Kristin Tobias • Scenda

01/08/2026

Nobody remembers that b-roll but you.

Here’s how to reuse it like a pro:

→ Grab 5 different stills from the video. Boom: 5 new images.
→ Drop them into a carousel. Repeat one or remix a few.
→ Chop it up for a fast-cut Reel (think messy, punchy, high-energy).
→ Slow it way down and make a moody, slow-mo version.
→ Layer on a testimonial or client win as the overlay. Instant social proof.
→ Use the video or a still as the background of a Story.

Save your sanity! If you’re providing value, your audience doesn’t care that you’re reusing video.

Want more low-effort repurposing ideas like this?

01/07/2026

You’re out here posting like a pro, but you might need to shake things up a bit.

Sometimes content repels the right people silently. Not because it’s bad, but because it’s a little off. A little too vague, too polished, or too neutral to resonate.

Here are five mistakes I see often (and yes, I’ve made them all too):

→ Writing for everyone instead of one real person
→ Teaching too much and connecting too little
→ Hiding your actual beliefs and values
→ Sounding like a robot when you’re not
→ Skipping the before-state your client is stuck in

Your best-fit client isn’t just looking for an expert. They’re looking for someone who gets them.

And when your content starts feeling like “ugh, that’s exactly what I’ve been thinking”? THAT’S when they reach out.

Be honest, which one are you guilty of? I’m a sucker for teaching too much. I just want to be helpful and forget I also have to like…make money or something. 🙄

01/07/2026

Yep, we’ll take that win!

This is the kind of metric I care about most: Not just how many people saw the content, but how many took action.

Website clicks = curiosity turning into commitment.

It’s not always flashy. It’s just working.

01/07/2026

The real secret? It’s not a hack. It’s just being human. These help people feel understood.

If you’re a service provider who wants potential clients to take action (without sounding salesy), steal these three go-to frameworks:

Problem → Myth → Fix
Start with the pain. Bust the lie. Deliver the shift.

Before → After → How
Show the painful before, the dreamy after, and the thing that made it all happen.

Question → Twist → Teach
Start with a spicy question. Flip the answer. Deliver something they didn’t expect, but really need.

Which one are you trying this week? Or do you already have a go-to? Drop it below. Let’s build content that actually connects people.

01/07/2026

Because if my strategy is running me into the ground? It’s not working. Even if it’s “working.”

What’s the point of high-performing content if it costs you time doing the work you love most? Your weekends? Your sense of self?

At this point in business, I want marketing that gives back. That means:
→ Marketing that runs while I rest.
→ Messaging that sounds like me.
→ Systems that scale with my life, not at the expense of it.

Peace isn’t a luxury goal. It’s proof the strategy is actually sustainable.

What’s one thing you’ve let go of in your marketing lately that gave you more peace?

01/07/2026

Because here’s the truth: You don’t need 30 reels a month, seven content pillars, or a new hook format every week.

You need a system that works when life happens. When your schedule is packed. When energy’s low. When your brain says “not today.”

And I’ve got something new coming that’s built for that version of you.

Something that helps you post less and profit more.

Stay tuned. 👀

07/08/2025

Texas educators are near to my heart, and I send my deepest condolences to all those affected by the recent devastating floods.

If you’re able, I invite you to join me in donating to the Kerr County Flood Relief Fund, which will direct funds to vetted organizations providing rescue, relief, and recovery efforts, as well as flood assistance.

https://cftexashillcountry.fcsuite.com/erp/donate/create/fund?funit_id=4201

06/24/2025

Happy pub day, Claudia Friddell!

My new YA biography, “The Mysterious Virginia Hall: World War II's Most Dangerous Spy” is now available!

Virginia Hall, known to her family as “Dindy,” was an athletic, outdoorsy girl from Maryland. Despite numerous setbacks, including losing her leg after an accident, Virginia became World War II’s most successful female spy, organizing French resistance fighters, performing daring rescues, and providing the Allies with intelligence that was key for ousting the N***s.

