01/29/2025
At the Roofing Process Conference, I ran an exercise that left the room feeling uneasy. I asked everyone to pull out their phones and hand them to the person next to them. Then I said, “You’ll get it back in 45 minutes.”
The tension was instant. Anxiety kicked in. But here’s the lesson: Building a great business means living with discomfort.
You’re going to face anxiety, challenges, and moments where everything feels out of control. Growth doesn’t happen in your comfort zone. Scaling your business requires risks and pushing through the uncomfortable.
If you’re complacent, you’ll stay stuck. Get comfortable being uncomfortable, that’s how you build greatness.