Verde Group Films

01/13/2025

Learning how it works.

New Podcast - MakeYour Film, episode 13 - Fundraising
Make Your Film - Episode 13: Fundraising https://www.buzzsprout.com/2437065/episodes/16425932-ep-13-fundraising-part-1.mp3?download=true

Fundraising for a film is both an art and a science. It requires as much force of personality as it does diligence, and there is no way to cover it fully in a short post. However, the key to successful fundraising is understanding exactly what you are raising money for, how it will be used, when it will be needed, and by whom.

Many filmmakers come to me with their projects, excited to get them off the ground. They have actors attached and some initial support, but then they drop a budget figure like $15 to $18 million. My first question is always, "How did you get to that number?" Often, they present comparable films as justification. The truth is, you need a realistic and grounded budget before you start asking for money. Without this, your fundraising efforts will lack credibility.

Start with a Realistic Budget

You need to either work with a budget partner who can help you get real numbers or take the time to build a fundamental budget yourself. This budget is your project’s financial “spine.” While budgets can fluctuate between script and screen, you must start on planet Earth when reaching out to investors.

The List Approach

Once you have your script and a basic budget, begin making lists:

Assets in Place – Do you have any cast or crew commitments? Are there any resources you already have access to?
Grants and Incentives – Look into realistic grants and tax incentives available in your shooting location.
Pledges of Support – Do you have any verbal commitments from potential partners or distribution interests?

Having a clear understanding of your starting position allows you to calculate how much money you still need to raise and identify your fundraising targets.

Understand Investor Dynamics

At the lower end of film budgets, investors will often want to control a significant percentage of your project. This isn’t necessarily a bad thing—use these relationships to your advantage. If you deliver on one project, you create a working model for future films.

Key Takeaway

Get a handle on the budget—the real one—and then go out and raise the money. Fundraising requires clarity, transparency, and persistence. Start small if you have to, but build a foundation of trust and success.

Now go make your film! 🎥

For more tips and resources, visit MakeYourFilm.net.

08/22/2024

With Isela Marin O'Brien – I just got recognized as one of their top fans! 🎉

07/19/2024

Support this camp! Http://MachiaCamp.org

07/04/2024

July 8-13, 2024 we have a few openings!

07/04/2024

05/05/2024

From Verde Group Films - Get Ready for The Zodiacs

04/10/2024

Let’s roll! Verde Group Films

12/15/2023

Happy Holidays.

10/31/2023

Producer 101: Let Projects Simmer to Perfection 🍲 🎦

In the creative world, we're often bursting with ideas and projects we're eager to dive into. But not every idea is ready to be served immediately. Some, like a fine stew, need time to simmer and develop their full flavor.

Think of it this way: you're the chef at the helm of a 12-burner Vulcan stove, each burner representing a project in your life. When it's time to cook up one project, you turn up the heat, giving it your full focus and attention. But what about the others? You don't abandon them. Instead, you let them simmer on low, patiently waiting for their time to shine.

A good friend, someone I greatly admire, manages a multitude of projects concurrently. When he's working on one, he pours his heart into it. Yet, he keeps a lineup of other projects on the back burners, simmering until the moment is right. A new project, he says, let's marinate on this for a bit.

The key is to recognize that projects can be deferred but not forgotten. They patiently bide their time, gaining depth and richness in the process. When the stars align and the moment is perfect, you can turn up the heat and bring them to the forefront.

So, if you ever feel overwhelmed by the number of projects you want to tackle, remember that it's okay to let some simmer. Just like a skilled chef, you know when each one is ready to be served. 🍲✨ 🎥 O'Brien Worldwide

08/17/2023

👟 Producer101: Why New Shoes are How I am Stepping into the Right Mood for a Shoot ! 📸

Hello to all aspiring producers and seasoned professionals! Today, here's my rather unconventional yet powerful method to set your mood just right before a shoot: it all starts with a pair of new shoes.

I'm not talking about just any shoes, but those special "dress sneakers" that instantly elevate your outfit and, subsequently, your mood. As a producer, you're constantly on the move, orchestrating the chaos behind the scenes. And while sneakers might be your go-to, there's something about those fresh, stylish kicks that can transform your entire demeanor.

