Verde Group Films, Burlington, VT (2024)

12/15/2023

Happy Holidays.

10/31/2023

Producer 101: Let Projects Simmer to Perfection 🍲 🎦

In the creative world, we're often bursting with ideas and projects we're eager to dive into. But not every idea is ready to be served immediately. Some, like a fine stew, need time to simmer and develop their full flavor.

Think of it this way: you're the chef at the helm of a 12-burner Vulcan stove, each burner representing a project in your life. When it's time to cook up one project, you turn up the heat, giving it your full focus and attention. But what about the others? You don't abandon them. Instead, you let them simmer on low, patiently waiting for their time to shine.

A good friend, someone I greatly admire, manages a multitude of projects concurrently. When he's working on one, he pours his heart into it. Yet, he keeps a lineup of other projects on the back burners, simmering until the moment is right. A new project, he says, let's marinate on this for a bit.

The key is to recognize that projects can be deferred but not forgotten. They patiently bide their time, gaining depth and richness in the process. When the stars align and the moment is perfect, you can turn up the heat and bring them to the forefront.

So, if you ever feel overwhelmed by the number of projects you want to tackle, remember that it's okay to let some simmer. Just like a skilled chef, you know when each one is ready to be served. 🍲✨ 🎥 O'Brien Worldwide

09/15/2023

08/17/2023

👟 Producer101: Why New Shoes are How I am Stepping into the Right Mood for a Shoot ! 📸

Hello to all aspiring producers and seasoned professionals! Today, here's my rather unconventional yet powerful method to set your mood just right before a shoot: it all starts with a pair of new shoes.

I'm not talking about just any shoes, but those special "dress sneakers" that instantly elevate your outfit and, subsequently, your mood. As a producer, you're constantly on the move, orchestrating the chaos behind the scenes. And while sneakers might be your go-to, there's something about those fresh, stylish kicks that can transform your entire demeanor.

Here's how I think the shoe magic works:

Boosted Confidence: There's an undeniable confidence that comes with striding onto the set with a new pair of shoes. It's not just about fashion; it's about embracing the role of the producer and stepping into it with renewed vigor.

Creating the Look: Your attire plays a vital role in how you're perceived on set. Those "dress sneakers" are like the final brushstrokes on a canvas. If you're aligned with a certain brand or color scheme, consider incorporating that into your shoe choice for an added touch of coherence.

The Visual Impact: We know that first impressions matter, and that extends to how you present yourself. Well-chosen shoes complete the ensemble, projecting professionalism and readiness.

Mindset Reset: Sometimes, the simple act of putting on new shoes can be a mental reset button. It's a signal to your brain that you're stepping into a new phase, leaving behind any distractions or worries and focusing entirely on the task at hand.

So, whether you're directing a high-energy commercial or managing a complex film shoot, remember that your appearance influences your attitude. Embrace the power of the "dress sneakers" or footwear that resonates with you. Look good, feel great, and watch how your mood reverberates through the entire production. Or get 4 pair and wear what you dare!

As we continue our journey through the world of production, stay tuned for more insights and practical tips. Follow me for a glimpse into my 25+ years of experience in "the biz!" Dame for a session one on one. Let's goooo!

08/15/2023

🎬 Producer101: The Unsung Heroes - Location Scouts

Today, I am talking (writing) about the invaluable role of location scouts. In the realm of commercials, their impact is nothing short of MVP-level, especially when the perfect location can elevate the entire essence of a spot. When venturing into uncharted territory, whether a new state or even a foreign land, these individuals become your guiding stars. Here's why they're a treasure trove:

1. Holistic Area Knowledge: Their expertise stretches beyond just identifying locations. They encompass a profound understanding of the area's vibes, possibilities, and limitations. They can enlighten you on neighborhoods, local laws, law enforcement nuances, and even the ebb and flow of traffic.

2. Genuine Collaborators: Location scouts are integral members of our collaborative industry, operating as a specialized dream team. Their focus is so unique that they don't vie for attention with anyone else in your crew. This rarity lends them a network that goes deep and wide. In unfamiliar terrain, seek out these guiding lights.

3. Tenacious Pursuit of Perfection: A good scout's persistence is legendary. They relentlessly present options until your satisfaction is not only met but exceeded. Their dedication is a testament to their commitment to making your project shine.

