SILO Productions

SILO Productions Video Production | Strategy & Consulting A creative production initiative based in the midwest |

07/29/2025

When it comes to fitness products, your video has to do more than just show the equipment, it has to make people feel he results.

Energy and clarity are the keys.

Energy keeps your audience engaged. Viewers should sense the intensity and motivation behind the product, whether it’s through dynamic pacing, upbeat visuals, or powerful motion shots. If the energy matches the lifestyle your product promotes, people connect instantly.

Clarity ensures your message lands. Fitness consumers want to know how it works and why it matters. Clean visuals, intentional framing, and clear messaging cut through the noise so viewers leave with a confident understanding of what your product delivers.

In short: energy captures attention, clarity builds trust. Together, they turn a fitness product video (or any product video for that matter) into one that inspires action.

Client | Resistance In Rotation
Agency | sMaac Digital Marketing, LLC

Directed by Nathan Crowder

Special thanks to Day 1 Studios, CrossFit 9 Degrees, and Hoosier Trainer Gym for use of their facilities in the production of this video.

07/24/2025

"¡Las grandes excursiones necesitan grandes acompañantes!"

We are proud to share this Spanish voice-over and captioned version of our chaperone onboarding video in collaboration with the School Programs Team at The Children's Museum of Indianapolis

Some takeaways we considered when developing a Spanish voice-over and Spanish captioned version for this chaperone onboarding video:

Language Inclusion
Spanish is the second most spoken language in the U.S. By offering this content in Spanish, we’re helping the museum connect with more families, volunteers, and educators who are essential to its mission.

Accessibility for All
Captions benefit everyone, for those who are deaf or hard of hearing, to people watching in noisy environments, to non-native speakers learning english or Spanish.

Expanding Reach = Great Impact

When we create accessible content, we’re not just checking a box, we’re opening doors. This empowers more people to get involved, feel welcome, and support the museum’s programs.

👏 Voice over talent: Karla Crowder

07/22/2025

Many people think video is just for marketing. But some of the highest-impact projects we make are training and instructional videos for internal use.

Here is a chaperone onboarding video we did in collaboration with the awesome School Programs Team The Children's Museum of Indianapolis. It solved a lot of their back and forth with volunteer questions about the whole process and gave the volunteers something to watch rather than read.

Videos like this work so well for a few reasons…

- Consistency | Every volunteer gets exactly the same message, tone, and expectations. No more guess work.

- Efficiency | Onboarding takes minutes instead of hours of email back and forth / phone tags, freeing up staff time and making it easier for volunteers to have a complete resource.

- Retention | visual and story-driven content sticks better than print. Volunteers remember what to do and why it matters.

- Professionalism | polished video communicates that your organization is serious about quality and care. There is clarity in quality (visuals, audio, etc).

Now every volunteer arrives informed, confident, and ready to lead, without needing to flip through a packet or be hand-held by a staff member.

07/15/2025

From longform to scroll-stopping…

We produced a longer video testimonial for Indiana Charter Innovation Center, but on social media, attention spans are shorter, and screen space is vertical.

So we helped them repurpose their content into a 15-second vertical video, optimized for mobil viewing and engagement.

Why this should be a part of your strategy:
Captures attention in the feed immediately
Delivers the core message fast
Designed for silent viewing with on-screen captions
Maximizes ROI on existing content
Boosts reach and shares in reels/stories/shorts

On social media platforms, your story needs to be clear, quick, and mobile-first. This short version drives more clicks, more views, and more results.

Need help turning your longer videos into scroll-stopping content? We got you.

07/14/2025

One Brand Video. Countless Strategic Uses.
We recently had the opportunity to produce a brand video for Indiana Charter Innovation Center, and it served as a powerful reminder:

A well-crafted brand video isn’t just content; it’s a strategic asset. Here’s why it belongs at the center of your digital marketing strategy:

Multi-platform impact | Share it on your website, social channels, sales decks, email newsletter, and paid ads

Content longevity | One video can be repurposed into clips, reels, social cutdowns, stills, and more

Emotional connection | When people see the faces and hear the voice behind a brand, they trust it

Increased engagement | Video keeps audiences on your page longer and communicates your message faster.

In a world full of noise, a strong brand video helps you stand out and stick. It builds familiarity. It drives clarity. It earns attention and trust.

07/11/2025

Real stories build real impact.

When someone shares their experience on video, it’s more than a testimonial – it’s a moment of truth your audience can see and feel.

Why do testimonial videos matter so much?

They show authenticity. No script can replace the emotion in someone’s eyes when they describe how your organization changed their life or solved their problem.

They build confidence. For nonprofits, donors see their dollars in action. For businesses, clients see proof of results. For products, customers see outcomes that matter.

They inspire action. People connect to people – not logos, taglines, or abstract promises. A heartfelt video testimonial invites viewers into your mission in a way static marketing never can.

If you want your audience to believe in your impact, invest in your services, or support your cause, let your community speak for you on camera.

Ready to start capturing stories that convert? DM us to plan your next video shoot.

07/11/2025

Video testimonials remain one of the most powerful marketing tools for any organization.

Why?

They build trust instantly. Seeing a real person share their genuine experience creates emotional credibility that text alone can’t replicate.

They humanize your mission. For nonprofits: recipient testimonials show why giving matters. For service businesses: client testimonials show how you solve real problems. For products: customer testimonials prove the impact of what you create.

They connect quickly. Potential donors, clients, or customers decide within seconds if they resonate with your brand. Video lets them see the people behind the work and feel the heart behind your message.

If your organization isn’t leveraging authentic, professionally captured testimonial videos yet, now is the time to start. These voices tell your story better than any slogan ever will.

Check out this example we shot as part of a larger campaign with Indiana Charter Innovation Center and DM us if you or your company wants to explore this powerful strategy.

02/27/2025

SILO Productions continues to provide video production solutions for clients across all industries. We are always looking for great stories to tell and people to work with. Check out our newest video showcase and reach out with your next video idea!

Onsite Video Capture | Director: DoP: Lighting/Assist: BTS of some of the set ups we had throughout the biggest and ...
05/08/2024

Onsite Video Capture |

Director:
DoP:
Lighting/Assist:

BTS of some of the set ups we had throughout the biggest and best children’s museum. Big thanks to the cast and crew for accomplishing the ambitious shot list spanning all 5 floors of fun!

The Shot ➡️ The Set Up | Recently we photographed products in studio | Check out some finished frames as well as the s...
04/23/2024

The Shot ➡️ The Set Up | Recently we photographed products in studio | Check out some finished frames as well as the strobe set up for this.

From location set ups to studio builds spanning from Chicago to New Orleans, SILO has been providing production services...
04/10/2024

From location set ups to studio builds spanning from Chicago to New Orleans, SILO has been providing production services that strengthen companies’ and agencies’ ability to make their ideas a digital reality. From freelance to full concept, we are here with the gear, ready to partner with you for any and all video marketing projects. DM us with your next video idea! In the meantime, check out these frames from some of our most recent client sets!

Location Video Capture | Brownsburg, INDirector: DP: Key Grip: Additional G&E: Craft Services: Talent and Locations pr...
12/20/2023

Location Video Capture | Brownsburg, IN

Director:
DP:
Key Grip:
Additional G&E:
Craft Services:
Talent and Locations provided by
Agency:
Company:

BTS of video captured for promo videos and ad campaigns for the up coming fitness product, CUBB.

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750 Patrick Place, STE B
Brownsburg, IN
46112

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