McConnell Marketing

12/12/2024

We had an amazing time at Thiel College sharing our journey from employees to business owners with the next generation of entrepreneurs! It was great connecting with students over dinner and a presentation on the challenges and rewards of business ownership.
Key takeaways? Treat every connection like it could be your next big opportunity. Relationships are everything. We also emphasized that work-life balance is key. "You’re replaceable at work, not at home."
A special shout-out to Professor Steve Kandray, who used to be part of our McConnell Marketing team! It's incredible to see him inspiring the next wave of professionals.
Thanks to the amazing students and faculty for making this event so memorable. Can’t wait to see what the future holds for these future business leaders! 🌟

12/11/2024

What’s Next in Digital Marketing?

2025 is right around the corner, and with it comes a wave of trends that are reshaping how brands connect with their audiences. From the rise of AI to hyper-personalization and AR/VR experiences, the future of marketing is here.

Click the link in our bio to read our latest blog.

11/15/2024

We recently had the pleasure of designing a custom placemat for The Ritz-Carlton, Maui, Kapalua, tailored to elevate their guests' on-property activities with a refined, branded touch. Our team offers custom-printed solutions for any need, crafted to enhance your brand's unique atmosphere. Reach out today to learn more about our tailored print offerings.
✉️ [email protected]
📞 330-286-0487

10/01/2024

Today, we come together to remember and honor Mark McConnell, the visionary founder of McConnell Marketing, who has sadly passed away. In 1991, Mark established our company with a deep commitment to excellence in the hospitality industry, laying the foundation for what we are proud to continue today.

In 2015, he passed the reins to Katie Swain and Megan Magnetta, who have since entrusted his legacy to Carson Lisko and Deanna Clement. We are privileged to carry forward the values and vision that Mark instilled in every aspect of our work.

Mark’s dedication, leadership, and passion have left a lasting impact on all of us. We strive daily to uphold the high standards he set and to honor the legacy of a man who inspired so many. Thank you, Mark, for the remarkable legacy you left behind. You will be deeply missed, but your influence lives on in all we do.

09/04/2024

Discover how SEO can significantly boost your website's organic traffic. Learn essential strategies and best practices to optimize your site, improve search engine rankings, and attract more visitors naturally.

Go to mcconnellmarketing.com/2024/09/04/seo-and-driving-organic-traffic/ to read our latest blog.

08/06/2024

Some recent menu redesigns we've done for Ritz Carlton's Laguna Niguel and Maui, Kapalua resorts.

Upgrade your guest's dining experience with a fresh menu. From fine dining to casual cafes, our team creates menus that align with your brand's visual identity.

Contact us to explore how we can elevate your restaurant through design. Send an email at [email protected] or give us a call at 330.286.0487.

07/25/2024

Embrace the future of marketing with sustainability! Discover how brands are shifting towards environmentally friendly practices and why consumers are choosing quality over quantity. Dive into our latest blog to learn more. 🌱✨ Go to mcconnellmarketing.com/2024/07/24/sustainable-marketing/

07/17/2024

Join us in wishing our mentor and friend, Katie, a kind farewell!

Katie has been an integral part of McConnell Marketing’s growth for the last 22 years. She was a constant positive presence, encouraging us all to be better people both inside and outside of the office.

Katie’s departure lends more time for her to focus on Brown Horse Projects, her non-profit which cultivates healing and dignity among people living in Haiti.

Thank you for the great years, Katie! We will miss your cheery smile and travel stories!

07/02/2024

SEO is for more than just websites. Did you know that social media platforms such as Instagram and TikTok use the technology for suggested content?
Here are some tips to improve your social media SEO and get your account in front of as many people as possible.

🌱 Use keywords: Write descriptive captions that use the keywords your audience may be searching for. If you're not exactly sure what keywords are going to boost your posts, try searching the web for "[your industry/product]" + "keywords".
🌱 Include hashtags: Hashtags may seem like an artifact of the past, but in truth, they are still a great way to get your content discovered. Since hashtags are intentionally used for discoverability, using the right ones can get more eyes on your brand.
🌱 Be Consistent: This may seem obvious, but the more you implement the same practices, the easier it is for IG or TikTok to tell what your account is all about. This helps to teach the algorithm that you frequently post about what people are looking for.

