The Winfield Creative

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The Winfield Creative

The Winfield Creative is a social media marketing and mentoring agency, based in Burlington, Vermont, providing content marketing solutions to womenpreneurs ✨

01/10/2025

💾 SAVE THIS POST 💾 for when you are feeling stuck or uninspired about posting on social media!

Remember:
✅ You don’t need to post every day to be successful.
✅ One valuable, authentic post can make a bigger impact than 10 rushed ones.
✅ Progress over perfection—just showing up counts!

Social media is about connecting, not perfection. Take a breath, focus on your message, and remind yourself why you started.

Have any other tips or mantras that help you when you’re feeling stuck? Share in the comments!

01/09/2025

🍳 Ready to whip up your best social media strategy yet?

I am partnering with Peoples Trust Company on some upcoming classes, including "The Content Cookbook: How to Plan a Winning Social Media Strategy"

What you’ll learn:

🍽️ Identify your key ingredients (like audience needs + content pillars)
🍽️ Build a balanced menu of posts: Engagement, Education, Entertainment
🍽️ Create your own content calendar + explore post ideas that work
🍽️ Leave with a recipe book-style instruction manual

No actual cooking skills required! 👩‍🍳

📍 Where: Second Floor Conference Room, 59 Franklin Park West, St Albans, VT 05478
📅 When: Wednesday, January 22, 2025 | 5:30 PM - 7:00 PM

👉 Reserve your spot now in the link in bio or at https://shorturl.at/UpWhx

01/06/2025

The thing no one tells you about growing your social media presence is the fact that you always feel overwhelmed, when you should be proud of yourself. 🤝

That feeling of overwhelm creeps in because there’s so much to juggle—content planning, posting consistently, engaging with followers, and figuring out what’s working. It can feel like there’s always more to do, and it’s easy to forget how far you’ve come or how much effort you’re putting in.

But I'm here to tell you that feeling of overwhelm is normal.

It means you are putting yourself out there. And THAT is something to celebrate! 🎉

So next time you set a big goal and start second-guessing, remember: just the fact you’re trying is already a reason to celebrate!

Cut yourself some slack. Then get back out there! ✨

Who else needs this reminder today?

01/03/2025

This year, I'm choosing to make every moment I spend on social media count toward growing my business.

This affirmation will guide the decisions I make daily in 2025 for my business ✨

It’s about being intentional—prioritizing high-impact actions like creating valuable content, building authentic connections, and focusing on strategies that drive real growth.

Social media doesn’t have to be a time-drain, and with my 15-Minute Framework, I’m showing entrepreneurs how to make the most of their time online. It’s a simple, actionable system to create and engage efficiently, so you can focus on running your business while still seeing results.

Want to learn more about The 15-Minute Framework and how it can help you streamline your social media strategy? Comment below or DM me—I’d love to share the details and help you take control of your time in 2025!

What is your business affirmation for the year ahead?

⬇️ Share in the comments so we can hype each other up! 🙌

01/01/2025

A new year means a fresh start to dream bigger and reach those goals! Mine for 2025 are...

1️⃣ Put more focus on content creating so I can reach & teach more women-owned businesses. This year, I want to prioritize creating educational, inspirational, and actionable content that helps womenpreneurs feel empowered in their marketing strategies. From social media tips to business growth hacks, I’m excited to share more of what I know and make a meaningful impact in their journeys.

2️⃣ Do less consuming and more connecting. Instead of scrolling endlessly, I want to focus on building genuine relationships with my audience and other entrepreneurs. This means engaging in meaningful conversations, collaborating with like-minded individuals, and creating a community where we can all grow together.

3️⃣ Start a social media group coaching program, because I want to help women effectively market their businesses without spending all day online. I know how overwhelming it can feel to juggle social media and everything else in a business, so I’m crafting a program that simplifies the process, saves time, and delivers results. I can’t wait to bring this vision to life and support more women in achieving their marketing goals.

