OpusMedia

OpusMedia lead generation through online paid media.

Oh Tiktok.Allow me to introduce the platform, Tiktok. Noone takes themselves seriously here - from go hard Tiktokers to ...
07/24/2022

Oh Tiktok.

Allow me to introduce the platform, Tiktok.

Noone takes themselves seriously here - from go hard Tiktokers to influencers and brands.

So if you’re looking to grow your business and boost your business account you’ll require more than just catchy songs, clever filters, and an insatiable appetite to dance. You need TikTok marketing know-how—and we’re here to help you find it.

This thread to TikTok will answer your burning questions: As to why you should run ads on the platform.

What is Tiktok, and why should you care?

It’s OK—we won’t make you ask. TikTok is an up-and-coming social media platform that launched (in its present form) in 2018. We say up-and-coming because the platform is in its relative infancy compared to Instagram, Facebook, and Twitter, who’ve all been around for well over a decade now.

TikTok lets users create, share, and watch short videos. Unlike other platforms, it’s a video-only app.

Have you used Instagram Reels yet? If so, the platform functions very similarly to that—just as Instagram Stories closely resembles Snapchat’s entire platform.

So, why should an entrepreneur like you spend their time and energy on TikTok? Good question. It turns out there are a ton of TikTok marketing opportunities on the platform that could catapult your business growth.

1. Gen Z User Targeting: If your audience is Gen Z, TikTok is the place to be. It’s now even more popular than Instagram among Gen Z users.

2. User Engagement: TikTok has the highest engagement of any social media app, with the average user session almost as high as 11 minutes. Hook TikTok users with your content, and there’s a good chance they’ll stick around to watch more.

3. In-App Shopping: TikTok is a money-driver when it comes to influencing digital spend. 67% of TikTok users said the app inspired them to shop (even if they weren’t planning on it).

4. Brand Connection: 73% of TikTok users feel deeper connections with brands they interact with on the platform. Want to create relationships with your customers? Use TikTok.

07/05/2022

Deciding where to invest your marketing budget isn’t a decision to take lightly as a small business owner.

So in order to make a decision on whether or not the email marketing is right for your business, it’s essential to know the benefits:

In email marketing, you receive the highest ROI (return on investment) compared to any other form of marketing averaging about $36 in return for every dollar spent.

You have 100 percent ownership of your email marketing campaigns

The emails sent are building a stronger customer relationship because we’re reaching them in the most intimate place in their inbox

Best of all, emails are driving more sales than social media marketing

As you can see, email marketing is the workhorse of the marketing world.

Email marketing gives you 100 percent ownership of the campaigns you decide to send, builds a stronger relationship with your customers, extends your customers’ LTV (lifetime value), and finally, the money you invest is in the highest yielding form of marketing.

But because of these reasons and the tension in our economy more and more roofing companies are deciding to try email marketing to grow their revenue.

Now with any form of investment, you don’t want to be the first or the last.

Now is the perfect time to act.

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