Excited to attend the 2022 SWaMfest in Richmond, Virginia!
#VeteranOwned
Digital Leadership Webinar
Join us Thursday, February 17th at 12:00 PM ET for a free on how organizational leaders can leverage social media to connect with their employees and community.
The "Digital Leadership: 21st Century Strategies for Influencing Your Community" webinar will discuss:
- Why digital leadership skills matter to modern organizations
- Top five characteristics of an effective digital leader
- Social media's important role in digital leadership development
- How organizations can cultivate a culture of digital engagement and leadership
- Digital leadership trends that are changing the modern workplace
While the webinar is free, pre-registration is required to reserve your seat. Please register online at: https://www.eventbrite.com/e/243220889227
ICYMI, here's the “Don’t Panic; Pivot!” webinar recording on leadership and social media strategies during times of crisis.
We have several follow-up webinars on our events calendar. If you’d like to receive invites to these, subscribe to our newsletter 📩: www.becker-digital.com/newsletter #veteranowned
Virtual Coffee Connect: How to Connect During Uncertain Times
Join us for Becker Digital's Virtual Coffee Connect! ☕ Today we're discussing how organizations can pivot unexpected cancellations towards enhanced digital strategy.
We'll be covering this topic in much more detail during our "Don't Panic; Pivot!" webinar on April 7th. You can register for the free webinar online: https://becker-digital.com/webinars/ .
Social Media Doesn't Have to Be Stressful
Social media doesn’t have to be stressful.
Becker Digital’s team of experienced marketing and PR professionals can help your organization unlock the power of social impact. With Becker Digital on your team, you can bypass all the comment drama, engagement analysis, inspiration holes, tech issues that can accompany social media management and just focus on being the inspiring mission-driven organizational leader than you are.
Here are a few socially-savvy service options we offer:
- Customized social media strategies for organizations
- Project-based marketing and public relations consulting services
- Content creation and campaign development for social media
- 24/7 Management of your organization's social media channels
If social media has you stressed, contact Becker Digital at (850) 739-1892 or [email protected] to chat about social media service options that fit your organization and its mission. #veteranowned
Happy Holidays!
Becker Digital's office will close on December 23, 2019, and resume normal business hours on January 2, 2020. #HappyHolidays and a Happy New Year!
Marketing to Generation Z - Webinar
There are new kids on the block - Generation Z!
Born between 1997 and 2012, Generation Z has little to no memory of a world without a steady stream of sales-focused promotions, and are incredibly skilled at tuning all-things advertising out.
Generation Z consumers are distinct from their Millennial, Gen X, and Baby Boomers predecessors in how they interact with organizations and develop brand relationships Recognizing the generational differences that exist among today’s consumers can help organizations improve their digital initiatives.
Organizational leaders are invited to join Becker Digital in this month’s webinar, Marketing to Generation Z, to discuss how Generation Z is impacting our future.
Topics covered in this Webinar:
- Meet Generation Z
- Millennials vs. Generation Z
- Generation Z Marketing Tips
- Embracing the Gen Z Future
Learn more about marketing to Gen Z at www.becker-digital.com .
Webinar: Marketing to Generation Z
Marketing to Generation Z can be tricky, as they are virtually immune to traditional ads. #GenZ Learn how organizations can connect with Gen Zers in this month’s marketing webinar: https://becker-digital.com/webinars/ .
Influencer Marketing in the Digital Age
Did you miss this month's webinar? Here's a recording - enjoy!
Influencer marketing has taken the digital world by storm. Bloggers, Instagram stars, and YouTube personalities have turned their online platforms into market-ready channels that connect brands with social media users. Influencer marketing is projected to be a $10 billion market in 2019.
As traditional media consumption declines, and the use of online ad blockers increases, marketing professionals need innovative and cost-effective mediums to connect with consumers. Recent reports revealed that consumers, especially those identified as Millennials and Generation Z, have become virtually immune to all types of traditional ad placement, from outdoor billboards to prime time commercials.
By delivering brand information through a trusted third party (aka influencers), organizations can reach commercially-numb consumers in a more authentic and less spammy manner. Skilled influencers will do more than just relay campaign information to their followers; they will generate an online buzz that has the potential to build a loyal fan base developed through trust-based strategies instead of intrusive broadcasting tactics.
Topics covered in this webinar:
- Influencer Marketing 101
- How Influencer Marketing Differs from Other Marketing Strategies
- Influencer Marketing’s Challenges and Opportunities
- What Influencer Marketing Can Do For Your Organization
- Managing Influencer-Brand Relationships
- The Future of Influencer Marketing
Learn what influencer marketing can do for your organization in this educational marketing webinar by Becker Digital! Learn more at: www.becker-digital.com .