I know it won’t be easy, but I am ready for the challenge. And I hope you'll stick around to see the results!

What bold goals, risks, or growth is on your 2025 vision board? Share in the comments!

12/31/2024

Goodbye 2024, Hello 2025 ✨

This year I’m manifesting more laughs, more life and more memories with the people I love 💕

12/20/2024

In my authenticity era ✨

12/16/2024

Now this is a trend that I can get behind 👏

PSA: Accomplishments come in all shapes and sizes, but no matter what, they should be celebrated.

11/18/2024

You might have heard of this new thing called Bluesky, but what is it?

In basic terms, it is Twitter/X's cool, decentralized cousin.

Bluesky is a decentralized social media platform created to give users more control over their data, algorithms, and online experience.

But who should download it?

1️⃣ Content creators & social media managers
2️⃣ Tech enthusiasts & app developers
3️⃣ Cannabis businesses & advocates
4️⃣ Political advocacy & activist groups
5️⃣ Independent news & media outlets

Here’s how it’s rewriting the rules:

✨ Decentralized Infrastructure: Bluesky runs on the AT Protocol (fancy name, big deal). This means you can move your profile, followers, and data between apps. Think of it as packing up your Instagram life and taking it to a new home—effortlessly.

✨ Algorithmic Freedom: Bluesky lets you choose or customize your feed algorithm. Want posts in chronological order? Done. Prefer a curated vibe? You got it. No more fighting with your platform for the feed YOU want.

✨ User-Centric Approach: It’s your data, your identity, your rules. Bluesky ditches the “walled garden” model (ahem, Meta) and lets you own your online presence.

✨ Open Development: Developers, this one’s for you. Bluesky encourages innovation with an open-source framework, so you can build apps, tools, and features that work with the platform, not against it.

Are you joining the movement? Let me know in the comments below! And if so, don’t forget to follow me: .bsky.social 💻

11/15/2024

Numbers that actually matter for your business: Engagement Rate, Impressions, and Conversion Rate!

It’s easy to get caught up in the likes and hearts, but these three metrics give you the REAL answers on how your content is performing and connecting with your audience.

➡️ Engagement Rate: Are people liking, commenting, and DMing you? This shows your audience is vibing with what you’re putting out there 👍
➡️ Impressions: How many eyeballs are on your content? This tells you if your posts are reaching your audience 👀
➡️ Conversion Rate: Did those viewers turn into customers? This is where the real magic happens and can tell you A LOT about what is working for your overall sales funnel 🪄

Need help improving these numbers? Check out our latest blog post "3 Social Media Metrics That Matter More Than Likes" at thewinfieldcreative.com/blog

11/06/2024

Turn the phone off and take the mental health day.

11/04/2024

What's the ONE thing you can do today to increase your account’s engagement this week?

Find out 👉 https://www.thewinfieldcreative.com/instagrow

11/01/2024

Is your small business prepared for the upcoming holiday season? Let me know below how you plan to rise above the newsfeed noise this holiday season through your social media strategy! 👇

Comment VIBES to stay up to date on what audios are trending this holiday season and beyond 🎵

10/31/2024

Instagram is loud, and with only 1-3 seconds to make an impact, your first line needs to SLAP. 😧

Here are 4 types of hooks (with examples) that you can use the next time you are filming a reel or writing a caption:

1. Curiosity-Inducing: These play on our natural desire to seek out information we don’t know yet. Curiosity hooks work because they’re open-ended, and your audience won’t feel satisfied until they get the answer.

Example:
✨ The common thread among my most successful clients? Find out here.
✨ My VIP clients are all doing this...
✨ My most successful clients all have THIS in common...

2. Storytelling: Stories connect us emotionally and offer a narrative we can relate to. By sharing relatable experiences, you’re not just a brand or a business— you’re someone they can trust.

