Jeffrey Marketing

11/10/2020

Newsletters are your most important marketing tool. A weekly, monthly or quarterly newsletter maintains communications with customers, prospects, members, or even employees. You can inform, educate, entertain and soft sell with a newsletter. Membership/newsletter subscriptions can provide gifting opportunities that increase an organizations membership.

I am the editor for "Elsie Item" the quarterly member newsletter for the USS Landing Craft Infantry National Asscociation. The LCI was an amphibious ship for landing troops during WWII. All past issues can be viewed at www.USSLCI.org. For more information about newsletter marketing leave me a comment.

09/29/2020

09/29/2020

04/21/2018

01/18/2018

https://usshadley.net/book/ These books tell how sailors fought and died during the air/sea battles at Okinawa. My uncle was killed by a kamikaze on the USS Hadley. He was one of 4,907 sailors killed by the Japanese planes. Books ordered direct from the author are signed and can be personalized. Share this post and get FREE shipping. Click on the link above for ordering information.

The complete story of the USS Hadley published in 2014 with the book “Kamikaze Destroyer” by Jeffrey R. Veesenmeyer. In 2017 Veesenmeyer published a companion book with new information about the Hadley.

11/27/2017

Personalized books make thoughful gifts. Order two or more books by author Jeffrey R. Veesenmeyer and shipping is FREE. Go to www.ussHadley.net for ordering details. Both Kamikaze Terror and Kamikaze Destroyer are also available at Amazon in paperback, hardcover or Kindle.

07/30/2014

I've launched a new website for the USS Hadley. You'll find it at www.USSHadley.net., My new book, "Kamikaze Destroyer." has a page there with an order form and details for ordering. You'll receive signed editions when books are ordered direct from me. See photos, excerpts and reader comments from the book at www.facebook.com/KamikazeDestroyer.

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07/30/2014

10 WAYS TO IMPROVE YOUR DIRECT MARKETING OFFERS -
#3 The List. .
How would you like to get a 44% response rate on your next direct mail offer? I just did that for a new book offer that I authored called Kamikaze Destroyer. It’s about WWII navy destroyer. I targeted shipmates, navy vets and their families. The package was a simple window #10, cover letter, sell sheet, order form and BRE. The list made the difference. A targeted list is the most important element of direct marketing.

Direct Marketing Q&A

09/23/2013

10 Ways to Improve Your Direct Marketing Offers
#2 Flip-flop your offer. Instead of listing a sale price, show the discount..."Save $50.00 now!"

09/20/2013

10 Ways to Improve Your Direct Marketing Offers.
#1 - Offer something "FREE." The word FREE still works. An informative "whitepaper" is an inexpensive premium that gets good response. Watch for 9 more tips.

09/16/2013

Example of Reach – I launched a FaceBook Page for Oakland Conservation Club in July. It now has 43 fans. I posted a promo photo there for the Grand Opening of the Cambridge Wildlife and Fishing Area. That post was seen by 321 people. https://www.facebook.com/pages/Oakland-Conservation-Club

05/30/2013

A printed newsletter provides multi-media distribution. This Cambridge Historic School Gazette was mailed to members, inserted into the Cambridge News, handed out at events, emailed to opt-in members and posted on the website.

05/23/2013

Member rewards programs are an excellent way to build customer relationships and database contact information. This Kids Birthday Club at the Twistted Cone in Cambridge generated a 1% response rate within the first week. Every kid loves ice cream and FREE is still the strongest offer ever!

05/22/2013

Tell prospects what you want them to do. The CALL TO ACTION is a key ingredient of all advertising copy. To be successful, every marketing message needs to ask the prospect to perform a specific and immediate action. If you don't ask, most people won't act before they forget your offer.

Direct mail testing has proven that just one action word will increase response. When you say..."Click Here, Order By Mail, Call us at"...it leaves no doubt of how you want customer to respond.

05/22/2013

12 Powerful words that evoke marketing response .
When you start writing an ad, email, brochure or direct mail letter…sprinkle the copy with the 12 most powerful words in the English language.

Post a copy of these 12 words near your computer screen – You – Save – Money – Easy – Guarantee – Health – Results – New – Love – Discovery – Proven – Safety.
Add a bonus - that magical 13th word – FREE. And always capitalize the word FREE.

Every headline, every offer, every call to action should include one or more of these words.

05/22/2013

How to write headlines that grab eyeballs.
The advertising headline will make or break any promotional effort. You have just three seconds to grab a prospects attention. Your headline must include intrigue, emotion and a benefit. Five times more people will read the headline of an ad than the rest of the ad copy.

Your prospects are only tuned to WIFM (Whats In-it For Me) and will turn the channel if the headline has no benefit.

05/22/2013

What’s the offer? Your dynamic offer is the most important element of any ad, email, direct mail or brochure copy. The offer is what prospects will get when they respond to a promotion. It also tells them what they’ll need to do in order to get the offer.

The offer can be a sale price, a free gift or a promise of service. But every marketing effort must have an offer. The offer must satisfy a want or need of your target audience. If the offer is measureable – like a coupon – then you’ll know how well your marketing effort is working.

03/16/2013

The 4-page newsletter format is perfect for event marketing. The printed piece can be utilized for direct mail marketing, newspaper inserts, drop off distribution and a souvenir program at the event. One design and print run provides a cost saving multi-use product.

03/16/2013

Newsletters offer a very cost effective marketing tool. They provide brand awareness, customer relations and marketing messages that promote products and services. This Data-Trends Newsletter is targeted to circulation managers of magazines and catalogs.

03/01/2013

Think B2C for B2B
The best B2B marketers are those who think like B2C marketers. You want to create strong brand recall, know your audience, use memorable visuals and maintain consistency across all marketing channels. You also want to be human. Your prospects are business people, but they still have human emotions. The difference with B2B is they are making the most economical, low risk and high value purchases for their company. You’re solving a need more than a want.

03/01/2013

There's a good archive of newsletter tips for database marketers at www.dfdi.com/newsletter-archives. Here is one example from the current issue 13-1....
Ask less and get more
Offering free information is a good way to get
prospects to respond. Hewlett Packard learned
that the fewer data questions they request…the
higher their response rate. They increased
conversion rates for their e-newsletter from 10
percent to 37 percent by asking for less. Their
registration form asks only for name, email and
opt-in. HP found that for every additional
question, the conversion rate goes down. Other
means are then used to learn more, once a
prospect responds.

02/21/2013

Use emotion to hook prospects.

Every purchase is the result of a buyer satisfying an emotional need. The product or service is just the way to get there. Getting inside a prospects state of mind will improve your ad copy.

The seven most powerful emotions are… Greed, Guilt, Anger, Flattery, Fear, Exclusivity and Salvation. An easy way to remember them is with this acronym – GGAFFES. Gaffe hooks are used by fisherman to haul in the whoppers. You’ll haul in whopper customers by using one or more of the emotional hooks in your marketing messages.

People have been desensitized to marketing by information overload. Before your next promotion try getting inside your prospects head. Push their emotional hot buttons to get them to respond.

03/01/2012

24 words that improve copy
When writing direct mail copy use words that sell. Always include some of the traditional marketing words like free, save, new, easy and love. Then pepper your copy with emotional drivers like understand, proven, health, money, safety, discover, right, results, truth, comfort, proud, deserve, happy, trust, value, fun, vital and guarantee.