Where Content Becomes Knowledge
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Since 1981, readers have trusted Lessiter Media to deliver the latest and most critical information through our magazines, newsletters, websites, email newsletters, books, reports and events. With knowledge being your most important tool, we provide valuable ideas to help you exceed your goals and objectives. A content-driven company, we leverage leading-edge technology to deliver the necessary information everywhere our readers want it: In Print, In Person, Online and On Demand.
Balancing proactive and reactive selling is crucial for success. Proactive selling anticipates needs before they arise, while reactive selling addresses immediate feedback. Discover how to effectively blend both strategies with our latest infographic!
See the whole blog here: https://ow.ly/Jj4q50T3n0V
We kicked off the morning with a bell ringing for Olivia Cox of the digital media team! Frank Lessiter presented the digital media and marketing teams with some fun contest ideas, one of which was the Farrier Dog of the Year. For those unfamiliar, farriers are equine hoof-care professionals and our publication American Farriers Journal has the honor of serving them. Many farriers have their beloved dogs working right alongside them, and this contest was an opportunity to highlight their loyal companions.
Olivia's hard work in pulling the contest, promotions and voting together has been nothing short of an A+ effort. She worked longer hours to ensure every detail was exceptional and that each dog nominee (68 total!) was given a proper spotlight. It's been so popular, in fact, that we are nearing 3,000 unique votes on the contest in just 2 weeks time. Join us in giving Olivia a round of a-paws 👏🐾 (we couldn't resist a good pun!)
Be sure to check out the comments for the bell ringing in action 🛎
Mistakes happen, even in marketing. It’s stressful hitting that “send” button, knowing you’re the last line of defense. But as restauranteur Danny Meyer says, "the road to success is paved with mistakes well-handled."
Whether it’s a typo or a big blunder, how you bounce back matters. Need help recovering from a marketing mishap? Check out our 3 tips in out blog!💡✨
Read here: https://ow.ly/OeRo50SXS7U
The Lessiter Media team gathered for our quarterly ASPIRE meeting to recap Q2 and have department leaders update the company on current and upcoming initiatives for the remainder of the year. On the heels of two highly successful summer events (National Strip-Tillage Conference and Dealership Minds Summit), we had a lot of exciting things to share and are eager to keep the hustle alive!
Even the most successful brands have had marketing efforts miss the mark. Learn from their mistakes! In our latest blog and infographic, we explore 4 notable campaign failures and share key lessons to help you avoid similar challenges.
See the full blog: https://ow.ly/pTON50SX6Uc
When crisis hits, it's not the time to cut back—it's the time to "Hold fast." Many companies, like Taco Bell and Amazon, thrived by staying the course during tough times. Check out our infographic inspired by a Forbes article, showing how resilience can lead to success.
See the full blog here: https://ow.ly/XygZ50SUhUM
Looking to grow your business? Learn how to capture leads more effectively with minimal information. Check out our most recent blog for 3 ways to build new leads to fit your needs.
See the full blog here: https://ow.ly/QOAI50ST87r
Are you a Netflix user? Then you've seen the power of personalized marketing! Netflix's tailored suggestions based on your viewing history keep you engaged and coming back. According to Hubspot, 74% of online consumers get frustrated with irrelevant content. Personalization solves this by creating a user experience that speaks directly to individual interests and needs. Ready to start? Check out our blog for 5 ways to implement personalization in your marketing strategy!
Read here: https://ow.ly/gE9O50SPo3i
Today we brought Luke Weigel to the bell for his outstanding work securing a sponsor for our longstanding newscast On the Record. The Q4 sponsorship was on our hot list for just 10 short days before Luke moved the ball in securing this sponsorship for not just the last quarter of this year, but for the entirety of 2025 as well. This industry-leading video broadcast is in its 10th year of production and continues to deliver episode after episode for our dedicated audience. We're grateful to have the continued support by partners, like the one Luke brought to the table for the next 15 months, so we can keep bringing this valuable resource to the industry. Well done, Luke!