Finally, I can share this personal account of Virginia Hall's heroic life with you! Thank you Carolyn Yoder for guiding me on this exciting adventure. Thanks also to Astra Books for Young Readers, Kerry McManus, Thalia Leaf, Rachel Orr, Anne McEntire, Scenda, and most especially Lorna and Brad Catling—Virginia's niece and great nephew. I hope readers are as inspired by Virginia's remarkable life as I have been!

If you’d like a free copy of this book, please leave a comment on this post by 11:59 pm ET on June 27. I’ll randomly choose a winner next week!

Prospect Agency The Ivy Bookshop

01/29/2025

Hi, I’m Kristin, the founder of Scenda. I’ve worked in social media for 14+ years, including for global companies like Nestlé Purina and College Board. Now I use this expertise to support a variety of clients through my own social media and marketing consulting business.

This might be too candid, but I admittedly have mixed feelings about social media platforms these days.

I have no doubts about the value of social media marketing – I’ve seen firsthand the difference it can make for my clients. But I do question the leadership of these big tech companies, the effect social media is having on our brains and communities, the way clickbait-y content seems to be favored by algorithms. I’ll admit, I’m a little jaded at the moment.

Of course, I still want to use social media so that I can be the expert my clients deserve. So I’ve decided to start a new account where I post about my outdoor adventures. I’m not trying to be an influencer or anything. I just figured since I need to be on social media, maybe I could take a break from posting “work” stuff and focus on creating some joy on these platforms, even if just for myself.

Follow along if you feel like it! https://www.instagram.com/kristin.outside/

Part of the reason I’m not afraid to say this is that most of my clients feel similarly. If you’re a business wanting to use social media in a non-soul sucking way, send me a message and let’s chat.

01/21/2025

From global nonprofits to small businesses, authors to physical therapists, Scenda has boosted the work of a wide range of clients. Kristin has helped brands increase engagements by 700%+ and reach more than 1 billion people per year. Get a free quote at scendasocial.com to discover how Scenda can help your business grow.

01/20/2025

Hi, we’re Scenda. In the increasingly click-baity world of social media, Scenda uses communications expertise to develop wholistic social media strategies that facilitate genuine connection.

Scenda helps brands with passion and purpose successfully share their meaningful messages through services such as:
■ Social media strategy
■ Content planning
■ Account management
■ Social media training
■ Content audit

Beyond social media, Scenda can help you with other marketing services such as:
■ Website development
■ Blog writing and management
■ Copywriting
■ Collateral creation

Scenda was established in Boulder, Colorado in 2023. Founder Kristin Tobias seeks to help organizations with passion and purpose use social media to effectively deliver their meaningful messages.

Interested in working with Scenda? Get a free quote at scendasocial.com.

10/09/2024

In WW I, before women had the vote or were allowed in the army, thousands of women answered General Pershing’s call for telephone operators to serve in France. Two hundred twenty-three women, superior to men at switchboard skills, took the army oath, wore Signal Corps uniforms, and bravely endured wartime hardships to connect and translate millions of crucial combat commands to help win the war. When these courageous women returned home, they were shocked to learn they were considered civilians, not veterans. After a 60-year battle, and sadly after many of the Signal Corps operators had died, Congress finally passed a bill granting them their veteran status and recognition as America’s first women soldiers.

As the author of “Grace Banker and Her Hello Girls Answer the Call,” it is my great honor to support efforts to recognize these heroic women—our nations’ first women soldiers—with the Congressional Gold Medal. The senate has passed the bill, but a handful of representatives are still needed as co-sponsors before time runs out this session. Here’s how you can answer the call to honor their historic service:
1. Go to buff.ly/3MYS6ot.
2. Click on your state.
3. Click on your Representative’s website.
4. Copy and paste the suggested message into your Representative’s contact form and hit send.

Please also share this post and encourage your community to help!

You can learn more about the “Hello Girls” and the legislation here: buff.ly/3MYS6ot. Or check out my book, “Grace Banker and Her Hello Girls Answer the Call,” here: https://buff.ly/3Bsos8M.

Thank you for your support!