Mike Williams

Can you run ads targeting specific Facebook groups? Not exactly. Facebook doesn’t allow advertisers to directly target group members—but there’s a workaround. If you have a fan page, you can post a video inside a group. Then, you can create a custom audience based on the people who watched that video. That way, you’re still reaching engaged users from that group, just in a more strategic way. Would it be a game-changer if Facebook allowed direct group targeting? Absolutely. But for now, understanding how to work within the system is what gives us the edge. Have you tried this strategy yet? 🚀

Retargeting is a crucial step in maximizing your ad performance, but setting it up for the first time can feel a bit different. The key is making sure everything aligns—your audience, your metrics, and your ad copies—so nothing overlaps or disrupts your existing setup. A smart approach is to map out your metrics first, get your copies ready for each month, and then revisit the retargeting setup with fresh eyes. If anything feels off, recording a quick screen share of the issue makes troubleshooting easier and keeps the process smooth. It’s all about dialing in the details to ensure every step is set up for success. Are you making the most of your retargeting strategy? 🔥

Mastering one platform before jumping to the next is key. Facebook sets the foundation because most other platforms have modeled their systems after it. Once you truly understand Facebook—how it tracks, optimizes, and builds audiences—you’ll be in a stronger position to transition to other platforms with confidence. Each platform has its nuances, but the core principles remain the same. Rather than spreading your budget too thin, focusing on one platform allows you to maximize your impact, refine your strategy, and build a strong personal database. Dial in your process first—then scaling becomes a whole lot easier. Are you making the most of your Facebook strategy before expanding elsewhere? 👀

Think of your Business Manager like a suitcase—it holds everything you need to run your ads efficiently. Inside, you’ve got different assets, like multiple Instagram accounts, that can all be managed under one roof. When setting up ads, the ability to select from different accounts gives you more flexibility and control. Right now, you may only see one option because it's linked to a specific fan page, but by adding more Instagram accounts to your Business Manager, you open up the ability to choose from multiple profiles when running campaigns. Understanding how these pieces connect is key to managing ads effectively and making sure your strategy aligns with your goals. The structure is there—you just have to know how to use it to your advantage. Are you making the most of your Business Manager setup? 🔥

Running successful ads comes down to following a clear process. It starts with two key elements: strong ad copy and compelling video — the backbone of any campaign. Getting these right is essential for driving results. Platforms like Facebook are constantly evolving, and it’s common to run into challenges when navigating new updates. A simple approach many use is recording a quick screen share to pinpoint any sticking points, making it easier to troubleshoot and stay on track. The process isn’t about rushing — it’s about building a solid foundation, step by step, and making adjustments along the way to ensure every piece is in place for success. Want your ads to actually convert? Master the process first — everything else follows.

Our weekly sessions are where the real breakthroughs happen. It’s not just about showing up; it’s about making sure every session gives you the clarity, strategies, and support you need to keep pushing forward. Once you’re live and in action, these sessions become the backbone of your growth — and I’m right there with you every step of the way. Coaching with me isn’t about overwhelming you with constant meetings; it’s about making every interaction count. Consistency. Focus. Results. That’s what we build together. 💪

🎯 Stop Wasting Ad Spend – Use Your CRM List! We’re all trying to get our ads in front of the right people, but most of us forget the goldmine we already have—our existing audience! Here’s the play: Export your contact list from your CRM (think HubSpot, ActiveCampaign, Mailchimp) and save it as an Excel or CSV file. Upload it to your ad platform, and just like that—you’ve got a custom audience of people who already know your brand. Want to take it up a notch? Use that same list to build a lookalike audience—a new group of potential customers who resemble the people already engaging with you. Smart targeting > throwing money at random ads. Let’s do this the right way. Need a step-by-step guide? Drop a "📊" in the comments! 🚀

When you're starting out with Facebook ads, $25 a day is a great starting budget. It’s affordable enough to manage risk while still providing enough traffic to gather meaningful data. Running ads over 7 to 14 days gives us a solid window to evaluate performance and start optimizing. But here's the thing—getting traffic is just the first step. Sometimes you’ll see clicks but no leads, or leads coming in but no booked appointments. That’s when we need to dig into the process and figure out what’s really going on. Are people clicking but not submitting their information? Are we following up enough with email sequences? Is retargeting being used effectively? Sometimes it's not the ad itself that's broken—it’s the system after the click. That’s why reviewing data, like with the DLM sheet, is crucial. It helps us pinpoint gaps, whether it’s weak follow-up messaging, an ineffective case study, or missing retargeting efforts. It’s a simple process, but success comes from paying attention to those details. Filling those gaps is what transforms traffic into meaningful results. What part of your funnel needs fixing right now?

When it comes to running ads, there’s no one-size-fits-all approach. But if you’re just starting out, I probably wouldn’t jump straight to Google or LinkedIn ads. Here’s why — LinkedIn is a great platform, but it’s expensive, and lead costs can stack up fast. Facebook, on the other hand, tends to give you better data upfront, which helps you create more targeted audiences. It’s not about saying one platform is better than the other — it’s about using the right tool at the right time. Facebook is often a smart first step because it can help you build your database quickly and more cost-effectively. Then, when you're ready, scaling to LinkedIn or Google can make sense depending on your goals.