Ready to transform your marketing? Personalization is key! 🎯 Tailoring content and offers to individual preferences boosts customer engagement, satisfaction, and loyalty. Discover how data-driven strategies can turn every interaction into a memorable experience and drive higher conversions. 📈 Dive into our latest blog for real-life examples of successful personalized marketing!
Read here: https://ow.ly/G5xm50SOxPA
Due to a staff promotion, Lessiter Media has a new opening for a Client Services Coordinator! This individual plays an integral role in our print and digital media production, supports our sales crew and delivers best-in-class customer service to our advertisers and sponsors. It's a great position for a highly-organized and customer-focused pro who'll enjoy helping our "salt of the earth" customer base meet its marketing goals. The position description and application form can be found here:
Summary Lessiter Media is seeking a highly motivated and organized Client Services Coordinator to help us perform award winning client services for our clients and sales team. This is a coach/player position where you will provide both departmental and staff leadership as well as managing your own a...
Word of mouth is a successful form of selling because it’s built on trust. But how do you build trust with new customers? Enter “relationship selling.”
Focus on your customer’s needs FIRST and offer your product/service as the perfect solution. This approach can boost your success rate and foster customer loyalty.
Check out our blog for 10 essential techniques to connect with customers beyond price discounts and add-ons.
Read here: https://ow.ly/ykQ850SJwXA
Brand authenticity is all about being genuine and transparent. An authentic brand is one that customers trust, believe in, and feel a genuine connection with. Check out our latest Marketing Minute blog to learn 7 effective ways to establish brand authenticity, build stronger customer relationships, and create a loyal customer base.
Read more: https://ow.ly/llr450SIfWZ
Each month, President Mike Lessiter brings the Lessiter Media Leadership Team and the Managers together for an iron-sharpening session. This working lunch meeting first explained the “Mastermind Principle” and then moved into an insightful session where each member of the management team disclosed his/her “hardest lesson learned” in management for all to learn from, adopt and offer comments. A candid and highly participative discussion ensued, which echoed the Mastermind Principle itself. That is; by drawing upon the collective knowledge and effort of the rest of the team, one can accomplish more in one year that could be accomplished in a lifetime by depending on one’s own efforts.
As marketers, it's easy to get caught up in developing creative campaigns and neglect tracking their effectiveness. Accurate data analysis is key to knowing if promotions are worth repeating. If you want to put some data science behind your marketing promotion, check out our infographic for 3 easy tools to help you analyze the results of your marketing campaigns.
See the full infographic: https://ow.ly/OpgB50SCqFC
By Kayla WaukauMarketing Coordinator, Lessiter [email protected] As marketing professionals, we can get so wrapped up in the fun and excitement of developing creative campaigns like flash sales, holiday offers, and BOGO deals, that sometimes we don’t track and analyze the campaign’s...
Are you optimizing the link in your bio? When used strategically this feature can a powerful tool to boost your social media marketing efforts. By following these best practices, you can create a more efficient pathway for your audience to follow, leading to better engagement and higher conversions
See the full infographic: https://ow.ly/RtB950SClch
We had TWO bell ringings this morning!
Our first bell ringer was Kayla Waukau for her work in solidifying a group of 12 attendees to next month's National Strip-Tillage Conference. Over the course of nearly 5 weeks she worked closely with the Bayer Group, helping to answer questions about the and pitched group rates during their discussion. Kayla received the confirmed list by July 8th, and we're excited to have these attendees joining us in August in Madison, WI!
Our second bell ringing took place for Darren Foster (Joanne Volkert's son, Luke, rang the bell for Indiana-based Foster). Following discussions with the Digital Media and Marketing teams, an idea was pitched that Foster took to market for our Conservation Ag Update sponsorship. This first-ever beta testing program was well received by his client, Martin-Till, and they signed up for this quarter's newscast opportunity following their Q2 sponsorship. Teamwork makes the dreamwork, and Foster's tenacity to see the concept through was a job well!
Great work Kayla and Darren!
When it comes to converting consumers, the secret to more sales is as simple as understanding consumer behavior and learning what your buyer wants from your business. In this blog, we highlight 3 behavioral studies that reveal insights into the minds and motivations of your customers.
