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Dani Cutler Content Creation LLC

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United States
Boston, MA
Dani Cutler Content Creation LLC

Digital marketing and promotions. Consulting. Voice work. Writing. Podcast Production. The business grew from there.
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I have always had a knack for connecting and promoting the community, which has been perfected thanks to my audio work, as well as working at Gangplank Coworking, organizing the TechPhx conference, and managing daily operations at KWSS Radio. In September of 2012 a friend was looking for a social media manager for her small business, and asked for my help. That was the springboard, and has led to

other clients that needed the same assistance. I specialize in creating content, developing marketing and promotional strategies, and even the timing of posts to gain the most engagement organically. I provide social media management and marketing with a focus on community-building. It’s not just about advertising, it’s about connecting with your customers on a personal level. It means listening to their wants and needs, and responding to them directly. With my background in podcasting and radio I also understand the importance of various forms of communication to connect with your audience. I have experience in writing, recording, and audio editing to create quality content.

09/23/2024

MINDSET MONDAY: "Until you change your thinking, you will always recycle your experiences." -Unknown

09/22/2024

So begins my favorite season. 🍂🍁🎃
“Aprils have never meant much to me, autumns seem that season of beginning, spring.”
-Truman Capote

09/21/2024

SATURDAY READS (link 👇): Newsrooms should collaborate with content creators. You have to go with the changing times, and the media has been slow. They throw links up on Facebook when the algorithm actually gives links less exposure in the timeline, or they post half-assed summaries on Instagram that no one is going to the 'link in bio' to read. Media outlets need to adjust their social media marketing just like any business does. I don't mean just start posting on TikTok either. https://digitalcontentnext.org/blog/2024/09/17/newsrooms-should-consider-collaborating-with-content-creators/

09/20/2024

FOLLOW FRIDAY: Yesterday I went by the Wachusett Business Incubator and had a wonderful meeting with Executive Director Magnus Carlberg. Looking forward to being more involved with the space and continue to connect with more businesses in the area. MA businesses large and small- give them a follow! https://wachusettincubator.com/

09/19/2024

Episode 31 of Scene Mom Says is here! https://danisdiner.podbean.com/e/scene-mom-says-independent-venues-matter
Every episode I have a marketing/promotions tip in addition to some great indie music from multiple genres, and I cover some music news as well. I'm biased but I think it's a pretty good time. Hope you will give it a listen and subscribe! 🎧

09/17/2024

TIP TUESDAY: Don’t forget to acknowledge the venues where you have shows and events. // This is mostly for indie musicians. Too many times I see some excellent footage and all bands tagged, and the venue left out. Always tag the venue in your posts. The venues you are playing are small businesses, and they want to share your content to further their reach for future shows/events. Plus, it's just a nice thing to do. 😘
If you want to talk marketing and promoting your business/art/brand specifically, you can schedule a consultation with me right here ➡️ https://danicutler.com/services/marketing-promotions/

09/16/2024

MINDSET MONDAY: You may not always end up where you thought you were going, but you will always end up where you are meant to be.

09/14/2024

SATURDAY READS: People struggling with crafting a “personal brand” are putting too heavy a burden on themselves—here’s a fresh mindset and tactical shift https://www.fastcompany.com/91186222/why-the-personal-brand-needs-to-die
I don't really like their alternative name either. Maybe we should just eliminate giving it a label?

09/12/2024

Today is National Day of Encouragement, which began in 2007. Let's all go into today lifting each other up.
"Never confuse a single defeat with a final defeat." ~F. Scott Fitzgerald

09/11/2024

I've been narrating stories since 2004. Voice work is one of the services I offer, and it's a great way to keep my voice-skills in shape. My latest narration for Cast of Wonders is now available: https://www.castofwonders.org/2024/09/cast-of-wonders-602-all-consuming (time: 13min.)
This is probably one of the creepiest and disturbing stories I've read, because it is a very different take on living with an eating disorder. A very good and well-written story, and I did my best to portray the character in the most sensitive way possible. If horror/suspense genre is your thing, I hope you enjoy the story!

09/09/2024

MINDSET MONDAY: "Remember that the reason you're doing this is to make your life better."
I like this mindset. Very much.

