Rachel Rowell Design Co.

Rachel Rowell Design Co. WE BUILD BRANDS THAT LAST. Every brand has a story that deserves to be well told.
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The mission is simple – elevating small business reach & revenue by helping entrepreneurs align their online presence with their business goals and tell their story through timeless & gorgeous aesthetic, strategic design, and thoughtful strategy.

FULLY BOOKED FOR 2024 - It's officially upon us, crazy season! Our 1:1 custom project bookings are now closed for this y...
11/25/2024

FULLY BOOKED FOR 2024 - It's officially upon us, crazy season! Our 1:1 custom project bookings are now closed for this year. A huge THANK YOU to everyone who has booked in for websites and branding across the year, it's been such a pleasure to take your vision and create the most stunning and unique designs.

I have to say this year we have had some of the most amazing client collaborations ever, just complete dream projects. And also strangely the most time-wasting enquries also & So it's been a year of complete highs, and then also frustration at the tyre kickers, so I want to be honest about that (anyone else have the same?!)

Our 2025 calendar is booking out QUICK - so if you are wanting to launch anything this side of Christmas and need some adhoc design support, please get in touch to secure your spot!

Otherwise we are now taking bookings for projects to begin February 2025 and will spend the rest of this year rounding out our final client projects and working on the business-side of business in time for the new year.

It's been the busiest first year but I wouldn't change it for the world! I am so grateful for everything that has come my way this year and I am excited to see what's on the horizon for 2025!

  wrote the grant proposal  that helped  become a  50K seed grant award winner earlier this year!  This grant will help ...
11/19/2024

wrote the grant proposal that helped become a 50K seed grant award winner earlier this year! This grant will help continue to equip & develop minority & bipoc entrepreneurs in the local Charlotte region and anywhere in the world with their soon to launch business development self-paced cohort!

Logo they started with vs. refined & elevated primary logo option we designed for them. They asked for:More subtle nod t...
11/16/2024

Logo they started with vs. refined & elevated primary logo option we designed for them.

They asked for:
More subtle nod to patriotism
Both vintage & modern combined
Elevated & clean
Appeal to older client base

Full brand identity in progress! WE BUILD STANDOUT BRANDS

New website launch! 🚀
11/12/2024

New website launch! 🚀

The holidays are coming!!!  Need a STAND OUT digital and/or print holiday ad campaign run for your small business? We ha...
11/08/2024

The holidays are coming!!! Need a STAND OUT digital and/or print holiday ad campaign run for your small business? We have you covered. Our goal is always to get you the highest ROI for your ad spend budget in these ways:

1. STOPPING THE SCROLL through creative graphic design
2. Staying on brand
3. Positioning you as the "go to" business in your industry with clear calls to action to help you attract and land more of your dream clients!

Reach out today!

A client of ours recently had a business card size ad designed for his company ad to go in a couple of local golf course...
10/23/2024

A client of ours recently had a business card size ad designed for his company ad to go in a couple of local golf courses. The top was their graphic design ad - the bottom is after we got ahold of it.

The revised ad we created for him is 100% ON BRAND (true to his brand) including the usage of his company tagline, fonts, colors, primary logo usage and brand imaging. In addition, we added total clarity to the messaging be sure to clarify who they are, exactly what they do, and making it clear (through branding) that they tend do business with higher end clients. (their target audience)

A full brand identity is different than a company logo - and the importance of a true brand identity is that EVERY SINGLE THING that comes from your company should be consistent across all channels, including print marketing collateral, so that you create true brand awareness.

Think of Apple. You KNOW when you see that Apple icon exactly what it stands for, what their values are, who their target audience is, what their products are like, and what their price point is. And that is because they know the importance of branding and have executed it with intention.

What do you think? How do you think branding effects how you are perceived by your desired client base and do you feel you have a brand identity that communicates that with clarity?

Hey fellow business owner! I wanted to share with you how I handle "nos" in my sales process to encourage you to see a w...
10/23/2024

Hey fellow business owner! I wanted to share with you how I handle "nos" in my sales process to encourage you to see a well placed NO not as a personal rejection of you, but possibly just a sign that they are not aligned with the kind of value your company seeks to bring and wouldn't be your ideal client to work with.

