Muscle Marketing

11/03/2014

Amazing work. This is how you take brilliant creative and make a lasting impression with http://ow.ly/DLEa4

07/08/2014

Great experiential shows advertising is about 1-on-1 experience, not always mass media http://ow.ly/yVF1e http://ow.ly/yVFaL

"Chatted with some cool people in the beer aisle today. And a few kooks too. Check it out."

07/03/2014

Clever fan reactions to transit shelter depicting Suárez http://ow.ly/yKxFs

There's a billboard in Rio de Janeiro's Copacabana Beach featuring Luis Suárez screaming at something, and it probably looked really intense until...

06/12/2014

Working with to help close this case in Yonkers, NY! http://ow.ly/xWqHc

YONKERS, N.Y. -- Yonkers drivers might see something a little different as they pass through the intersection of North Broadway and Manor House...

06/05/2014

Just a little feel good story for the day. Love OOH and the smile it can put on someone's face : ) http://ow.ly/xFO2U

"It was an ugly cry." That was Tara McCallan's reaction when she saw her daughter's face plastered on a billboard at one of the busiest...

06/05/2014

Just a little feel good story for the day. Love OOH and the smile it can put on someone's face : ) ow.ly/xFN4L

05/09/2014

The University in Peru that created a billboard converting humidity in the air into to gallons of purified water, is at it again! Check out their latest invention filtrating polluted air and pushing out thousands of cubic meters of purified air each day. http://ow.ly/wFDcu

Imagine air-purifying billboards going up any time you had a sufficiently large construction zone -- a step that became part and parcel of the preparation process.

05/07/2014

One of the coolest uses of extensions we've seen http://ow.ly/wAKKB

PSC Metals Premiere Panel Build Clear Channel Outdoor - Akron, OH

05/05/2014

Can creative advertising save the Philippines' Pasig River. Check out this floating Vetiver water-treating billboard! http://ow.ly/wit6O

Can A Billboard Help Clean the Country’s Most Polluted River? Check out the Vetiver Floating Billboard! How does one clean the Pasig River? A...

04/29/2014

Is being "PC" killing advertising? VisitPhilly recently came up with a creative way to promote tourism, but instead received backlash for a relatively tame play on words. What are your thoughts? http://ow.ly/wiqXc

In 2012, VisitPhilly, the city's tourism marketing company, installed a billboard in Center City. It read

04/29/2014

Is being "PC" killing advertising? VisitPhilly recently came up with a creative way to promote tourism, but instead received backlash for a relatively tame play on words. What are your thoughts? http://ow.ly/wiqXc # Billboards

In 2012, VisitPhilly, the city's tourism marketing company, installed a billboard in Center City. It read

04/02/2014

Targeting Net Gens has become big business... and big billboards! AT&T uses OOH at this year's Final 4 to capitalize on the strong loyalties among fans and to reach a younger generation of internet users! http://ow.ly/vlwQ3

Dallas-based AT&T is a major sponsor of the NCAA and the games are in AT&T Stadium, a quick drive from the company’s headquarters.

03/25/2014

Amazing use of OOH by and a great way to allow viewers to interact with the brand http://ow.ly/uXsc7

Nothing enhances a commute like coming into physical contact with a bunch of strangers at the bus stop. Cossette's "Moments of Warmth" campaign for...

03/14/2014

SXSW is always a great place for digital to merge with traditional advertising, but while Oreo has definitely created an interesting marriage of the two, is the future of interactive or just a weird publicity stunt. Regardless, it is tasty food for thought! http://ow.ly/uBBM9

Oreo's 3D Printed Cookies

02/21/2014

Progressive or "teaser" campaigns create buzz and anticipation! Consider a for your next product/service. http://ow.ly/tROp0

Mystery solved. The Olivia billboards are part of a marketing campaign for condominiums

02/03/2014

Do you like this billboard or think it goes too far? Either way Planned Parenthood shows that using OOH works and this "memorable billboard" will most likely live up to their previous campaign where 24 bus ads led to 100,000+ online engagements. http://ow.ly/tflEJ

Planned Parenthood said it wanted it's billboards to be memorable

01/17/2014

This is how you use extensions!If you "want one" get to and if you need get MuscleMarketingCo http://ow.ly/sH3Pp

If you've driven down Interstate 26 lately, you might have noticed a billboard that sticks out from all the rest.

01/17/2014

students are pleasantly surprised when their classroom project denouncing bullying ends up on billboards. OOH is a great way to get exposure for your cause and reward those participation... lets congratulate these young artists! ow.ly/sGVZc

12/20/2013

Does this put Santa on the "naughty list"?! http://ow.ly/rXE4z

E-cigarette company draws controversy after using "va**ng" Santa in billboard. (VaporShark/Facebook) This might put Santa on the naughty list. The...

