![Social media algorithms shape the visibility of artistsâ work, as explored in this [FAD Magazine article](https://fadmag...](https://img4.medioq.com/630/621/122164959026306218.jpg)
02/19/2025
Social media algorithms shape the visibility of artistsâ work, as explored in this [FAD Magazine article](https://fadmagazine.com/2025/01/23/dominate-social-media-in-2025-tips-to-build-a-stronger-online-presence/). Platforms reward engagement, pushing artists to create content that fits the algorithmâs demandsâfavoring video over static images, frequent posting, and interaction-heavy content. The challenge? Artists must balance creative integrity with the need to stay seen.
I take issue with one core recommendation: that artists should prioritize video to stay visible. Yes, platforms push reels and time-lapses, but forcing artists to package their work for social media trends feels like a compromise. Does a painter really need to perform for the algorithm?
> Social media offers reach, but at what cost? Artists end up creating *content* instead of *art*. A carefully composed piece might get buried while a quick process video thrives. The algorithm doesnât prioritize qualityâit prioritizes what keeps users scrolling.
Whatâs the tipping point between adapting to digital trends and losing creative autonomy?
Photo by Jumping Jax Social media changed how artists share their work. Itâs no longer about galleries or word-of-mouth. Now, an algorithm decides