![First Watch Restaurants CEO Chris Tomasso thinks it’s safe to say the breakfast, brunch, and lunch segment has transitio...](https://img5.medioq.com/284/000/1159571502840002.jpg)
01/24/2025
First Watch Restaurants CEO Chris Tomasso thinks it’s safe to say the breakfast, brunch, and lunch segment has transitioned from emerging to fully emerged. With roughly 575 restaurants, First Watch remains the leader in the accelerating food segment.
First Watch CEO Chris Tomasso thinks it’s safe to say the breakfast, brunch, and lunch segment has transitioned from emerging to fully emerged. There are numerous concepts in the category that have built scale, like Snooze A.M. Eatery, Keke’s Breakfast Cafe (bought by Denny’s in 2022 for $82...