Scenda

11/27/2024

Looking for an alternative to X (Twitter)? Here's how to decide whether you should use Bluesky or Threads.

Looking for an alternative to X (Twitter)? Here's how to decide whether you should use Bluesky or Threads.

11/19/2024

I recently helped Who was Eleanor Roosevelt? boost their Instagram reach by 343% and land a dream collaboration. Here's how.

Don’t neglect to like, comment, and reply on social media. Scenda used engagement to increase reach on Instagram for a client by 343%.

11/04/2024

Here’s a simple hack to help new people discover your small business.

If you’re a small business owner like me, you’re probably always looking for easy ways to reach new people, and this one’s about as easy as it gets if your business posts on Instagram.

The head of Instagram recently shared a way that your posts can show up in more places and to reach more new people. Here’s the hack: If you add music to a carousel post, it will show in the Reels feed too.

We love a tip that’s actually easy to put into action!

10/16/2024

Lately, I’ve been seeing a lot of social media professionals pushing “hacks”: an exact number of hashtags you MUST use, the number of times you NEED to post per day to grow, the ways in which your content SUCKS if it doesn’t do this or that.

I really dislike this content.

For small businesses that are already struggling to find the time and resources to post, the perceived need to have this in-depth knowledge in order to use social media must feel overwhelming.

But I don’t want to scare any small businesses into working with me, so I’ll tell you the truth: It doesn’t have to be that complicated.

Post content that’s true to you and that your audience likes. Try new things to figure out what exactly that content looks like. Post consistently. Engage with other people. Provide customer service.

Use social media the way it’s meant to be used, and the success will come. Good content is good content, and “hacks” are optional.

10/09/2024

In WW I, before women had the vote or were allowed in the army, thousands of women answered General Pershing’s call for telephone operators to serve in France. Two hundred twenty-three women, superior to men at switchboard skills, took the army oath, wore Signal Corps uniforms, and bravely endured wartime hardships to connect and translate millions of crucial combat commands to help win the war. When these courageous women returned home, they were shocked to learn they were considered civilians, not veterans. After a 60-year battle, and sadly after many of the Signal Corps operators had died, Congress finally passed a bill granting them their veteran status and recognition as America’s first women soldiers.

As the author of “Grace Banker and Her Hello Girls Answer the Call,” it is my great honor to support efforts to recognize these heroic women—our nations’ first women soldiers—with the Congressional Gold Medal. The senate has passed the bill, but a handful of representatives are still needed as co-sponsors before time runs out this session. Here’s how you can answer the call to honor their historic service:
1. Go to buff.ly/3MYS6ot.
2. Click on your state.
3. Click on your Representative’s website.
4. Copy and paste the suggested message into your Representative’s contact form and hit send.

Please also share this post and encourage your community to help!

You can learn more about the “Hello Girls” and the legislation here: buff.ly/3MYS6ot. Or check out my book, “Grace Banker and Her Hello Girls Answer the Call,” here: https://buff.ly/3Bsos8M.

Thank you for your support!

09/06/2024

At this time three years ago, I was heading to Evanston, Illinois to begin grad school at Northwestern University.

Working full-time while going to grad school was certainly a *choice*. But the communications and marketing expertise I gained was well worth the late nights and homework-filled weekends. And don’t even get me started on my amazing classmates.

Forever proud to be a Wildcat and a Master of Science in Communication, Hybrid Leadership Program alum. 💜

09/05/2024

September means back to school, the beginning of fall, and Hispanic Heritage Month. Add any relevant dates to your social media calendar. https://buff.ly/48LP7Zg

9/2: Labor Day
9/7 - 9/13: New York Fashion Week
9/8: Grandparents' Day
9/8: VMAs
9/11: Patriot Day
9/15 - 10/15: Hispanic Heritage Month
9/16: First presidential debate
9/22 - 10/21: Libra season
9/23: First day of fall
9/25 - 10/3: Paris Fashion Week
9/27: World Tourism Day
9/28: Miss Universe

September themes:
Back to school
Wedding season
Fall

07/03/2024

A little professional development today to support my author clients. Thanks to Jane Friedman and Andrea Guevara!

