Transmyt

04/11/2024

I was just listening to the latest episode of the All In Podcast, where Chamath Palihapitiya said something that stuck with me: “Content creators ARE the new demand gen.” and it really got me thinking. A seismic shift has been underway for quite some time. Content creators, once

01/03/2024

In the ultra-competitive and challenging world of startups, innovation is the lifeblood that fuels growth and success. Yet, amidst the relentless pursuit of “the next big thing,” many entrepreneurs should turn to an unlikely source for inspiration and guidance: the ancient Jewish text, the Talmud. This article explores how the intricate arguments and ethical considerations of the Talmud can be a valuable resource in driving continuous improvement and innovation in startup culture through respectful debate and constant questioning.

In the ultra-competitive and challenging world of startups, innovation is the lifeblood that fuels growth and success. Yet, amidst the relentless pursuit of “the next big thing,” many entrepreneurs should turn to an unlikely source for inspiration and guidance: the ancient Jewish text, the Talmu...

09/20/2022

If not, you should be! So if you’re wondering how to shoehorn your sales model into this new digital culture, here’s an overview of Web3 and the unique advantages it offers forward-thinking businesses.

If not, you should be! So if you’re wondering how to shoehorn your sales model into this new digital culture, here’s an overview of Web3 and the unique advantages it offers forward-thinking businesses. Differences between Web 2.0 and Web 3.0 As businesses and marketers dip tentative toes into th...

09/13/2022

https://transmyt.com/why-you-need-meta-business-suite-and-business-manager-for-clients/

In today’s hyper-connected world, there are few more effective ways of communicating than through the Meta conglomerate. Within this umbrella organization, monthly active users (MAUs) communicate mainly through three of the major social networks: Facebook: almost three billion MAUs; WhatsApp: over...

09/06/2022

https://transmyt.com/insider-guide-to-lean-marketing/

As markets become increasingly segmented and advertising budgets shrink, massive marketing campaigns are losing their relevance in today’s largely online world. This is where lean marketing steps into the breach, reaching out to smaller audiences with better ROI. Lean marketing optimizes campaigns...

08/30/2022

https://transmyt.com/heres-why-you-need-market-research-tools/

The best way to find out what target audiences think is to explore their likes and dislikes through market research. Thanks to the Internet, massive amounts of personal information are available instantly, with more detailed data easily obtained through market research tools. Tailored to specific pr...

08/23/2022

https://transmyt.com/generating-more-leads-through-your-online-marketing-campaigns/

Do you want your marketing campaigns to generate more leads? Of course, you do if you’re serious about growing your business. No matter whether it’s an Etsy start-up or a long-established B2B enterprise, generating high-grade leads is the first stepping-stone to success. That means optimizing yo...

08/16/2022

https://transmyt.com/data-creativity-a-foolproof-recipe-for-success/

Despite years of global economic disruption – a pandemic, a war, a churning jobs market, and political turmoil – people still need food, shelter, clothing, healthcare, and education. However, the ways that they obtain them may well have changed forever. That’s why the relationship between robu...

08/09/2022

https://transmyt.com/how-to-create-effective-customer-journey-maps/

Customers: complex, challenging, and constantly changing. That’s why one of the most effective ways of responding to their wants and needs – often spurred by trendy technology – is through flexible customer journey maps. Customer journeys are rarely linear. This is why smart marketers represen...

08/02/2022

https://transmyt.com/why-does-my-company-need-buyer-personas/

“As I was trying on sunglasses in the drugstore last week, a teenager reached for exactly the same pair. I’m a retired teacher, so we laughed and compared notes on why we both liked this frame.” Has this situation ever happened to

07/26/2022

Responding to increasingly louder and more diverse consumer demands, specialized social media channels are launched constantly. Pro marketers must respond just as quickly to these new opportunities by maintaining a consistent brand image across all platforms while tailoring the brand voice to the expectations of each audience.

Responding to increasingly louder and more diverse consumer demands, specialized social media channels are launched constantly. Pro marketers must respond just as quickly to these new opportunities by maintaining a consistent brand image across all platforms while tailoring the brand voice to the ex...