4. Legal Lifelines: In the case of international shoots, location scouts are often your closest allies. They navigate local legal intricacies, smoothing the way for a seamless production experience.

Admittedly, each shoot brings its unique dynamics. Occasionally, I embark on scouting missions myself before enlisting a professional scout. This not only ensures their transparency but also grants me firsthand insight into a place I've yet to tread.

Remember, the allure of a splendid location is universal. So, place your trust in these experts. They're the magicians who can transform your creative vision into a tangible, breathtaking reality.

Stay tuned as we continue to unravel the hidden magic of the producer's world. Follow me for more insider perspectives drawn from my extensive 25+ years in "the biz!"

08/14/2023

🎬 Producer101: Staying Memorable - The "Jeep Lady" Approach 🚙
Ever wondered how I maintain connections over time, staying top-of-mind? Let me introduce you to the "Act like the Jeep Lady" concept. Allow me to elaborate:

During my engagement with friends who owned a family Jeep dealership, preparing for a sale after 50 years, I was deep in crafting radio and TV copy and producing TV content for them. Over the time I spent there, the legend of the "Jeep Lady" (let's call her Linda) caught my attention. Customers persistently inquired about her. Linda, the remarkable Jeep salesperson, consistently sold an impressive 20-25 cars a month, irrespective of market variables like interest rates or car availability.

What was her secret? It was communication. Linda excelled at journaling, getting to know customers, their families, and their lives. Even eight months after purchasing a Jeep, when a new vehicle was the last thing on their minds, Linda would call to wish their son a Happy Birthday or inquire about the progress of their bathroom renovation. She connected with people, maintaining a light yet lasting bond. Her unwavering optimism and her ability to forge meaningful connections set her apart.

In the producer realm, the principle remains unchanged. If you're an ad producer, maintaining contact with fellow producers and creatives over time is essential. Likewise, freelancers who consistently deliver excellence deserve a special place in your network. For film producers, the stakes are even higher due to the lengthy production process. You may not collaborate again for several years, but you undoubtedly will. Remember to reach out, ask about their life, and celebrate their successes.

People love discussing themselves, their achievements, and their memories. Utilize your communication skills to create conversations that resonate. A simple congratulatory message or revisiting a positive, shared past memory can go a long way.

Although I'm still partial to phone calls, modern times offer tools like LinkedIn, text, and email. The key is to maintain a light but steady presence. Extending your genuine self is a secret to success that many overlook. You are unique, and people are often delighted to hear from you. Remember, it's about saying hello, not selling.

If you're eager to elevate your producer/ executive producer game and work with me directly, slide into my DMs. Stay connected and follow me for more insights from my 25+ years in "the biz!"

08/07/2023

Producer 101: 🍃 Embrace the Red Leaf: A Lesson on Time and Opportunity 🍃
As I was working at home today, I witnessed a fascinating sight - a red leaf gracefully drifting down before me. In the heart of summer, surrounded by lush green foliage, this crimson symbol caught my attention and sparked a moment of reflection.

Time, like that red leaf, clearly does not stand still. It's a reminder that every passing moment is a precious opportunity to seize. Just as we spot a single grey hair, the red leaf signals the unstoppable march of time. But worry not, for it brings with it the chance to cherish each day and make the most of what lies ahead.

In the midst of this rainy summer, in one of the world's greenest places, the sight of that red leaf felt a bit dramatic to me. Yet, it served as a valuable reminder to embrace the concept of "Carpe Diem" - seize the day. Keep smiling, but move forward with purpose and diligence, and watch as your days, weeks, months, and years unfold with meaning and joy.

Age is but a number, and time truly should not be a cause for fear. Rather, let it inspire us to make the most of every moment, to pursue our passions, and to nurture our dreams. Remember, relaxation is not wasting time, and sometimes, stepping back from a project can lead to even greater insights and accomplishments.

Life, like the weather and society, is a dynamic dance of moving parts that can sometimes lead to frustration. Embrace the wisdom of the red leaf - love the journey, appreciate the uniqueness, and find joy in the process. As you navigate through life's seasons, remember to take time for yourself and your loved ones.