Check it out here: https://ow.ly/fLj350SzTVI
Unlock the secret to exceptional customer service!
Discover the 4 common types of customers—Analytical, Amiable, Assertive, and Expressive—and how to tailor your approach for each. Head over to our blog for insights and tips that will boost your customer interactions and sales success!
Read Here: https://ow.ly/FCj050Sy8ep
Did you know that 4 times as many consumers would rather watch a video about a product than read about it? Video can be a powerful tool for influencing purchasing decisions. To help spark your venture into video, we've compiled a list of 10 considerations for using video as a strategy to increase revenue, drive engagement and more effectively connect with your customers.
Read our full blog here:https://ow.ly/hIpj50SvZvo
Check out how AI video marketing tools are transforming content creation! Discover the latest advancements in real-time video generation and personalized experiences in our new blog post. 🎥💡
Read Here: https://ow.ly/psRW50SuG73
Yesterday afternoon, Lessiter Media president Mike Lessiter and executive editor Kim Schmidt hosted a roundtable with our summer interns Landon Swan, Eric Peterson, Owen Lessiter and Matthew Pokorny. At the start of their internship, each was tasked with reading "What the Heck is EOS?" (a required reading for all of our staff). The book details the logic and how-to behind the EOS Worldwide operating system, which Lessiter Media runs by.
Together they discussed how to go about setting personal, departmental and corporate Rocks (in the EOS system, these are goals that can be completed within 90 days), and their experience ahead of them this summer. Each intern was then tasked with coming up with their own S.M.A.R.T. Rock that they'll present to their manager in a week. We're looking forward to seeing what they come up with and helping them achieve their goal!
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Print is far from dead, and our award-winning publications continue to exemplify why. Lessiter Media staff gathered to #RingtheBell today to celebrate the resounding successes of the February issue of Farm Equipment magazine. This special issue featured our inaugural Farm Equipment Dealer Hall of Fame, and is 100 pages of top-notch editorial and industry coverage. The sales effort was a team effort all around (Mike Lessiter, Steve Beyer, Jim Semple, Darren Foster, Logan Fitch, Luke Weigel, Patrick Sharpe and Kim Schmidt) and we are extremely proud of what is truly a commemorative issue. Our team is gearing up for a great week at the National Farm Machinery Show next week, and we will be bringing you updates live from the event and trade show floor. See you in Louisville! #kyNFMS #NFMS #NFMS24
Tennessee/Alabama corn yield champion Eric Reed made the 9-hour drive up for his first National Strip-Tillage Conference! He’s leading a classroom about how to strip-till in less than ideal conditions with limited financials.
Roundtable discussions are underway but there’s still plenty of action in the hallway here at the National Strip-Tillage Conference!
2023 Dealer of the Year representatives Shane Osborne of Hutson Inc. and Mark Bradley of Noble Equipment answer questions during the #DMSummit DOY panel.
Zach Hetterick, a former dealer executive and now a trainer and coach, on developing sales teams and helping them succeed in a high-interest-rate environment. #DMSummit 2023 Day 2.
Randall of Salem Farm Supply discusses sales compensation plans in a dealer panel at #DMSummit 2023.
BJ Knutson, president & COO of Titan Machinery, speaks in the first #DMSummit dealer panel on best practices for pre-selling equipment.
Marion Calmer checks in with a special message from the National No-Tillage Conference!
FARM PROGRESS SHOW: Andy Thompson shows off Yetter’s new Shark Tooth Finger Wheel.
FARM PROGRESS SHOW: 360 Yield Center showcases 360 Rain, a new autonomous irrigation and manure application system.
FARM PROGRESS SHOW: Here’s a look at CLAAS’ new AXION 960 TT.
ON SEED NITROGEN: Mark Reisinger, Pivot Bio VP of Commercial Operations, fills us in on the company’s new products that integrate nitrogen with the seed during planting. #FarmProgressShow
Day one of the Farm Progress Show is underway here in Boone, Iowa!
FARM PROGRESS SHOW: Andy Thompson showing off Yetter’s brand new Shark Tooth Finger Wheel.