07/02/2024

July will bring the Paris Olympics, Shark Week, and Leo season. 🦁Add any relevant dates to your social media calendar. https://buff.ly/48LP7Zg

7/1 – 7/14: Wimbledon
7/2: 60th anniversary of the Civil Rights Act
7/4: Independence Day
7/7 – 7/13: Shark Week
7/11: ESPY Awards
7/11: Slurpee Day
7/13: Kid's Choice Awards
7/15 – 7/18: Republican National Convention
7/22 - 8/21: Leo season
7/25 – 7/28: Comic-Con (San Diego)
7/26 - 8/11: Summer Olympics
7/28: Parents' Day

05/22/2024

If you're a business owner, you need to hear this.
🠟 🠟 🠟

Social media is good for more than just marketing. If you use these platforms well, you can unlock a goldmine of business intelligence.

Here's how to gain insights about your business, customers, and industry with social media: https://buff.ly/3UmLODU.

Insights from social media can be used to make improvements to your business operations, if you know how to find them.

05/17/2024

Why I don't believe you should live and die by social media metrics.
🡻 🡻 🡻

Don't get me wrong, it's important to pay attention to how your social media content performs and make informed decisions based on that information. But if a post doesn't perform well, that doesn't necessarily mean the content is "bad."

Sometimes, it takes consistency and repetition for content to catch on. Sometimes, the time you publish your post affects performance. Sometimes, you may just want to post something because it makes you happy or is important for your brand.

A paper called "The Tyranny of Metrics" () changed my perspective on the role of data in social media. Use it, but don't let it stifle your creativity or your instinct.

Muller, J.Z. (2018). The Argument in A Nutshell, Business and Finance, & Philanthropy and Foreign Aid. The tyranny of metrics (pp. 17-21, 137-156). Princeton University Press.With so much data easily available now, organizations can fall victim to metric fixation, believing that human judgment can a...

05/17/2024

Scenda provides big brand experience on a small brand budget.

05/17/2024

How many likes is "good" for a social media post?

It's good to aim for an engagement rate between 1% and 5% (or higher, of course) on your social media posts. What does that mean?

In social media terms, engagements generally refer to likes, comments, and shares on a post.

Engagement rate is calculated by dividing the post’s number of engagements by the number of people who saw the post (reach), then multiplying the results by 100. However, most social media platforms will show the engagement rate in analytics, so you don't have to calculate.

If 1% - 5% of the people who see your post want to engage with it, that means your content is on the right track!

05/13/2024

4 questions to help you determine whether your business should be on TikTok:

❶ Am I trying to reach people under the age of 30? Well over half of 18-29 year-olds in the U.S. use TikTok.

❷ Am I trying to reach a regional, national, or global audience? TikTok is a great channel for reaching a broader audience.

❸ Am I trying to build my brand? Gaining followers who understand and appreciate your skill can be a great way to demonstrate your subject matter expertise.

❹ Do I sell products directly online? Businesses can now sell products directly on TikTok Shop. '

Get more details: https://buff.ly/47jc9q5.

Is TikTok really worth your time and effort? Let’s dig into it.

05/12/2024

Last week's offices.

05/11/2024

Pro tip: It's better to use one or two social media channels really well than a lot of channels poorly.

Resist the pressure to be on EVERY social media platform. More platforms = more work and time. Instead, focus on being strategic and consistent on the channels that are most popular with your target audience.

05/09/2024

“Experts say ‘influencer fatigue’ is wearing on young people who crave authenticity as inflation rises and achieving a stable livelihood becomes increasingly difficult.”

https://buff.ly/4dng6gX

Yahoo News

05/08/2024

“AdWeek’s Social Media Week is ‘the premier destination for social media practitioners and marketers.’ … Here’s a round-up of the biggest themes, takeaways, and tips we learned in the Big Apple.”

https://buff.ly/443SM3L

Later