 'X,' and how does Twitter's metamorphosis impact marketers and customer experience?

06/19/2023

To honor , I am sharing a presentation I created for the Juneteenth conference, founded by
Michael Brown. I missed out on this year's terrific in-person sessions, but you can check out the conference's YouTube for past videos.

My presentation examines how and have evolved as the Black community and its agency has evolved.

--PDeB

https://lnkd.in/gVRwPzaJ

usinesses have long increased their better understand consumers, particularly Black consumers as their purchasing power has shifted after years of begin ofte...

06/09/2023

With convention season underway - and people itching to get together IRL -- marketers are rediscovering how to best use their marketing analytics to build stronger connections to customers. This CMSWire post explains tips you can use.

https://www.cmswire.com/analytics/analytics-event-registration-the-power-of-audience-segmentation/

Maximize event registrations in this post-pandemic conference season with GA4 analytics. Drive engagement, streamline processes & reignite in-person networking.