FARM PROGRESS SHOW: Andy Unverferth gives us a look at the brand new Brent Avalanche dual-auger grain cart.
To start tapping into the benefits of vicarious touch, here’s two great opportunities we offer to try a point of view perspective. #MarketingMinute Read More: http://ow.ly/NS9a50Kh9a9
“What % of yield is still undetermined at R5?” #NSTC
“How does kernels-per-bushel affect yield?” #NSTC
Of the 3 grain yield functions, which do you have the most control over? A.) plants per acre B.) kernels per plant C.) weight per kernel #NSTC
While Lessiter Media’s official birth certificate says 1981, the company’s real beginning took place 18 years earlier, when Pam and Frank Lessiter exchanged their wedding vows ... and brought together deep, family-founded passions for farming, writing, photography, education and business.
Frank was the son of a fifth-generation Michigan dairy farm father and ag engineer and whose mother, a high school English teacher, influenced his love of storytelling. Pam, a business education graduate, was the daughter of an elementary school teacher and an industrial education professor. Graduates of Michigan State University, Frank and Pam met on the MSU campus, where both were employed in the university’s information services offices.
On March 6, 1981, Frank and Pam hung out their own shingle upon acquiring a magazine, trade show and newsletter (with a staff of 5) from Reiman Publications (now part of Reader’s Digest), where Frank was executive vice president and chief editorial director. With a new company formed at the onset of the worst farm recession ever, their first decade in business brought challenges, yet also forged and annealed a foundation for what would become a very different kind of publishing company. And principles that would serve it as it evolved still several decades later.
Through those lean years and the period of growth that followed, the name “Lessiter” (which at one time depended solely on paid-subscriptions), became synonymous with words like “actionable, meaningful, practical and relevant” for the content it delivered to its highly targeted audiences. Not fluff, not advertorials nor PR-speak, but rather unbiased, independent information that its subscribers and attendees could weigh, and act upon. “Where content becomes knowledge” began to be woven into the fabric of the Lessiter name.
The decades that followed attracted new talent, and brought launches, acquisitions, new events and digital media channels. And yes, a few divestitures, too, as the company focused on the segments in which it could most make a difference. But the content-first approach has never wavered since that day in 1981 and Lessiter Media impacted the lives of hundreds of thousands of subscribers, marketers and employees — as well as their families and ensuing generations.
The small company launched an independent, unbiased conference for farmers when Monsanto was going to control the message to farmers. It unearthed lightning-rod topics that had be addressed when others didn’t want to “rock the boat” —unscrupulous practices affecting equine health, attempts at governmental regulation of farriers, and the brand purity and other “unwritten” tactics taking place in the farm equipment industry. On more than one occasion, the company elected to walk away from business rather than yield editorial independence.
“We’ve refused to compromise on editorial quality as we deliver practical, ‘meat-and-potato’ content in everything we do,” says Lessiter. “This means delivering content that readers need to advance their businesses and lives. This has allowed us to achieve number-one status as the information source in each segment of the Niche Markets we serve — because the needs of the audience are placed first.”
The family company is now in its second generation under Mike Lessiter, who joined the firm in 2003 after 12 years of prior trade publishing experience in Chicago. He became president in 2007 and as a second-generation ag editor, retains his editor/publisher role today. Following the firm’s move into modern and new collaborative-style offices in the spring of 2015, the firm was renamed Lessiter Media to better reflect its evolution beyond only the print channel — and into social media, video, broadcast, webinars, search and mobile access.
“Any company in this business is only as good as the people who make it happen,” says Lessiter. “Our group of over 40 hardworking professionals, and all those who came before whose shoulders they stand on today, have set the bar high. By working together and bringing our best every day, we’ll continue to share solutions in each of the niche segments we serve.”
Still residing in their same Brookfield home they’ve been in since 1972 and just a bike ride away from the new offices, Frank (who continues as chairman and editorial director) and Pam (retired CFO and company director) are also the proud parents of three daughters (Debbie Hansen, Susie Grabow and Kelly Fitch - all professional educators) and 14 grandchildren.
Learn more about Lessiter Media at lessitermedia.com/about/history.
