Rachel Rowell Design Co.

02/21/2025

When it comes to building a successful brand, one key ingredient often stands out: consistency. A cohesive brand presence is essential to building trust, recognition, and long-lasting connections with your audience.

Think about your favorite brands. Chances are, you recognize them instantly—whether it's their logo, color palette, or the tone of their messaging. That’s the power of consistency. When your brand looks and feels the same across every digital channel—your website, social media, emails, and more—it creates a sense of reliability and professionalism that your audience can count on.

On the flip side, inconsistent branding can confuse your audience and weaken your message. Imagine a company using a sleek, modern look on its website but posting casual, off-brand content on social media. Or using different logos and colors in emails and ads. These inconsistencies can make it hard for customers to recognize and trust your brand.

When it comes to building a successful brand, one key ingredient often stands out: consistency. At Rachel Rowell Design Co., we know that a cohesive brand presence is essential to building trust, recognition, and long-lasting connections with your audience.

02/20/2025

Rachel Rowell Design Co. will have our very first business expo. vendor booth at Charlotte's Home & Remodeling Show Weekend event! Especially if you are any kind of trades industry or deal with homes in any way, you should definitely come by come and see us. BRING YOUR BUSINESS CARDS & network! Look for our banners at corner booth 1045.

02/19/2025

When people trust your brand they won't question your price.

If they trust your brand but still question your price, they aren't your ideal client. Move on. You don't need that stress in your life.

02/13/2025

At Rachel Rowell Design Co., we believe that a strong brand starts with a solid foundation. In order to break down all possible barriers between you and getting the brand of your DREAMS, we’ve put together a comprehensive pre-branding checklist to help you get ready for this transformative journey!

Branding your business is an exciting step, but it requires thoughtful preparation to ensure your brand stands out and resonates with your target audience. At Rachel Rowell Design Co., we believe that a strong brand starts with a solid foundation. In order to break down all possible barriers between

01/29/2025

Exciting News! RRDC is Now Google Verified! ✅

We’re thrilled to announce that RRDC is officially Google Verified! This means more trust, better visibility, and an even stronger connection with our amazing customers.

Why should your business get Google Verified? Here’s what it does for you:

✔ Builds Credibility & Trust – Customers are more likely to choose verified businesses!
✔ Boosts Your Online Presence – Rank higher on Google Search & Maps.
✔ Gives You Powerful Insights – See how people find & interact with your business.
✔ Protects Against Fraud – Keep scammers from misrepresenting your brand.
✔ Improves Engagement – Respond to reviews, share updates & attract more customers.
✔ Increases Sales & Leads – Verified businesses get more clicks and conversions!

If you own a business, don’t miss out on these benefits! Get Google Verified today and stand out in search results.

01/28/2025

We LOVE kind words from another happy client!

01/27/2025

Ready to Elevate Your Brand and Attract Your Ideal Clients?

At Rachel Rowell Design Co., we specialize in:
✨ Luxury Logo and Brand Identity
✨ Website Design, Development, and SEO
✨ Custom Marketing Collateral
✨ High-Converting Ad Campaigns

Exclusive Opportunity!
Scan the QR code for your chance to WIN a FREE Digital Marketing Service and take your brand to the next level.

📲 Don’t wait—this is your chance to partner with professionals who understand how to make your brand stand out.
Let’s grow your business together!

Visit us today to learn more! www.rachelrowelldesignco.com

01/23/2025

Pretty excited about out retractable banner designs that just arrived from print for our show vendor booth we are working on for two upcoming marketing events! What do you think?

11/25/2024

FULLY BOOKED FOR 2024 - It's officially upon us, crazy season! Our 1:1 custom project bookings are now closed for this year. A huge THANK YOU to everyone who has booked in for websites and branding across the year, it's been such a pleasure to take your vision and create the most stunning and unique designs.

I have to say this year we have had some of the most amazing client collaborations ever, just complete dream projects. And also strangely the most time-wasting enquries also & So it's been a year of complete highs, and then also frustration at the tyre kickers, so I want to be honest about that (anyone else have the same?!)

Our 2025 calendar is booking out QUICK - so if you are wanting to launch anything this side of Christmas and need some adhoc design support, please get in touch to secure your spot!

Otherwise we are now taking bookings for projects to begin February 2025 and will spend the rest of this year rounding out our final client projects and working on the business-side of business in time for the new year.

