Dialect, Inc

Dialect, Inc We’re a TRULY integrated creative marketing agency specializing in gaming and tech audiences. We’re the fastest growing agency in the integrated space.
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Offering strategic agility that supports your business now and in 10 years time. Whilst delivering meaningful creative that works every step of the way. With services integrating seamlessly across Research & Insights, Strategy, Production, Media and Creative, we specialize in creating and placing engaging campaign content that connects brands with technology and gaming audiences. We have offices i

n San Francisco, Los Angeles, London and Bath, fusing together the tech innovation of the US west coast and the originality of British creative and production.

An intense HR ‘meeting’. The Olympics just happened to be on.
08/05/2024

An intense HR ‘meeting’. The Olympics just happened to be on.

The obligatory wrap photos. Good work team Dialect!
07/31/2024

The obligatory wrap photos. Good work team Dialect!

Team Dialect blowing off steam at Top Golf after a long week’s shoot.
07/25/2024

Team Dialect blowing off steam at Top Golf after a long week’s shoot.

That’s shoot day five over and it’s a wrap! 17 seconds later…
07/24/2024

That’s shoot day five over and it’s a wrap! 17 seconds later…

For Dialect’s Producers, one phone just isn’t enough.
07/23/2024

For Dialect’s Producers, one phone just isn’t enough.

Loving your new specs Chesh!
05/24/2024

Loving your new specs Chesh!

04/29/2024
🎉We are very excited to announce our  new Senior Commercial Manager - Tom Morgan!Tom sees 20+ hours of gaming a week as ...
11/09/2023

🎉We are very excited to announce our new Senior Commercial Manager - Tom Morgan!

Tom sees 20+ hours of gaming a week as a slow one 🎮🕒, and when he’s not gaming he enjoys soaking up any medieval, sci-fi, or animation content he can find.

But Tom isn't just a gamer, he's a pro at driving growth and building connections. With 8 years of business development under his belt and 2 years in the gaming industry, he's all set to help us conquer new horizons, expand our sales, and cement our presence in the gaming world.

Most importantly, and very respectably, Tom’s favourite game is…Minecraft!

Get ready to level up with Tom as he partners with new clients and takes our company to the next level. Exciting times ahead! 📈🎯

EGX is kicking off tomorrow, celebrating all things gaming!🎮 Dialect's very own Nick Rushton Hayes will be in attendance...
10/11/2023

EGX is kicking off tomorrow, celebrating all things gaming!🎮 Dialect's very own Nick Rushton Hayes will be in attendance. We can’t wait to see what EGX has in store for us! 🎉 What are you most excited for? 🤔

🌟 Exciting News Alert! 🌟We are absolutely thrilled to announce that Dialect's Research and Strategy Team has secured a w...
10/06/2023

🌟 Exciting News Alert! 🌟

We are absolutely thrilled to announce that Dialect's Research and Strategy Team has secured a well-deserved spot on the shortlist for the MRG Best In-house Research Team! 🏆🔍

Just two years ago, our Head of Research and Insights, Victoria Ulph, began the journey to build this exceptional team from the ground up. She joined forces with our brilliant Audience Research Director, Laura Weston, and seamlessly integrated with the team's strategists, led by the incredible Haifa Barbari. Together, they've created nothing short of a truly spectacular Research and Strategy Team! 🌠🙌

Their unwavering commitment to pioneering foresight, ingenious problem-solving, and data-driven decision-making has brought a wealth of insights and innovation to our company. We couldn't be more delighted that this phenomenal team is finally receiving the recognition they so richly deserve. 🎉💡

Congratulations to all! 🥳👏

We kicked off the year with tremendous momentum, and our journey has been marked by remarkable collaborations with renow...
10/04/2023

We kicked off the year with tremendous momentum, and our journey has been marked by remarkable collaborations with renowned brands. Today, Dialect is thrilled to announce our partnership with our newest client, Skydance Interactive, makers of the best-selling The Walking Dead: Saints & Sinners VR games.

As always, it's the dedication and talent of our exceptional team, including our invaluable Dialect staff and freelancers, that define who we are and drive the success of our incredible agency. Your unwavering commitment continues to shape our path forward!

Earlier in the year our Head of Research and Insights Victoria Ulph attended the Market Research Society (MRS) Consumer ...
10/03/2023

Earlier in the year our Head of Research and Insights Victoria Ulph attended the Market Research Society (MRS) Consumer Qual Conference. Months on, we asked Vic about her current thoughts on looking beyond traditional data boundaries. Here’s what she had to say…

In today's fast-paced world, it's essential for us as researchers to expand our horizons and delve deep into the vast data sources available. While traditional methods like focus groups and surveys have their undeniable merits, it's vital that we tap into unconventional data streams to garner richer insights.