11/12/2013

The College of Charleston takes a unique approach to recruiting prospective out-of -state students. The college experience is a combo of education, environment, student life, etc. so could you resist getting and "Education in Paradise"? http://ow.ly/qKFpF

Education in Paradise.

08/08/2013

Nike uses an experiential billboard to tell the story of their new product. These aren't your parents billboards anymore, so get creative and think outside the scope of traditional OOH... You don't have to be Nike to have a "big" effective campaign either, you just need to know who to call (that would be us) http://ow.ly/nKx8y

Sensing an opportunity to pull a publicity coup, Nike China and W+K Shanghai devised a billboard campaign like no others. Using Nike‘s flagship...

07/24/2013

The sky is not the limit if you are looking for an interesting advertising opportunity across the pond. If you've ever wanted to introduce your brand to the European market, this is your chance (and you won't spend a fortune doing it). http://ow.ly/nhI7q

Ever wanted to introduce your brand to the European market... this is your chance! Contact [email protected]

07/22/2013

As Citibank rolls out its CitiBike campaign, you decide... is it a good deed or good advertising? We think it is a great experiential opportunity that anyone can use (and it doesn't have to be expensive... just ask us how) http://ow.ly/n6izo

In an attempt to improve its image after the financial crisis, one of America’s largest financial institutions sponsored New York City’s fledgling...

07/18/2013

The Wellington Energy Minister recently found himself in the limelight, but being on the enormous wallscape with the was not what he he'd hoped. Is Greenpeace putting a public figure on blast, in public, fair or foul? http://ow.ly/n6fpN

Greenpeace has erected a huge billboard in central Wellington accusing Energy Minister Simon Bridges of misleading Parliament over a meeting he had...

07/15/2013

This "Living Billboard" is way more interesting than any sign spinner that you see on the street. Check out how cancer survivors thought out side the billboard, inspiring summer awareness and fundraising to beat cancer sooner! http://ow.ly/mYKay

Breast Cancer survivors stopped commuters in their tracks as they stripped off and stepped into a ‘living’ billboard at London’s Victoria railway...

06/28/2013

Recent perception is that there is a recipe for effective advertising: OOH + Social= Successful campaign. We agree, but follow the LA Lakers to find out if combining the two formats with their billboard campaign really does have the influence we believe... http://ow.ly/mtXwQ

Charming or desperate? That's always a fine line when it comes to courtship. The Lakers began placing billboards around Los Angeles urging center Dwight Howard to re-sign when he becomes an …

06/24/2013

In case you didn't see, even ants know billboards draw attention! Congrats BBDO Dusseldorf for the WWF campaign http://ow.ly/mkE3S

CANNES, France—One of the biggest cheers at Saturday's award ceremony here at Cannes Lions was reserved for the Grand Prix for Good winner, which...

06/15/2013

When advertisers think outside the billboard and get creative... genius happens. Are you using OOH? http://ow.ly/m3qKJ

Maybe the Moon isn't made of cheese after all. A carefully calculated billboard in Manhattan captures the crescent Moon as a slice of lime in a...

06/06/2013

We've said it before... think "outside the billboard." IBM thought on top, around and underneath it. http://ow.ly/lKfbu

To show how there truly is no limit to creativity in advertising, IBM’s series of outdoor ads goes beyond selling a product to actually serving a...

06/05/2013

Using more than one media format is often expensive but, always leads to a more effective campaign. Creative OOH effectively makes the initial impression AND garners that residual media coverage. Next time you're looking to create a buzz, you know where to find us! http://ow.ly/lKcBw

Drivers mistake water v***r for smoke prompting some to call Sioux City Fire Rescue

05/21/2013

Get creative and incorporate your online and OOH! Encourage your biggest fans to participate in the brand, and win while they are at it! http://ow.ly/l6CN6

In cooperation with Dell, we’re thrilled to announce the Ubuntu Billboard Photo Contest in Russia and Ukraine. From today on, and until the end of...

05/20/2013

Charmin makes great use of it's NASCAR partnership playfully utilizing "skidmarks" creative on a billboard at Charlotte Motor Speedway. Have you ever considered getting your brand recognized at a major sporting event? http://ow.ly/ld7gy

NASCAR is a sport full of double-entendres and this one in Charmin's is one of the better ones we've ever seen. This is the billboard that's on the...

05/16/2013

Such a good cause... check it out and help a loved one walk "Out of the Darkness!"

05/16/2013

'Think outside the box,' or at least outside the billboard. See how ORPHEA turned a typical billboard into an visual storyboard! http://ow.ly/l6AQc

The billboard trap Advertising Agency: Publicis Italy Creative directors: Bruno Bertelli, Cristiana Boccassini Copywriter: Stefano Battistelli Art Director: ...

05/14/2013

Keeping creative "Fresh" is a must! McDonalds takes that to a whole new level with their chalk billboard that changes 2 times a day.... now that is fresh! http://ow.ly/kYIdE

Re-chalked, twice a day.