Using these tips you can boost your engagement and discoverability on socials! But if you're having a hard time getting everything organized, reach out to us for some help!
Send us an email at [email protected] or give us a call at 330.286.0487

06/21/2024

Looking for success with your digital marketing strategy? You may be missing a few must-know tactics. Web optimization, social media SEO, content scheduling...

Click the link to start your digital marketing checklist: mcconnellmarketing.com/2024/06/20/digital-marketing-tips-you-need-to-know/

Connect with us at McConnell Marketing for personalized insights and strategies! You can reach us at 📞 (330) 286-0487 or 📧 [email protected]

06/19/2024

Always enjoy refreshing shop merch!

Branded merch is a great way to increase awareness with current and potential customers. It's not only an visual representation of your brand, but it's a cost-effective and long-lasting form of advertisement! A shirt or mug with your logo offers prolonged exposure and is a one-time cost for your business.

Interested in getting custom merch? Send us an email at [email protected] or give us a call at 330.286.0487

06/14/2024

Customer reviews and testimonials are a great way to build trust and relationships with followers! While it might seem awkward to ask for compliments, most customers are glad to provide some feedback and view it as your brand valuing their opinion.

❇️ Remember, people are more inclined to write negative reviews than they are positive ones, so it doesn't hurt to reach out and ask your happy customers what they think!

05/09/2024

We are so excited for our client Fabian Woodworking and their new van wrap! Thank you to our printing partner DC Graphics for the printing and installation. If your business is looking for custom designs to help you stand out, reach out to us today at 330-286-0487 or [email protected]!

05/03/2024

A bittersweet farewell to our mentor and friend, Megan! As Megan embarks on a new journey, we want to take a moment to express all of our gratitude for her years of dedication and invaluable contributions to our team. Megan joined McConnell Marketing 20 years ago as an intern, and eventually worked her way up to firm partner throughout her time here. Her commitment to our company and clients cannot be put into words, and we are so grateful for all of the wisdom she's left behind for us.

Megan, we will miss your infectious energy and unwavering humor in the office. We wish you nothing but success and fulfillment in all of your future endeavors. Any team is so lucky to have you!

04/16/2024

Unlock the power of personalization in the hospitality industry. 🔑 According to McKinsey & Company, 71% of consumers now expect personalized interactions. Learn how you can tailor your guests' stay in our latest blog.

Click here to read: https://mcconnellmarketing.com/2024/04/15/personalized-experiences-in-hospitality/

Connect with us at McConnell Marketing for personalized insights and strategies! You can reach us at 📞 (330) 286-0487 or 📧 [email protected].

02/13/2024

Happy Galentine's Day to our lovely ladies! 💗
We are all so proud to be a women-owned business and part of such a creative and inspirational team.
Don't forget to take sometime to celebrate the amazing women in your life today and everyday!

Spent the morning at Nova Coffee Company with some delicious breakfast and coffee ☕

02/08/2024

A superstition in the hospitality industry! 🏨✨ Learn why hotels around the globe skip the 13th floor and unravel the history behind this curious phenomenon. Tap the link to read the full blog: https://mcconnellmarketing.com/2024/02/08/the-missing-13th-floor/ 🔗

Connect with us at McConnell Marketing for personalized insights and strategies! You can reach us at 📞 (330) 286-0487 or 📧 [email protected].

Fear of the number 13 has found its way into architecture and hospitality. Let's take a look at the mystery of the missing floor.

02/04/2024

HBD Facebook! 🥳 Thanks for revolutionizing social media marketing. We owe a lot to you!

Facebook has been constantly evolving since its launch 20 years ago. What started as a place for college students to connect is now a VR universe, online marketplace, and global social media platform all housed under Meta. In addition to these features, the company has paved the way for social media advertising, allowing businesses to create individual profiles and engage with customers more effectively.

Need help elevating your businesses social media advertisement? Email us as [email protected] or give us a call at 330.286.0487 to learn more about how we can get you noticed online.