✨ Exciting News! ✨
We’ve been working behind the scenes and are thrilled to announce a brand-new product that integrates the capabilities of PlayerLync with the beloved learning and operations tools of Wisetail.
This enhanced platform is designed to close knowledge gaps for frontline workers anytime, anywhere. Revolutionize your organization’s operations by bringing content, resources, and learning in-the-flow to your teams – online + offline!
Check it out and so much more at wisetail.com
#NewEraOfLearning #InnovativeSolutions #FutureOfWork #OperationsSolutions #OnlineOffline #AnytimeAnywhereAcess
✨ Happy Valentine's Day from Wisetail and PlayerLync ❤️
Wishing everyone a day filled with love, joy, and all the kindness in the world. #NewEraofLearning
Happy Earth Day From Wisetail!
Happy Earth Day from Wisetail! 🌎 Our team is excited to celebrate this day, because we believe that taking care of our planet is not only our responsibility, but an amazing opportunity to be a positive force for change.
Check out our blog to learn more about how Wisetail fosters environmental stewardship!
https://bit.ly/41OvBYJ
#Wisetail #EarthDay #EcoFriendly #ClimateAction #GoGreen #CarbonFootprint #NatureConservation
A franchise typically comes with a well-known name, which gives each location a solid start for marketing.
But a brand is more than a name, and access to brand-building resources empowers each franchise to grow and prosper. Consider these DO’s and DON’Ts for your branding strategy:
DO offer the branding basics. One definition of branding is aligning what you want people to think about your company with what they actually think. Build consistency around core brand elements, so every franchise can meet customer expectations.
DON’T underestimate consistency!
DO support a strong brand position. Consider how you want your customers to perceive your brand. Will they recognize your brand at the local level? Provide each franchise with the elements that drive brand recognition, including service guidelines, style guides, and messaging templates.
DON’T neglect your brand guidelines.
DO automate repetitive design work. Signs, images, social media posts, and digital ads all play a part in branding. Automating these tasks locks in your brand “look” on every front.
DON’T forget to allow for local message customization.
DON’T let your branding be a burden. Marketing is a delicate balance between your company and each franchise. While each location must maintain brand consistency, incorporating local franchise participation will make your corporate brand more visible and connected on a local level.
Your corporate brand should support and connect with local franchise branding. Use your company’s learning management system (LMS) or learning experience platform (LXP) to give franchisees access to core brand elements and training resources.
#FranchiseMarketing #Branding #Wisetail #LMS #FranchiseCommunity #FranchiseSupport
Running a franchise means keeping a lot of balls in the air, and marketing might seem like a juggling act all its own. How can your franchise company empower each location to make the most of local marketing opportunities?
Provide local market research. Knowing the market enables your company — and its franchisees — to identify the needs, wants, and preferred features of a target market. Conduct thorough market research and make data accessible throughout your franchise network.
Local community involvement. Encourage each location to become active members in their local communities. Allow them to represent your company in community events, including parades, charity drives, and holiday celebrations. Recognize their involvement in your internal and external corporate messaging for positive exposure — for the franchise and your overall brand.
Provide customizable marketing materials. Regardless of the type of advertising you use, getting the right messaging to the right audience is crucial for driving brand awareness and sales. Make your corporate messaging materials both consistent and customizable to local franchise needs.
Offer ongoing training and support. Provide franchisees with access to marketing resources and training. Offer social media, design, and digital initiative guidance to support local marketing campaigns.
Local marketing builds your brand in every community where you establish a presence.
#Marketing #Franchise #Wisetail #LMS #FranchiseSupport #Community
Did you catch this month's #communityevent invite on our latest newsletter? Join us January 14th for Cocktails + Community: a virtual happy hour where you bring your cocktails (or mocktails!) and tune into Torchy's Tacos Director of #L&D Christian Goff explain how they bridge the gap between digital and physical worlds to enhance engagement in their restaurants. Register here >>> https://bit.ly/3srbKjX
In the meantime, check out Christian in the latest #WisetailBit 👓
#WisetailBit 👓 Check out Krispy Kreme Doughnuts Sr. Instructional Designer, Tim Gwynn talk online platform practices during acquisitions in our #shortbutsweet insight below.
#LMS #LXP #KrispyKreme #engagedlearners #effectivelearning
Wisetail's annual volunteer trail day with GVLT! 🌳
What does programming, being a pilot and hunting all have in common? Jon Edwards. Jon is one of our software engineers here at Wisetail. When he’s not coding, you’ll find him enjoying the outdoors and exploring new parts of Montana.
Meet Kramer, he’s one of our Client Success Managers. His ability to overcome obstacles is not only evident here at Wisetail, but throughout his entire life.
Ryan Kramer on Overcoming Obstacles
Meet Kramer, he’s one of our Client Success Managers. His ability to overcome obstacles is not only evident here at Wisetail, but throughout his entire life.
Meet Lana
Meet Lana! Lana joined our team last year after she moved to Bozeman and fulfilled a lifelong dream to live in a mountain town. She grew up in a small town in northern California, where she developed a passion for the outdoors, including trail running. Lana brings this same passion and dedication to her work with our clients. We are so lucky to have her!