Note: it is a fact that in the beginning some of my most low ball clients I took on were THE hardest clients to work with.

I've found that those who fully get the value we bring and who trust our skillset, do these things:

1. They don't try to jew us down on price
2. They trust us to do what we do best without micromanaging the project
3. They eagerly leave a review upon project completion
4. They refer
5. And we are both left with a beautiful and collaborative and ongoing business relationship that has formed along that way because TRUST was established and the work value was seen and delivered.

Rachel Rowell Design Co. is over the moon to have been selected to do a full company rebrand & website design & developm...
10/22/2024

Rachel Rowell Design Co. is over the moon to have been selected to do a full company rebrand & website design & development for Holistic Wellness Center of Charlotte (soon to be known as Freedom Primary Care)

This week around Rachel Rowell Design Co.!
10/21/2024

This week around Rachel Rowell Design Co.!

When I started Rachel Rowell Design Co. almost a year ago it took me a bit to decide how much of "being me" I wanted to ...
10/21/2024

When I started Rachel Rowell Design Co. almost a year ago it took me a bit to decide how much of "being me" I wanted to allow to be publically seen by current, potential and past clients on social media. Because let's be honest, people do business with people they know, like and trust. And because of that, I know that my faith means I will not be everyone's cup of tea. But I am willing to risk be liked and chosen by others to be pleasing to my Heavenly Father.

More recently I will admit that I share less of the shadow parts of my life because not everyone needs to know what they cannot rightly discern. But I have continued to be open about the faith that sits at the very center of who I am and is the foundation my entire life (and my business) rests on.

The fact is that no matter what I do in business and in life, I am not anything or anyone at all outside of my position in Christ and in intimate relationship with my Creator. Everything else that I am is simply an offshoot of that identity and that relationship.

I do not need accolades and titles.

I am:
A daughter of the King.
One who is deeply loved and accepted by God.

That's it. Everything else that I am is irrelevant apart from knowing Him in such in such a genuine way that allows His love and glory to be seen by others in a way that makes them hungry to know the source that that kind of light.

Sure I hope you'd like to do business with me some day. But more than that, I'd rather you come to know my Dad because I resemble Him. He is the reason I am anything at all or am able to live free from the internal prison of what others say about me or who they think I am because I AM who He says I am and so my life's desire is to do what my Father would do.

🍂 Fall Color Trends: Exude Earthy Comfort & Luxurious Warmth As the temperatures cool down, it’s time for brands to warm...
10/18/2024

🍂 Fall Color Trends: Exude Earthy Comfort & Luxurious Warmth

As the temperatures cool down, it’s time for brands to warm up their look! This fall, we’re seeing a shift towards deep, earthy tones that convey both elegance and comfort. 🍷 Burgundy/Wine hues are in, adding a rich, sophisticated edge to any brand identity.

Whether you’re looking to refresh your brand's palette or launch something new, these tones create the perfect mix of luxury and approachability. Think cozy yet upscale vibes, with a touch of refinement that speaks to both elegance and comfort.

Key Shades:

Burgundy ( #472625) – The star of the season, offering a bold yet timeless feel.
Deep Navy ( ) – For a sleek, sophisticated grounding.
Warm Beige ( ) – Soft and inviting, perfect for balance.
Rustic Taupe ( ) – Adds warmth and earthy charm.
If your brand is looking to radiate luxurious warmth and comfort, this color palette is the perfect choice to stand out this fall!

Ready to transform your brand for the season? Let’s create something timeless and captivating together. 🤍

Struggling to get more leads to your website? ✨Picture this: you’ve built a stunning website for your business. The desi...
10/17/2024

Struggling to get more leads to your website? ✨

Picture this: you’ve built a stunning website for your business. The design is on point, the content is perfect, but… there’s one problem. You’re not getting the traffic you need.

Sound familiar? You’re not alone.

At Rachel Rowell Design Co., we’ve worked with countless businesses just like yours. They had everything ready, but they weren’t getting the attention they deserved. That’s when we stepped in.