Example:
✨ Here is how I went from [start of journey] to [where you are now]
✨ This is the story of how I became a [profession]

3. Actionable Advice: When you offer immediate value, your audience will stick around to see what they can learn and implement. With actionable hooks, you’re positioning your content as a go-to resource, making your audience see you as a solution provider and boost your credibility.

Example:
✨ Don’t let [pain point] hold you back any longer—try this method instead
✨ When I am feeling like I can’t [pain point], I always go back to basics of [method or process]
✨ 5 simple steps to achieving [your client’s desired result]

4. Shock Factor: These capture attention by surprising or even challenging your audience’s expectations. Shock factor hooks work well because they disrupt the status quo. When used strategically, they encourage readers to question their current tactics and stick around for answers.

Examples:
✨ How to live [emotional result you deliver to client] without feeling [pain point for client]
✨ Fun fact: You don’t have to feel [pain point for client]
✨ Unpopular opinion: [your unique perspective on a common painpoint]

Save this post for the next time you need a compelling hook and don't forget to share it with a friend!

10/30/2024

I am OBSESSED with this haunted house trend 🦇🎃

Brought to you by 9-year old Brittany who thought it was super cool to dress like a mime so she didn’t have to talk to anyone at the all-school parade 😂

10/28/2024

Hey there 👋 We have a ton of new followers on the roster so I thought I would reintroduce myself!

I'm Brittany and I help womenpreneurs increase brand awareness, conversions and sales through intentional social media strategies.

But I am so much more than what I do! I also love travelling worldwide, listening and singing to music, spending time with my cat watching and swimming in Lake Champlain.

All of these things (and more) are what inspire me in my approach to content creation. And that's why I believe that it is more about why you do what you do and how you do it, rather than just focusing on what you do.

Welcome to The Winfield Creative. I am glad you found us! 🌈

10/16/2024

Do YOU know how to use hashtags properly? Take this short quiz to find out!

Want to know if you got the answers right? Listen to Marketing Mixtape Episode 13: Hashtags Don't Work The Way You Think They Do!

Comment "MM13" to get the link to this episode dropped right to your inbox 📥

Address

Burlington, VT
05401

Website

http://thewinfieldcreative.com/

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Videos

The Ins & Outs of Social Media in 2025 (Part II) . . . #socialmediamarketing #socialmediastrategy #vtwomenpreneurs #vermontmarketing

Ins & Outs for Social Media in 2025: Part One ☝️ . . . #socialmediastrategy #socialmediamarketing #vtwomenpreneurs

Here are 5 ways to have a 2025 social media ✨ glow up ✨ 💾 Save this post and let me know which one you’ll be focusing on in Q1 👇 . . . #2025marketing #socialmediamanager #womenownedbusiness #socialmediamarketing #socialmediastrategy

My 2025 social media trend predictions 🔮✨ Do you agree with them? . . . #2025predictions #socialmediamarketing #womenownedbusiness

4/5 ain’t bad imo 🤷‍♀️ What are you hoping to see more or less of on social media in 2025? . . . #2025predictions #socialmediamarketing

ICYMI Instagram crashed yesterday 🚨 Here is your crash course on what to do in case it happens again. . . . #instagramcrash #instagramisdown #instagramglitch #businessmarketing #socialmediamarketing

New feature alert: Trial Reels Pt. 4 🚨 As a social media manager, I see both sides 👀 . . . #instagramupdate #socialmediamanager #womenownedbusiness

New feature alert: Trial Reels Pt. 3 🚨 As a social media manager, I see both sides 👀 . . . #instagramupdate #socialmediamanager #womenownedbusiness

New feature alert: Trial Reels Pt. 2 🚨 As a social media manager, I see both sides 👀 . . . #instagramupdate #socialmediamanager #womenownedbusiness

New feature alert: Trial Reels Pt. 1 🚨 As a social media manager, I see both sides 👀 . . . #instagramupdate #socialmediamanager #womenownedbusiness

It’s called “research” okay . . . #trendingaudio #naughtyornice #socialmediamanagerlife #socialmediamarketing