Here's how I think the shoe magic works:

Boosted Confidence: There's an undeniable confidence that comes with striding onto the set with a new pair of shoes. It's not just about fashion; it's about embracing the role of the producer and stepping into it with renewed vigor.

Creating the Look: Your attire plays a vital role in how you're perceived on set. Those "dress sneakers" are like the final brushstrokes on a canvas. If you're aligned with a certain brand or color scheme, consider incorporating that into your shoe choice for an added touch of coherence.

The Visual Impact: We know that first impressions matter, and that extends to how you present yourself. Well-chosen shoes complete the ensemble, projecting professionalism and readiness.

Mindset Reset: Sometimes, the simple act of putting on new shoes can be a mental reset button. It's a signal to your brain that you're stepping into a new phase, leaving behind any distractions or worries and focusing entirely on the task at hand.

So, whether you're directing a high-energy commercial or managing a complex film shoot, remember that your appearance influences your attitude. Embrace the power of the "dress sneakers" or footwear that resonates with you. Look good, feel great, and watch how your mood reverberates through the entire production. Or get 4 pair and wear what you dare!

As we continue our journey through the world of production, stay tuned for more insights and practical tips. Follow me for a glimpse into my 25+ years of experience in "the biz!" Dame for a session one on one. Let's goooo!

08/15/2023

🎬 Producer101: The Unsung Heroes - Location Scouts

Today, I am talking (writing) about the invaluable role of location scouts. In the realm of commercials, their impact is nothing short of MVP-level, especially when the perfect location can elevate the entire essence of a spot. When venturing into uncharted territory, whether a new state or even a foreign land, these individuals become your guiding stars. Here's why they're a treasure trove:

1. Holistic Area Knowledge: Their expertise stretches beyond just identifying locations. They encompass a profound understanding of the area's vibes, possibilities, and limitations. They can enlighten you on neighborhoods, local laws, law enforcement nuances, and even the ebb and flow of traffic.

2. Genuine Collaborators: Location scouts are integral members of our collaborative industry, operating as a specialized dream team. Their focus is so unique that they don't vie for attention with anyone else in your crew. This rarity lends them a network that goes deep and wide. In unfamiliar terrain, seek out these guiding lights.

3. Tenacious Pursuit of Perfection: A good scout's persistence is legendary. They relentlessly present options until your satisfaction is not only met but exceeded. Their dedication is a testament to their commitment to making your project shine.

4. Legal Lifelines: In the case of international shoots, location scouts are often your closest allies. They navigate local legal intricacies, smoothing the way for a seamless production experience.

Admittedly, each shoot brings its unique dynamics. Occasionally, I embark on scouting missions myself before enlisting a professional scout. This not only ensures their transparency but also grants me firsthand insight into a place I've yet to tread.

Remember, the allure of a splendid location is universal. So, place your trust in these experts. They're the magicians who can transform your creative vision into a tangible, breathtaking reality.

Stay tuned as we continue to unravel the hidden magic of the producer's world. Follow me for more insider perspectives drawn from my extensive 25+ years in "the biz!"

08/14/2023

🎬 Producer101: Staying Memorable - The "Jeep Lady" Approach 🚙
Ever wondered how I maintain connections over time, staying top-of-mind? Let me introduce you to the "Act like the Jeep Lady" concept. Allow me to elaborate:

During my engagement with friends who owned a family Jeep dealership, preparing for a sale after 50 years, I was deep in crafting radio and TV copy and producing TV content for them. Over the time I spent there, the legend of the "Jeep Lady" (let's call her Linda) caught my attention. Customers persistently inquired about her. Linda, the remarkable Jeep salesperson, consistently sold an impressive 20-25 cars a month, irrespective of market variables like interest rates or car availability.

What was her secret? It was communication. Linda excelled at journaling, getting to know customers, their families, and their lives. Even eight months after purchasing a Jeep, when a new vehicle was the last thing on their minds, Linda would call to wish their son a Happy Birthday or inquire about the progress of their bathroom renovation. She connected with people, maintaining a light yet lasting bond. Her unwavering optimism and her ability to forge meaningful connections set her apart.