We're called to be more agile and responsive to our client's requirements. The balance between preserving research integrity and deriving data-driven actionable insights is a delicate dance, but it's one we must master for effective outcomes.
Most importantly, let's never forget the dynamic nature of our world. Consumer behaviours, perceptions, and mindsets are in a constant state of flux. To stay ahead of the curve, we need to adopt an "always-on" approach, adapting and evolving with the changing tides.
Let's pledge to keep pushing, keep exploring, and stay hungry for deeper knowledge!

Get in touch with Dialect to find out how our insight driven model can help you stay ahead of the curve

We’ve had an exciting few months here at Dialect, watching both our business and our team grow! 🌱 We would like to intro...
09/26/2023

We’ve had an exciting few months here at Dialect, watching both our business and our team grow! 🌱 We would like to introduce you to our newest starters who have joined the company: Carlos Fermín Betancourt our new Influencer Manager, Albert Ferrer Piza our Video Editor, Dean Anderson our Commercial Director in Sales and Marketing, Freya Tomlinson our Account Manager in Client Services, and Emily Richards our Agency Assistant. We are so pleased to have so many new talented individuals on board at Dialect. Our team is the heart of the company, and together we’re gearing up for even more exciting adventures ahead! 🚀 ❤️

🚨 NEW BLOG ALERT! 🚨🎮 Unveiling Dialect at Gamescom 2023: Dive into our team's perspectives on the event's standout featu...
09/01/2023

🚨 NEW BLOG ALERT! 🚨

🎮 Unveiling Dialect at Gamescom 2023: Dive into our team's perspectives on the event's standout features!

🕹️ From our favourite game reveals to the best booths, we've got you covered.

Do you agree with our top picks? Get ready to see Gamescom from our perspective! 🚀

Gamescom had a point to prove this year. While E3 bows out indefinitely in 2023, having once been the single biggest date on the games industry’s calendar, the Cologne conference was as bustling as ever. It’s making a compelling case that yes, gathering en masse in the physical world to celebrat...

👀 1 DAY TO GO. WE REPEAT, 1 DAY TO GO UNTIL GAMESCOM 2023!!!⏳Time is ticking! Ensure you set up a meeting with our amazi...
08/22/2023

👀 1 DAY TO GO. WE REPEAT, 1 DAY TO GO UNTIL GAMESCOM 2023!!!

⏳Time is ticking! Ensure you set up a meeting with our amazing team Dean Anderson, Patrick Pellow, Samuel Darragh, Nick Rushton Hayes, and Robin Horler! Don’t forget to reach out to our team via LinkedIn. We can’t wait to meet you all there! 😁

🕖Only 3 days to go until Gamescom 2023!🚨Don’t forget to set up a meeting with our amazing team Dean Anderson, Patrick Pe...
08/20/2023

🕖Only 3 days to go until Gamescom 2023!

🚨Don’t forget to set up a meeting with our amazing team Dean Anderson, Patrick Pellow, Samuel Darragh, Nick Rushton Hayes, and Robin Horler! Reach out to our team on Linkedin to chat. We can’t wait to meet everyone there! 😁

🚨NEW BLOG ALERT!! 📢What do you think about Apple’s new Vision Pro? 🤔Is this the future of VR or just beautifully enginee...
08/18/2023

🚨NEW BLOG ALERT!! 📢

What do you think about Apple’s new Vision Pro? 🤔Is this the future of VR or just beautifully engineered and VERY expensive goggles? 🤷

In this week’s blog our Group Creative Director Sean Atkins dives into his takes on Apple's new $3500 VR headset. 👀 Are you ready? Click the link below: 👇

https://www.dialectinc.com/news/what-apples-vision-pro-means-for-the-future-of-vr

📌Save the date! Just 6 days to go until Gamescom 2023!Don’t forget to set up a meeting with our amazing team Dean Anders...
08/17/2023

📌Save the date! Just 6 days to go until Gamescom 2023!

Don’t forget to set up a meeting with our amazing team Dean Anderson, Patrick Pellow, Samuel Darragh, Nick Rushton Hayes, and Robin Horler! You can chat with the team directly via their Linkedin. We can’t wait to meet everyone there! 😁

❗️There's just a week to go until Gamescom 2023!✅ That’s right! In just 7 DAYS you can meet with our amazing team Dean A...
08/16/2023

❗️There's just a week to go until Gamescom 2023!

