
01/29/2025
Hi, I’m Kristin, the founder of Scenda. I’ve worked in social media for 14+ years, including for global companies like Nestlé Purina and College Board. Now I use this expertise to support a variety of clients through my own social media and marketing consulting business.
This might be too candid, but I admittedly have mixed feelings about social media platforms these days.
I have no doubts about the value of social media marketing – I’ve seen firsthand the difference it can make for my clients. But I do question the leadership of these big tech companies, the effect social media is having on our brains and communities, the way clickbait-y content seems to be favored by algorithms. I’ll admit, I’m a little jaded at the moment.
Of course, I still want to use social media so that I can be the expert my clients deserve. So I’ve decided to start a new account where I post about my outdoor adventures. I’m not trying to be an influencer or anything. I just figured since I need to be on social media, maybe I could take a break from posting “work” stuff and focus on creating some joy on these platforms, even if just for myself.
Follow along if you feel like it! https://www.instagram.com/kristin.outside/
Part of the reason I’m not afraid to say this is that most of my clients feel similarly. If you’re a business wanting to use social media in a non-soul sucking way, send me a message and let’s chat.