In the producer realm, the principle remains unchanged. If you're an ad producer, maintaining contact with fellow producers and creatives over time is essential. Likewise, freelancers who consistently deliver excellence deserve a special place in your network. For film producers, the stakes are even higher due to the lengthy production process. You may not collaborate again for several years, but you undoubtedly will. Remember to reach out, ask about their life, and celebrate their successes.

People love discussing themselves, their achievements, and their memories. Utilize your communication skills to create conversations that resonate. A simple congratulatory message or revisiting a positive, shared past memory can go a long way.

Although I'm still partial to phone calls, modern times offer tools like LinkedIn, text, and email. The key is to maintain a light but steady presence. Extending your genuine self is a secret to success that many overlook. You are unique, and people are often delighted to hear from you. Remember, it's about saying hello, not selling.

If you're eager to elevate your producer/ executive producer game and work with me directly, slide into my DMs. Stay connected and follow me for more insights from my 25+ years in "the biz!"

08/07/2023

Producer 101: 🍃 Embrace the Red Leaf: A Lesson on Time and Opportunity 🍃
As I was working at home today, I witnessed a fascinating sight - a red leaf gracefully drifting down before me. In the heart of summer, surrounded by lush green foliage, this crimson symbol caught my attention and sparked a moment of reflection.

Time, like that red leaf, clearly does not stand still. It's a reminder that every passing moment is a precious opportunity to seize. Just as we spot a single grey hair, the red leaf signals the unstoppable march of time. But worry not, for it brings with it the chance to cherish each day and make the most of what lies ahead.

In the midst of this rainy summer, in one of the world's greenest places, the sight of that red leaf felt a bit dramatic to me. Yet, it served as a valuable reminder to embrace the concept of "Carpe Diem" - seize the day. Keep smiling, but move forward with purpose and diligence, and watch as your days, weeks, months, and years unfold with meaning and joy.

Age is but a number, and time truly should not be a cause for fear. Rather, let it inspire us to make the most of every moment, to pursue our passions, and to nurture our dreams. Remember, relaxation is not wasting time, and sometimes, stepping back from a project can lead to even greater insights and accomplishments.

Life, like the weather and society, is a dynamic dance of moving parts that can sometimes lead to frustration. Embrace the wisdom of the red leaf - love the journey, appreciate the uniqueness, and find joy in the process. As you navigate through life's seasons, remember to take time for yourself and your loved ones.

So, let's seize (the rest of) this summer with a smile on our faces and determination in our hearts. Carpe Diem - seize the day, but also know when to pause, reflect, and enjoy the simple pleasures that surround us.

If you want to be a better Producer or EP, I can help. PM me for details on how to work with me, and let's take your production skills to new heights! 🎬🎧 🍂

08/04/2023

Finger Sandwiches do not cut it! Broadcasters must step up and fund content!
Read my new Substack : From Finger Sandwiches to a Feast!

"Funding creative scripted content and higher-end unscripted projects may require an initial investment, but the potential for substantial returns is significant."

Imagine going to a party and finding only finger sandwiches as the main course. While they might be tasty at first, they can't satisfy your hunger for long. Regional broadcasters are facing a similar situation, serving up content that, while adequate, doesn't leave viewers fully satisfied. The solution lies in recognizing the opportunity to produce high-quality scripted and unscripted content and forming strategic partnerships to distribute it on a national and international scale. By doing so, regional broadcasters can transform the content landscape and elevate their revenue streams.

The Limitations of Syndicated Content:

Regional broadcasters often rely on syndicated shows to fill airtime, but this approach has limitations. Syndicated content, such as national talk shows like The View, can be costly, with a low return on investment in certain markets. Then there is Good Morning Houston, Good Day Albuquerque and others, they are sourced but have “no legs,” as shows produced for specific cities might not resonate with viewers from different regions, limiting their potential audience.

Embracing Scripted and Unscripted Content:
READ MORE ON SUBSTACK (it's free):

How Regional Broadcasters Can Seize the Content Creation Opportunity