07/01/2025
Gareth Edwards, speaking to *io9*, shared that *Jurassic World Rebirth* isnât about dinosaursâitâs about the film industry itself. The dinos are just a stand-in for the bloated, mutated state of mainstream cinema, caught between nostalgia and the pressure to constantly "wow" an audience thatâs now streaming short-form chaos on their phones. For those of us thinking about art and tech, this hits close to home.
Hereâs what struck me: Edwards is essentially asking how we regain artistic curiosity in a world thatâs been over-spectacled to death. I'm no stranger to this dilemma. As a digital strategist and artist, Iâve seen project briefs asking for âthe next big thingââbut when I suggest something quiet, something human, itâs often met with silence. That hunger for spectacle is real, and it's exhausting.
> âThey started trying different things to make them more entertaining, they mutated them, they created this stuff that people canât watch or look at.â
Are we just feeding algorithms now, or is there still space to make something that lingers?
Gareth Edwards is no stranger to creating thought-provoking sci-fi, whether he's building his own worlds in Monsters or The Creator or working within established universes like Godzilla and Rogue One . For Edwards, science fiction is never just about spaceships, robots, or dinosaurs. Inst