✅ That’s right! In just 7 DAYS you can meet with our amazing team Dean Anderson, Patrick Pellow, Samuel Darragh, Nick Rushton Hayes, and Robin Horler! So, don’t forget to reach out to our team via Linkedin to book some time with them! We can't wait to meet all of you there 😁

⏱ The countdown is on, 9 days to go until Gamescom 2023!💥 There is still time to set up a meeting with our amazing team ...
08/14/2023

⏱ The countdown is on, 9 days to go until Gamescom 2023!

💥 There is still time to set up a meeting with our amazing team - Dean Anderson, Patrick Pellow, Samuel Darragh, Nick Rushton Hayes, and Robin Horler. Reach out with them directly via their Linkedin pages and let’s chat. We can't wait to see you there. 😁

🚀 🎮 Calling all gamers! The second half of 2023 is set to reveal countless gaming adventures! ✨We’ve done all the diggin...
08/01/2023

🚀 🎮 Calling all gamers! The second half of 2023 is set to reveal countless gaming adventures! ✨

We’ve done all the digging for you and curated a list of our most anticipated titles due to launch later this year. From epic tales to magical realms, these games will blow your mind! 🤯 💥

Dive into our latest blog as we reveal the five games we are most excited about:

https://www.dialectinc.com/news/2023-a-year-for-epic-adventures

Gamers, the second half of 2023 is shaping up to be packed with epic tales, cosmic scale and bloody violence from the depths of space to gothic landscapes and magical realms. We'll be exploring five games that promise to blow our collective minds…

📣 Our team is GAME ON for gamescom 2023!🎮 With Gamescom just a month away, our team is getting ready for one of the most...
07/24/2023

📣 Our team is GAME ON for gamescom 2023!

🎮 With Gamescom just a month away, our team is getting ready for one of the most anticipated gaming events of the year.

Are you going to be there too? Let's level up our network! 📈 Whether you want to discuss collaborations, explore partnerships, or simply geek out about gaming, let's set up a meeting.

Reach out directly to the team on Linkedin and let's chat:

https://www.linkedin.com/feed/update/urn:li:activity:7089234544108658688

🔥 We can't wait to see you in there!

🔥 Exciting news!🎉 Victoria Ulph, our brilliant Head of Research and Insight, is taking the stage at the Market Research ...
07/05/2023

🔥 Exciting news!

🎉 Victoria Ulph, our brilliant Head of Research and Insight, is taking the stage at the Market Research Society (MRS) Consumer Qual Conference tomorrow - Thursday 6th July!

🎤 Don't miss her captivating talk packed with groundbreaking insights and trends, including how Dialect is pushing beyond traditional data boundaries by merging qual depth with competitor media data.

🚀 Get ready to be inspired and learn how Vic and the Dialect team are leading the way for for making better data driven decisions.

Book your spot here: https://lnkd.in/eJkPe59E

📣 We are thrilled to announce that Dialect’s very own Head of People and Culture, Ingrid Maher Roberts will be speaking ...
06/30/2023

📣 We are thrilled to announce that Dialect’s very own Head of People and Culture, Ingrid Maher Roberts will be speaking at the Advancing Gender Fairness in the Digital Age workshop, as part of Bath Digital Festival on the 13th July.

Ingrid is an expert in HR policies and creating gender fair workspaces. Don't miss her insightful presentation on easy-to-implement actions that can foster a more inclusive workplace, and how to use technology to elevate support for employees.

If you're passionate about promoting gender equality, this is a must-attend event! Gain practical knowledge, engage in meaningful discussions, and discover strategies to transform your workplace culture.

⬇ Click the link below to secure your tickets ⬇
https://www.eventbrite.com/e/advancing-gender-fairness-in-the-digital-age-tickets-643036849527

Exciting New Blog Alert! 🚀Calling all gamers, marketers, and future AI overlords! Prepare to enhance your marketing game...
06/29/2023

Exciting New Blog Alert! 🚀

Calling all gamers, marketers, and future AI overlords! Prepare to enhance your marketing game with out latest blog piece: AI Power-up - The Gaming Marketers' Sidekick.

As AI evolves at an exponential pace, questions arise regarding the relevance of human input and the challenges we’re facing. Will AI become the ‘final boss’ that renders us obsolete, clutching our outdated strategies like a rusty sword? Or will we AI become our trusty sidekick, as we embrace its tools to augment our capabilities rather than replacing them?

Let’s navigate the exciting world of AI in gaming marketing together!