07/19/2022

Basically, two sides of the same marketing technique, SEO is most effective when both approaches are used. This is because Google looks at ranking factors that are found both on and off your pages. Under some circumstances, it can be a good idea to concentrate on just one of these types of SEO – but certainly not all the time. Here’s the difference between on-page and off-page SEO:

Basically, two sides of the same marketing technique, SEO is most effective when both approaches are used. This is because Google looks at ranking factors that are found both on and off your pages. Under some circumstances, it can be a good idea to concentrate on just one of these types

07/05/2022

As the world emerges from its pandemic cocoon, digital brands must keep pace with this out-and-about trend. This is why they’re turning to IRL marketing, responding to consumers who are thirsty for hands-on experiences: going to games, movies, and shows, eating out, browsing stores, and catching up on missed vacations.

As the world emerges from its pandemic cocoon, digital brands must keep pace with this out-and-about trend. This is why they’re turning to IRL marketing, responding to consumers who are thirsty for hands-on experiences: going to games, movies, and shows, eating out, browsing stores, and catching u...

06/07/2022

After two and a half challenging years, the path to survival for embattled startups is becoming clear. Two key concepts stand out in this process: flexibility and resistance. Together, they underpinned successful workplace initiatives that responded creatively to pandemic constraints – and even flourished under difficult conditions.

After two and a half challenging years, the path to survival for embattled startups is becoming clear. Two key concepts stand out in this process: flexibility and resistance. Together, they underpinned successful workplace initiatives that responded creatively to pandemic constraints – and even fl...

06/01/2022

When handled effectively, hyper-personalized marketing is a win-win situation for companies and their customers. When brands engage with buyers in more meaningful ways, they build up relationships that are underpinned by trust and customer loyalty. Good examples are Amazon and Uber. These early adopters of hyper-personalization enhance customer loyalty and user experiences by suggestions steered by individual preferences.

When handled effectively, hyper-personalized marketing is a win-win situation for companies and their customers. When brands engage with buyers in more meaningful ways, they build up relationships that are underpinned by trust and customer loyalty. Good examples are Amazon and Uber. These early adop...

02/21/2022

The answer’s simple: Yes, it certainly does! A marketing cofounder can tip the scales towards success for fledgling businesses, particularly during those critical early months and years. Creative, ingenious, far-sighted, determined – startup founders are blessed with many natural talents. Howeve...

02/14/2022

When dealing with the board, marketing managers must always remember that marketing is a means, not an end. In corporate terms, marketing is an ancillary activity that functions in parallel to core areas, like procurement, production, and sales. Consequently, it must prove its value constantly to the board through metrics that are easy to understand, mainly revenue, reach, and traffic.

When presenting results – and more particularly budget proposals – to the board, smart CMOs make sure to speak C-Suite language. For CEOs, CFOs, and COOs, their worlds circle around cash flows and balance sheets, supply chains, and inventories. They really don’t care about retweets and shares – that’s the marketing manager’s job!.

That’s a tricky question – and many board members and marketing managers are still looking for answers. In an Internet-driven world steered by social media and underpinned by proliferating data streams, the entire marketing industry has been redefined in just a few years. Struggling to catch up,...

01/26/2022

A knack, a feeling, a finger on the pulse of the market? Call it what you will, B2B marketing experts know how to blend perfect proportions of promotion and information into their communications.

Many B2B strategies necessarily target buying committees with several key stakeholders, each with their own specific interests. Although these complex contexts often raise communications challenges, B2B marketers are dogged researchers, finding robust data sources that help them sway decision-makers with personalized information.

A knack, a feeling, a finger on the pulse of the market? Call it what you will, B2B marketing experts know how to blend perfect proportions of promotion and information into their communications. Many B2B strategies necessarily target buying committees with several key stakeholders, each with their....

12/14/2021

After the omg-what-now scrambles of a locked-down 2020, marketers found a firmer footing in the gotta-go-digital world of 2021. Unsurprisingly, e-commerce thrived while many street-front stores barely survived. Digital buyers currently top 2.2 billion – well over a quarter of the global population of 7.7 billion people – with this uptrend likely to flourish through to the end of the decade.

After the omg-what-now scrambles of a locked-down 2020, marketers found a firmer footing in the gotta-go-digital world of 2021. Unsurprisingly, e-commerce thrived while many street-front stores barely survived. Digital buyers currently top 2.2 billion – well over a quarter of the global population...

