SILO Productions

SILO Productions Video Production | Strategy & Consulting A creative production initiative based in the midwest |

07/29/2025

When it comes to fitness products, your video has to do more than just show the equipment, it has to make people feel he results.

Energy and clarity are the keys.

Energy keeps your audience engaged. Viewers should sense the intensity and motivation behind the product, whether it’s through dynamic pacing, upbeat visuals, or powerful motion shots. If the energy matches the lifestyle your product promotes, people connect instantly.

Clarity ensures your message lands. Fitness consumers want to know how it works and why it matters. Clean visuals, intentional framing, and clear messaging cut through the noise so viewers leave with a confident understanding of what your product delivers.

In short: energy captures attention, clarity builds trust. Together, they turn a fitness product video (or any product video for that matter) into one that inspires action.

Client | Resistance In Rotation
Agency | sMaac Digital Marketing, LLC

Directed by Nathan Crowder

Special thanks to Day 1 Studios, CrossFit 9 Degrees, and Hoosier Trainer Gym for use of their facilities in the production of this video.

07/24/2025

"¡Las grandes excursiones necesitan grandes acompañantes!"

We are proud to share this Spanish voice-over and captioned version of our chaperone onboarding video in collaboration with the School Programs Team at The Children's Museum of Indianapolis

Some takeaways we considered when developing a Spanish voice-over and Spanish captioned version for this chaperone onboarding video:

Language Inclusion
Spanish is the second most spoken language in the U.S. By offering this content in Spanish, we’re helping the museum connect with more families, volunteers, and educators who are essential to its mission.

Accessibility for All
Captions benefit everyone, for those who are deaf or hard of hearing, to people watching in noisy environments, to non-native speakers learning english or Spanish.

Expanding Reach = Great Impact

When we create accessible content, we’re not just checking a box, we’re opening doors. This empowers more people to get involved, feel welcome, and support the museum’s programs.

👏 Voice over talent: Karla Crowder

07/22/2025

Many people think video is just for marketing. But some of the highest-impact projects we make are training and instructional videos for internal use.

Here is a chaperone onboarding video we did in collaboration with the awesome School Programs Team The Children's Museum of Indianapolis. It solved a lot of their back and forth with volunteer questions about the whole process and gave the volunteers something to watch rather than read.

Videos like this work so well for a few reasons…

- Consistency | Every volunteer gets exactly the same message, tone, and expectations. No more guess work.

- Efficiency | Onboarding takes minutes instead of hours of email back and forth / phone tags, freeing up staff time and making it easier for volunteers to have a complete resource.

- Retention | visual and story-driven content sticks better than print. Volunteers remember what to do and why it matters.

- Professionalism | polished video communicates that your organization is serious about quality and care. There is clarity in quality (visuals, audio, etc).

Now every volunteer arrives informed, confident, and ready to lead, without needing to flip through a packet or be hand-held by a staff member.

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750 Patrick Place, STE B
Brownsburg, IN
46112

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