So, let's seize (the rest of) this summer with a smile on our faces and determination in our hearts. Carpe Diem - seize the day, but also know when to pause, reflect, and enjoy the simple pleasures that surround us.

If you want to be a better Producer or EP, I can help. PM me for details on how to work with me, and let's take your production skills to new heights! 🎬🎧 🍂

08/04/2023

Finger Sandwiches do not cut it! Broadcasters must step up and fund content!
Read my new Substack : From Finger Sandwiches to a Feast!

"Funding creative scripted content and higher-end unscripted projects may require an initial investment, but the potential for substantial returns is significant."

Imagine going to a party and finding only finger sandwiches as the main course. While they might be tasty at first, they can't satisfy your hunger for long. Regional broadcasters are facing a similar situation, serving up content that, while adequate, doesn't leave viewers fully satisfied. The solution lies in recognizing the opportunity to produce high-quality scripted and unscripted content and forming strategic partnerships to distribute it on a national and international scale. By doing so, regional broadcasters can transform the content landscape and elevate their revenue streams.

The Limitations of Syndicated Content:

Regional broadcasters often rely on syndicated shows to fill airtime, but this approach has limitations. Syndicated content, such as national talk shows like The View, can be costly, with a low return on investment in certain markets. Then there is Good Morning Houston, Good Day Albuquerque and others, they are sourced but have “no legs,” as shows produced for specific cities might not resonate with viewers from different regions, limiting their potential audience.

Embracing Scripted and Unscripted Content:
READ MORE ON SUBSTACK (it's free):

How Regional Broadcasters Can Seize the Content Creation Opportunity

06/20/2023

🍬 Producer 101: The Importance of Twizzlers 🎥

Let me share a story from my early days as a Director's rep that taught me an invaluable lesson. Back then, I would travel from agency to agency with UMatic 3/4 inch tapes, showcasing different directors' work and hoping to catch the attention of creatives and producers. It was a challenging journey, but one gig changed everything.

After months of perseverance, I landed a job from "KF" for my Dialogue director. Little did I know that this experience would teach me about the power of paying attention to the little things. As a rep, I became adept at reading the room, observing clients' reactions, and finding ways to connect with creatives. During this shoot and the subsequent ones that followed with KF's agency, I learned about the importance of one particular detail—Twizzlers.

KF would remind me of various preferences on set. One Creative Director didn't eat meat, another had a deep love for music, and so on. But KF himself had one simple request: Twizzlers, the red ones, not a generic copy. The crew initially overlooked this detail, but KF emphasized, "It would behoove you to get me Twizzlers. I don't ask for much." (I ran off and bought them)

Twizzlers—no extravagant gestures, no expensive bribes—just a small, simple request. And it made all the difference.

It taught me that sometimes it's the little things that can have a significant impact. People are often moved by thoughtful gestures that show you've paid attention to their preferences and desires. It's about understanding that they are human, with unique quirks and preferences. In this case, Twizzlers became the bridge that connected us and built trust.

From that point on, I went on to produce multiple spots with KF and over 40 spots with their agency. The lesson I learned was clear: never underestimate the power of small gestures that demonstrate you care and listen.

So, in your journey as a producer, remember the importance of paying attention to the little details. Whether it's Twizzlers, a favorite song, or understanding dietary preferences, these small acts of thoughtfulness can go a long way in building relationships and creating successful collaborations.

06/12/2023

🎬 Producer 101: Staying in Your Lane 🚗 Sometimes it means S**U.

Today, let's talk about a crucial aspect of surviving and thriving in the world of production: staying in your lane. As we gain experience and knowledge, we naturally become more confident and well-versed in various subjects. As producers, particularly in the advertising industry, we encounter different brands and cultures, developing a wide range of knowledge that resembles what I call "Jeopardy knowledge." While this can be valuable in many situations, it's essential to remember who we are.

Sure, you may have a good understanding of media, but remember that the media professionals know it inside out. You may appreciate good creative, but the nuances of testing and market niches might not be your area of expertise. And while you may have a deep appreciation for music, you are not the composer. Just as you become irritated when others step into your world and tell you how to produce, approach professionals in different roles with care and respect.