Delve into what we think and join the discussion by reading the full article here: https://www.dialectinc.com/news/ai-power-up

Hello, gamers, marketers and future AI overlords! Today, we embark on a quest to explore the potential risks of AI overshadowing human marketers in the future of marketing for gamers…

Dialect are excited to announce that we are taking part in the Bath Digital Festival this year and will be hosting a wor...
06/23/2023

Dialect are excited to announce that we are taking part in the Bath Digital Festival this year and will be hosting a workshop about advancing gender fairness in the digital world!

Join us as we bring together thought leaders, industry experts, and advocates for an interactive and enlightening experience. Through engaging discussions, presentations, and networking opportunities, we'll explore strategies, challenges, and innovative solutions to promote gender fairness in the digital landscape.

Don't miss out on this opportunity to take part in the workshop and follow the link below to secure your spot!

https://www.eventbrite.com/e/advancing-gender-fairness-in-the-digital-age-tickets-643036849527

🔮 Unveiling the Future of VR: Our Predictions for 2023! 🔮🌐Delve into the future of VR as we unveil our bold predictions ...
06/06/2023

🔮 Unveiling the Future of VR: Our Predictions for 2023! 🔮

🌐Delve into the future of VR as we unveil our bold predictions for the next 12 months! From exciting changes in VR training and gaming to transformative social experiences and industry expansion, 2023 is set to redefine the possibilities of immersive technology.

Click the link below to read our feature piece and discover our predictions in full! ⬇️
https://www.dialectinc.com/news/5-vr-trends-to-look-out-for

As we look forward into 2023, we can't help but get hyped about all the awesome things happening in the world of VR. From mind-blowing gaming experiences to innovative corporate training tools, there's so much to be excited about in the coming 12 months.

How do you stay ahead of the web3 and metaverse game?Download our bespoke kickstarter here: ➡️ https://lnkd.in/efhSheMb ...
05/17/2023

How do you stay ahead of the web3 and metaverse game?

Download our bespoke kickstarter here: ➡️ https://lnkd.in/efhSheMb ⬅️

☝ At Dialect we help brands to navigate the uncertainty of the wave of digital transformation, and map out their strategic blueprint for success in the metaverse and web3, and beyond.

🚀 With Haifa Barbari EVP of Strategy & Innovation, and resident futurist at the helm of Dialect, applying her strategic mastermind, we help clients future-proof their business and scenario plan for building their brands in new digital worlds.

✊ For pioneering change in the metaverse and web3 sphere, Haifa won Innovation Marketer of the Year with the WOMEN IN MARKETING COMMUNITY INTEREST COMPANY Awards, and qualified as a futurist with a professional certification in Foresight, from the University of Houston’s Technology Center.

💭 Haifa Barbari is also a regular contributor for the Evening Standard Magazine, imparting her insights on all things metaverse and web3, demystifying future tech for consumers. Discover more in one of Haifa’s blogs here about 5 must knows that brands need to prepare for web3 ➡️ https://lnkd.in/eBYjuC-2 ⬅️

We've spent the last few years shaping ourselves into an integrated agency, led by strategy, powered by insight. It's be...
05/09/2023

We've spent the last few years shaping ourselves into an integrated agency, led by strategy, powered by insight. It's been a journey and we're by no means finished. But, we have had such a powerful start to the year we know we're on the right track. 👊

Our latest roster of brands joining us through 2023 include Overwolf, nWay and Aleo!

These brands value our expertise in truly understanding the worlds tech and gaming audiences and our ability to deliver against their appetite for the new, the next, the future. But what have we learnt along the way? It's our people that shape who we are and what we do. 💪

We're lucky enough to have some of the best talent here at Dialect and so this post is dedicated to our staff - 🔥 thank you for being you! 🔥

There has been a growing trend over the last few years of B2B marketers adopting B2C marketing tactics. The line between...
05/02/2023

There has been a growing trend over the last few years of B2B marketers adopting B2C marketing tactics. The line between both sectors is becoming increasingly blurred.

At Dialect, Inc. we're lucky enough to work across both sectors with clients such as Extreme Networks and ASUS and we can see how bridging the divide and employing B2C tactics can have a long and meaningful impact on customer perceptions.

Interested in hearing more? Read our b2b trend predictions for 2023 here 👉

https://www.dialectinc.com/news/otrqi125vdlcyd1vneztlo6qeavo4h

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533 Airport Boulevard , Suite 400
Burlingame, CA
94010

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About us

Hi, we’re Dialect,

We're are a full-service agency for games and technology audiences.

We specialise in the art and science of engagement — combining fantastic creative content with data-backed targeting and real-time analytics. It’s this expert approach that informs our multi-channel, cutting-edge campaigns. If you’re looking for market-leading results, you’re in the right place.

Dialect are audience first. It’s our starting point across everything we do.


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