It's been the busiest first year but I wouldn't change it for the world! I am so grateful for everything that has come my way this year and I am excited to see what's on the horizon for 2025!

11/19/2024

wrote the grant proposal that helped become a 50K seed grant award winner earlier this year! This grant will help continue to equip & develop minority & bipoc entrepreneurs in the local Charlotte region and anywhere in the world with their soon to launch business development self-paced cohort!

11/16/2024

Logo they started with vs. refined & elevated primary logo option we designed for them.

They asked for:
More subtle nod to patriotism
Both vintage & modern combined
Elevated & clean
Appeal to older client base

Full brand identity in progress! WE BUILD STANDOUT BRANDS

11/12/2024

New website launch! 🚀

11/08/2024

The holidays are coming!!! Need a STAND OUT digital and/or print holiday ad campaign run for your small business? We have you covered. Our goal is always to get you the highest ROI for your ad spend budget in these ways:

1. STOPPING THE SCROLL through creative graphic design
2. Staying on brand
3. Positioning you as the "go to" business in your industry with clear calls to action to help you attract and land more of your dream clients!

Reach out today!

10/23/2024

A client of ours recently had a business card size ad designed for his company ad to go in a couple of local golf courses. The top was their graphic design ad - the bottom is after we got ahold of it.

The revised ad we created for him is 100% ON BRAND (true to his brand) including the usage of his company tagline, fonts, colors, primary logo usage and brand imaging. In addition, we added total clarity to the messaging be sure to clarify who they are, exactly what they do, and making it clear (through branding) that they tend do business with higher end clients. (their target audience)

A full brand identity is different than a company logo - and the importance of a true brand identity is that EVERY SINGLE THING that comes from your company should be consistent across all channels, including print marketing collateral, so that you create true brand awareness.

Think of Apple. You KNOW when you see that Apple icon exactly what it stands for, what their values are, who their target audience is, what their products are like, and what their price point is. And that is because they know the importance of branding and have executed it with intention.

What do you think? How do you think branding effects how you are perceived by your desired client base and do you feel you have a brand identity that communicates that with clarity?

10/23/2024

Hey fellow business owner! I wanted to share with you how I handle "nos" in my sales process to encourage you to see a well placed NO not as a personal rejection of you, but possibly just a sign that they are not aligned with the kind of value your company seeks to bring and wouldn't be your ideal client to work with.

Note: it is a fact that in the beginning some of my most low ball clients I took on were THE hardest clients to work with.

I've found that those who fully get the value we bring and who trust our skillset, do these things:

1. They don't try to jew us down on price
2. They trust us to do what we do best without micromanaging the project
3. They eagerly leave a review upon project completion
4. They refer
5. And we are both left with a beautiful and collaborative and ongoing business relationship that has formed along that way because TRUST was established and the work value was seen and delivered.

10/22/2024

Rachel Rowell Design Co. is over the moon to have been selected to do a full company rebrand & website design & development for Holistic Wellness Center of Charlotte (soon to be known as Freedom Primary Care)

10/21/2024

This week around Rachel Rowell Design Co.!

10/21/2024

When I started Rachel Rowell Design Co. almost a year ago it took me a bit to decide how much of "being me" I wanted to allow to be publically seen by current, potential and past clients on social media. Because let's be honest, people do business with people they know, like and trust. And because of that, I know that my faith means I will not be everyone's cup of tea. But I am willing to risk be liked and chosen by others to be pleasing to my Heavenly Father.

More recently I will admit that I share less of the shadow parts of my life because not everyone needs to know what they cannot rightly discern. But I have continued to be open about the faith that sits at the very center of who I am and is the foundation my entire life (and my business) rests on.

The fact is that no matter what I do in business and in life, I am not anything or anyone at all outside of my position in Christ and in intimate relationship with my Creator. Everything else that I am is simply an offshoot of that identity and that relationship.

I do not need accolades and titles.

I am:
A daughter of the King.
One who is deeply loved and accepted by God.

That's it. Everything else that I am is irrelevant apart from knowing Him in such in such a genuine way that allows His love and glory to be seen by others in a way that makes them hungry to know the source that that kind of light.

Sure I hope you'd like to do business with me some day. But more than that, I'd rather you come to know my Dad because I resemble Him. He is the reason I am anything at all or am able to live free from the internal prison of what others say about me or who they think I am because I AM who He says I am and so my life's desire is to do what my Father would do.