Getting leads to your website doesn’t happen overnight. It’s a blend of SEO, crafting valuable content, engaging on social media, leveraging paid ads, and sending out targeted email campaigns—and it’s more than just throwing strategies at a wall and hoping they stick.

In our latest carousel, we’re breaking it down for you. Each slide offers a bite-sized strategy to help you start driving more traffic and converting those leads. Swipe through to see how you can boost your website traffic and bring those leads home!

And guess what? We’re here to help. If you’re feeling overwhelmed or unsure where to start, let’s chat! A simple conversation could be all it takes to start seeing real results.

Ready to take your business to the next level? Tap the link in our bio to schedule a FREE consultation!

An instantly recognizable, perfectly personalized, hand-crafted graphic or textured element which INSTANTLY elevates whi...
10/17/2024

An instantly recognizable, perfectly personalized, hand-crafted graphic or textured element which INSTANTLY elevates whilst bringing credibility and recognizability to a brand.

Of course, I am talking about brand patterns!

One of my absolute favorite parts of the design process, both creating the pattern itself and finding charming ways to incorporate it into the branding!!

Which is your favorite?

This brand color pallet is giving elegance with a glass of Merlot. 🍷 What do you think?
10/16/2024

This brand color pallet is giving elegance with a glass of Merlot. 🍷

What do you think?

At  we design highly personalized brand presences and websites for professionals in their field that truly reflect the v...
10/15/2024

At we design highly personalized brand presences and websites for professionals in their field that truly reflect the vision and purpose behind the brand and that speak to their ideal client.

This project goals were to build a website that equally appeals to both genders and speaks to highly trained professionals (namely engineers) with a focus on showcasing clean, crisp imaging for lighting design service and all project details so that potential clients could truly assess this company's design skillset and want to work with her.

10/14/2024

From a new client: It's LIVE!!! After months of hardwork & preparation I am so proud to launch my new website thanks to Rachel Rowell Design Co.

It's an honor & privilege to have been able to work with you Rachel Rowell& Drew! I'm forever grateful for helping me elevate my brand to the dreams & visions I have. Not to mention help me out of the rabbit hole I personally felt stuck with GoDaddy. Good riddance to that!😂 I truly felt like God placed you into my life at the perfect time & I value more than ever placing things like this into professional hands like yours! You helped elevate & create a website that is an extension of me & helped connect me with people both in SC & NC from my past & present that want to see me succeed & continue to add to my portfolio. I've absolutely loved increasing my networking in Rock Hill & York County & I'm so excited for what the future holds to bring more emphasis to this area. I'm so grateful for the community of people that are helping me along my journey. I took a chance to create a life that allows me to do what I love as a businesswoman & also be present for my family which is the main reason I started this.

💙💙💙 Big dreams & goals for this small business. God gave me a mustard seed & I won't take that for granted. "Faith the size of a mustard seed can move mountains." Matthew 17:20

Call now to connect with business.

Are you ready to see your brand shine like never before? ✨At Rachel Rowell Design Co., we believe every brand has a stor...
10/10/2024

Are you ready to see your brand shine like never before? ✨

At Rachel Rowell Design Co., we believe every brand has a story worth telling, and we’re here to help you tell yours in a truly unique way. Whether you're a small or mid-sized business owner, we craft high-end brand identities, design stunning websites, and boost your online presence through SEO – all while giving you an elevated, personal experience.

Let us take the stress out of building your brand and help your company stand out from the crowd. We’ll handle the details, so you can focus on what you love most. 💼💻

📩 DM us and let’s bring your brand story to life together!

Help us help our neighbors in Western NC! Reach out to me and I'll send you the details to give.
10/03/2024

Help us help our neighbors in Western NC! Reach out to me and I'll send you the details to give.

Limelight Lawns is truly grateful to the outpouring of support from locals and small business in the region. We have had multiple donations and monetary contributions to support getting supplies to those in need. We have a contact in the Edneyville NC for a drop off point at the Larry T Justus Academy. Please donate if you can. We have a site in Columbia SC as well that we are receiving goods to be delivered Sunday. Please feel free to message us here to get further details.

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Charlotte, NC

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