12/08/2021

Marketers and other professional communicators must pay close attention
to this incipient world, as it’s the newest frontier for online interactions.
The metaverse, marketing, and a meta-society.

Envisaged thirty years ago in a science fiction novel (Snow Crash by Neal Stephenson) the metaverse is being constructed today, in real life. In this shared virtual world, the decisions and actions of its inhabitants (avatars) steer the growth of society through full immersion (virtual reality). More cautious participants may prefer to keep a foot firmly on solid ground, engaging through augmented reality.

Special Report: To The Metaverse & Beyond Marketers and other professional communicators must pay close attention to this incipient world, as it’s the newest frontier for online interactions.   Special Report: To The Metaverse & Beyond Marketers and other professional communicators must pay close

11/15/2021

Marketing to businesses is like a marathon, planned for the longer term. That’s why B2B content strategies are very different from briefer campaigns reaching out to end-consumers through fast marketing sprints.

Managers are busy people with looming performance targets, coping with endless demands on their time and attention. That’s why successful campaigns keep their content tightly on point, up-to-the-minute and relevant. By attracting (and holding!) audience interest through a skillful blend of media types, your business stays top-of-mind in today’s competitive markets.

Marketing to businesses is like a marathon, planned for the longer term. That’s why B2B content strategies are very different from briefer campaigns reaching out to end-consumers through fast marketing sprints. Managers are busy people with looming performance targets, coping with endless demands ...

11/09/2021

Marketing technology – aka MarTech – has come a long way from the random email shots that clogged the world’s inboxes and drove users crazy during the 1990s. Today, digital marketing tools pinpoint their targets with amazing accuracy, in terms of topics and timing.

Thanks to state-of-the-art software and sophisticated platforms, businesses and even individual entrepreneurs can now pursue their goals faster and at lower costs. Although the MarTech needs of every enterprise are unique, rapid technological development is filling each gap as it appears. Three fast-progressing areas that are crucial for digital marketing are...

Marketing technology – aka MarTech – has come a long way from the random email shots that clogged the world’s inboxes and drove users crazy during the 1990s. Today, digital marketing tools pinpoint their targets with amazing accuracy, in terms of topics and timing. Thanks to state-of-the-art s...

11/01/2021

Content marketing is tricky and necessary. It’s an important component of your digital marketing strategy, but to do make it effective, it can take a considerable amount of time to create content that actually drives traffic back to your brand. And what’s worse, we all know that sinking feeling of spending time creating content, only to see little to no returns, traffic, and engagement. Grrrrrrr!!!!

Syndication: it’s a fast and easy way of reaching out to new readers, introducing them to your social media presence, and exposing them to your brand, while upping your link authority. Sounds good? Just read on for more details on how to publish your content seamlessly across multiple platforms.

Syndication: it’s a fast and easy way of reaching out to new readers, introducing them to your social media presence, and exposing them to your brand, while upping your link authority. Sounds good? Just read on for more details on how to publish your content seamlessly across multiple platforms. W...

10/18/2021

All over the world, consumers are demanding better protection from their governments, with regulators introducing new consumer privacy and data protection laws. This means that businesses are having to restructure their approaches to customer data.

With the dust still settling on the Apple privacy constraints, and the industry bracing itself for Google to follow suit shortly, the digital advertising world is learning how to live with regulated privacy requirements. The way forward may well run through accountable, sustainable addressability that is user-centered, with a heightened awareness of meaningful consent.

All over the world, consumers are demanding better protection from their governments, with regulators introducing new consumer privacy and data protection laws. This means that businesses are having to restructure their approaches to customer data. Global Demands for Privacy Since Europe’s General...

10/12/2021

Trapped in digital amber for eight hours, users all over the world were shocked when the Facebook app family went off the air on October 4. In a shocking demonstration of its power over the online economy, millions of transactions were suddenly suspended in cyberspace.

This mega-outage disrupted traffic among its data centers, cascading into other related apps, particularly WhatsApp (two billion users), Instagram and Messenger (1.3 billion users each), and even Oculus VR headsets.

Trapped in digital amber for eight hours, users all over the world were shocked when the Facebook app family went off the air on October 4. In a shocking demonstration of its power over the online economy, millions of transactions were suddenly suspended in cyberspace. This mega-outage disrupted tra...