Engage in constructive conversations that allow you to express your opinions, even strong ones, but avoid dismissing the expertise of media professionals on a brand or assuming you know better before truly understanding their perspective. The same goes for gaffers and DPs (Directors of Photography). They spend their entire day meticulously lighting scenes to achieve the desired look for your shot. Recognize their skill and collaborate with them rather than pretending you can do their job (even if you possess some knowledge in that area).

Remember, there are times when you must be willing to listen and learn from others, even if it means keeping quiet. Understanding how different people think and operate will ultimately enhance your ability to produce outstanding results.

So, stay in your lane, respect the expertise of others, and embrace opportunities to learn from professionals in our industry. By doing so, you'll become an even better producer.

06/11/2023

Live sunset:

Beautiful Lake Champlain. Burlington Vermont

06/09/2023

Producer 101: Tactfully present your ideas for creative changes! Everyone sees it a little different, use your charm to insert your change to their production!

As a creative Producer, Executive Producer or Line producer on an ad campaign or film, your ideas can be critical to solve a hidden or sudden problem with a storyboard. If you are producing and have a great idea, you can give it to your Director. If she/he is not on board, you can start a conversation with Agency or Investors (In the case of a film), about a substantial change based on X reason.

Agency and client work on ad campaigns for a long time. Research, testing, teams of creatives, etc. You have to remember that when you are putting out an idea to change their long held concept. Filmmakers as well, they plan these things for years and so their investors are sold on specific script-idea. Speak confidently about your idea, paint them a picture, give them a chance to opt in to your vision. (Might take a day or two)

Very few Producer-led creative changes are made in the "ta-da" mode, but rather start as discussions. (Thanks Nick Miaritis)

Your ideas matter but pick your battles.

06/07/2023

🎵 Music in the Morning: A Personal Reflection 🌅🎶

Music in the morning? Sure! As a Berklee Grad with ample experience in the world of music, I've often pondered the benefits it brings to us as Film and TV producers. Over the decades, I've discovered several reasons why music holds a special place in (my)our creative and sometimes hectic journey.

Music is a unifier: It has the remarkable ability to bring people from diverse backgrounds together. I still remember my WWII-era dad singing "Hey Jude" in his own Bing Crosby-inspired rendition, showing how music can transcend generations and create connections.

Music sets the mood: Like meditation, music serves as an additional mood modifier, helping creative minds get in the zone. For me, it starts with a cup of coffee, a moment of meditation, and music with lyrics to set the tone. Depending on the task at hand, instrumental music or complete silence may follow, depending whether I am writing or working on numbers. (Seems I do both a lot)

Music is your friend: It offers comfort, solace, motivation, and more. I encourage you to create your own "top-down sunny day driving down the road" playlist—a collection of songs that make you feel alive. Personally, my playlist features tunes from Weather Report, Kid Rock, David Sanborn, Chaka Khan, Allman Brothers, YellowJackets, and even the Happy Song! Discover what gets you up and smiling, and use it whenever you need a boost. Sometimes, all you need is a walk, a drink, a hug, or a song.

Today, I'd like to leave you with "Birdland" by Weather Report. While I play the keys and have a deep appreciation for Joe Zawinul, I urge you to specifically listen to Jaco Pastorius making the bass sing in this track. It's a testament to the power of music and the harmony instruments can create without guitars. You can find the song here: https://lnkd.in/ekrf9P2U

So, I suggest embrace (and use) the beauty of music in your daily routine. Let it be your faithful companion, motivating and uplifting you along the way. Curate your own soundtrack of inspiration, and let the rhythm guide you through each day's journey.

https://lnkd.in/ekrf9P2U

Provided to YouTube by Columbia/LegacyBirdland · Weather ReportHeavy Weather℗ 1977 Columbia Records, a division of Sony Music EntertainmentReleased on: 1977-...

05/31/2023

Producer 101: Lunch is Important: The Power of Food and Separation on Set 🎥

As Producers, we often immerse ourselves in our projects with a "mission from God" attitude, driven by our passion and dedication. However, it's essential to remember that not everyone shares the same level of zeal. Your crew and even the talent may not have the same fervor and intensity that you bring to the table. This is where lunch becomes crucial.

