Safely storing firearms reduces injuries and saves lives. And yet, it is not commonly discussed in healthcare settings.
As one of the physicians we interviewed put it: “You need to know how to have the conversation. Because if you’re not comfortable having the conversation, then will you? And if you’re not going to have the conversation then you’re missing an opportunity to promote safety, and that is 100% what this is about.”
NEJM wanted to spread this life-saving message to healthcare professionals, educating and encouraging them to speak with gun owners about keeping firearms locked and secured when not in use.
We spoke with leading medical experts about key clinical opportunities for these conversations, focusing on specific tips and examples as well as showing various gun safety and storage devices.
Client: @nejm
As video storytellers, we think critically about the way information will be presented through sound, text or image.
To discuss advanced treatments for #depression, we relied on archival footage and motion graphics to show our evolving understanding of depression as a chemical imbalance of the monoaminergic system. Historic footage also shows the ways treatments like electroconvulsive therapy and psilocybin have evolved over time. Motion graphics illustrate the ways these treatments work in the brain to adapt neurons.
These visuals help clarify abstract concepts and provide a quick way to transmit complicated information.
Client: New England Journal of Medicine
Adolescent mental health has become a pressing public health issue.
Our latest project for New England Journal of Medicine discusses the importance of early mental health screening for teens and children, emphasizing the need to start these conversations sooner than we might think.
In a recent project we explored ways clinicians can better support survivors of violence.
Working with members of the Recovery Empowerment After Community Trauma (REACT) family advisory board and leaders in the @uchicago medical community, we explored critical gaps in our healthcare system and opportunities for physicians to support solutions and interventions.
Client: New England Journal of Medicine
Thinking through what a video needs to do and be is crucial to our process. Often we suggest segmenting a video project into parts so each piece communicates in a clear, focused way.
In the story design phase of a project on atrial fibrillation we determined to separate the content into two videos.
The instructional video focuses on more technical components of the diagnosis and management strategies for physicians—while a separate video for patients and families discusses the history and current treatments.
“People think that their weight is completely under willful control… The evidence is that that is not true.”
Repeating harmful narratives is a dangerously common pitfall we watch for as storytellers. With every project we look at ways our own bias could be present in our work and consider pre-existing myths around the topic we’re documenting.
In 2013 the American Medical Association recognized obesity as a disease, however many of the current cultural narratives around weight continue to perpetuate harmful bias and stigma.
We explored these in a recent project on weight, showing some of the latest research and treatments through interviews with patients and physicians.
We are lovers of long-form media. Deep dives and deep listening is what we’re all about—telling stories that take viewers on a journey of change, reflection, and growth.
AND we understand the current media moment is catered to quick clips and soundbites.
This is why we think long and hard with our clients about the best ways to take long-form stories and distill them into different iterations for various platforms.
In our recent work with @NEJM, each video story was thoughtfully divided into several chapters, and then further segmented into 60 second trailers and clips for social media–with the goal of directing the audience to a longer video on YouTube.
“It’s much more than a headache, it’s a brain disease.” The challenges faced by individuals living with migraines are immense.
Historically, Migraine has been considered a disorder of “nervous women.” Research has changed that perception.
In our ongoing collaboration with @nejm , we’ve learned about medical advances that are making chronic conditions less debilitating—but continued progress in the field of migraine research and treatment is essential.
Natalie gives a lesson in regenerative agriculture—everything starts with healthy soil. “Everybody benefits from taking care of these ecosystems.”
“Bees have this thing called collective hive wisdom…”
And if you’ve never heard of it, you should watch (and maybe share) this video. 🐝🐝
If you can answer any of these questions, you probably have a story:
“A pivotal moment for me was…”
“I was very disappointed when…”
“What kept us going was…”