Lunchtime, especially during a multi-day shoot, plays a vital role in maintaining flow and capturing the magic that led to your hiring. Even if you have a generous catering budget, it's important to be concerned about the quality of the food being served.

During lunch, people separate themselves from the set, the scene, and the production issues. It's a time for them to eat, recharge, engage in light-hearted conversations, check their own emails, and attend to personal matters. This break allows them to reset and return with a fresh mindset, ready to accomplish tasks more effectively.

It's worth noting that when shooting with European crews, they often take a midday break of 2 to 2.5 hours, which may even include a nap. This demonstrates the value placed on the lunch break as an oasis for the crew, offering the opportunity for true rejuvenation.

Understanding the importance of the lunch break enables you to provide what your team truly needs to deliver their best work. Recognize that it's a time for them to recharge and refocus, allowing them to fully contribute to the success of the project.

So, as a Producer, make lunchtime a priority. Ensure that it provides a much-needed break, where your crew can step away from the intensity of the production and take care of personal needs. By valuing this time and understanding its significance, you create an environment where everyone can thrive and deliver their best.

05/30/2023

Tension, when understood and utilized properly, can be our ally. It helps maintain focus, drive productivity, and keeps the production on track. By mastering the art of managing and utilizing tension, Producers can create an environment where creativity thrives while ensuring the successful completion of the project.

05/26/2023

🔑 Producer 101: Streamlining Vehicle Management with Key Wrangling 🎬

As a Producer, one of your key responsibilities is to keep the production running smoothly. That includes efficient vehicle management. Here's a helpful tip:

Get yourself a key wrangler and keep the keys to all vehicles in your hands. This prevents delays and keeps everyone on set, including talent, crew, and clients, from waiting while someone searches for misplaced keys or deals with cars blocking essential areas like catering trucks or even worse, being in the shot!

When you're shooting on private residence grounds, corporate office parks, or suburban neighborhoods, it's especially important to have all keys on or near the set. This includes clients, makeup artists, agents, and even the mother of the actor.

For vehicles that are in the shot, such as drive-in scenes, it's crucial to have control over all the keys, even if the owner is nearby. These vehicles are considered picture vehicles and should be under your supervision at all times.

Using a key rack may not be practical due to changing keys. Instead, consider using a Hotel Key holder with individual cubbies. Label each cubby with tape and a sharpie, ensuring that owners know where their keys are, and your production team ALWAYS knows where the keys are.

Remember, production on location is like a living, breathing city, and as the Producer, it's your role to keep the traffic flowing smoothly. This isn't about controlling; it's about producing.

Stay organized with key wrangling and keep your production on schedule!

08/16/2022

Streaming services are completely confused. People say they don’t want ads but they also don’t want to pay 20 bucks a month, something has to give. https://observer.com/2022/08/streaming-services-eye-dinosaur-tv-model-they-meant-to-replace/

Major streaming platforms are headed toward ad-supported tiers, and it’s changing the whole media industry.

06/01/2022

So much important improvement in this emerging country! We shot Promise there over 10 years ago!

Digicel Foundation’s staff grants program has assisted Agevairu Health Centre, purchase vital equipment and materials to serve the sick.

05/02/2022

ZODIAC, starring Kaye L. Blondun Corbin Bernsen, Alison Dean, Jose Gonsalves , O'Hurn, Kam Perez, Melissa J Rod Melissa Jane Rodriguez , Paul Burroughs Langston Fishburne, Alison Wachtler Braunstein , Kent Cassella , R.W. Martin , Sarah Moliski, Conor O'Brien, Dahjn Maria Gomez Directed by Jack M. F. Skyyler & Alex Zinzopoulos PILOT SCREENING THIS SUMMER in Burlington, VT. Pitch Deck available upon PM request, AND Fantastic Photos by Sarah McElvain Lavoie .

12/14/2021

11/30/2021

It is what it is!

11/30/2021

05/20/2021

Blackjack, The Jackie Ryan Story. Premiered during the pandemic. It’s available on Amazon prime. All drone footage sequence is shot by Verde Group, Featuring Liam O’Brien. https://youtu.be/BfwmxgSfMCY

Here is the trailer to my movie Blackjack The Jackie Ryan story out on October 30, 2020. Streaming on Amazon prime iTunes Hulu and on demand