09/07/2024

SATURDAY READS: Focus is a huge problem for me, so many shiny things! How do you focus and avoid distraction? https://www.becomingminimalist.com/8-ways-to-stop-getting-distracted/

09/05/2024

A huge throwback to yesterday and taking my mother (who is visiting from AZ) to the Isabella Stewart Gardner Museum in Boston. I can't even begin to describe how lovely and interesting this place is. All I can say is put it on your list of things to do in Boston. https://www.gardnermuseum.org/

09/04/2024

WISDOM WEDNESDAY: Words to contemplate.
Solo mediocrity is rampant, of course. We know that toasting the bread before making the sandwich makes it more delicious, but in service of convenience and speed, we skip a step.

It becomes a conspiracy when more than one of us is involved.

The freelancer who offers cheap and ordinary work finds customers who willingly engage with them.

The small company that gets worn down by the constant pressure to simply do a bit less and care a bit less, and decides to follow the mass market where it seems to want to go.

The thing about these conspiracies, though, is that many people have to go along for them to work.

In a big car company, it might take the agreement of 30 or 50 people before the new line gets to be a bit less magical. If just one or two folks stood up and said, “not on my watch,” the conspiracy wouldn’t work.

Like most conspiracies, this one isn’t a secret, nor is it well organized. It’s simply the result of short-term market pressures pushing individuals who used to care a lot to care a bit less.

Seth Godin

09/03/2024

TIP TUESDAY: Know what your audience is looking for and where. This could make some of you um, elder generations cringe, but the youngest in Generation Z are adults, spending money, making babies and families, all of those adulting things... and the three places they search for things is TikTok, Instagram and Google. Gen Z shows a distinct preference for using TikTok over Google for searching various topics. If you know where your audience is spending their time searching, it's easier to figure out where YOU need to be with what you're selling.
Read more about what generations search where in this great breakdown from Forbes: https://www.forbes.com/advisor/business/software/social-media-new-google/

08/31/2024

SATURDAY READS (link ⬇): Affordable housing is more necessary than ever today. So is being as environmentally-friendly as possible. Good read about what they are doing in MN and a Habitat for Humanity build on a former golf course. Also, less golf courses would help the environment too! https://www.fastcompany.com/91174661/this-former-golf-course-in-st-paul-minnesota-is-being-transformed-into-an-all-electric-affordable-housing-development

08/29/2024

Throwback Thursday to a year ago! Ok, 364 days, but I couldn't wait! I can't believe a year has gone by since we moved into our little house on the hill. Just a few changes on the outside, solar panels and we're working on reducing our lawn.
While I will always look back fondly and with much love on the life I made in AZ raising my family, starting my business and becoming Scene Mom to an amazing music scene, North/Central Massachusetts has become home.

08/28/2024

There is a big Labor Day sale happening on Threadless until 9/3! So all the Scene Mom Says merch is available at some awesome prices! https://scenemomsays.threadless.com/
*$12.50 Regular, Fitted, & Classic Tees
*$16 Extra Soft Tees
*$20 Long Sleeve Tees
*Fleece Starting at $30
*Up to 40% off Everything Else*
Help me offset some of the costs of the show- every little bit helps and you get cool things to wear/use!

08/27/2024

TIP TUESDAY: Rethink the Link! Social Media is giving less priority in the algorithm to links, because they want to keep you on the site. Use graphics and add the link in the copy, but don’t rely on followers going to the link.
Video works too. In both cases you need to be compelling enough to have someone want to click to learn more, but without being actual "click bait."
Let's spend an hour and go over YOUR social media promotion strategy. We will have a good time, I promise! That's pretty compelling, isn't it?? 😁 https://danicutler.com/services/marketing-promotions/

08/26/2024

Happy National Doggo Day! "Dogs have a way of finding the people who need them and filling an emptiness we didn’t even know we had." -Thom Jones

08/24/2024

SATURDAY READS (link ⬇️): The Kids Online Safety Act & Children and Teens’ Online Privacy Protection Act passed the Senate earlier this month, but honestly there are tips we can all use to keep our minds from becoming mush and feeling miserable. https://www.vox.com/technology/364127/kosa-social-media-teen-health-anxiety

08/22/2024

The next Scene Mom Says show is here! https://danisdiner.podbean.com/e/scene-mom-says-the-power-of-music
The power of music is strong, as you will hear not just in the news and history shared, but also in this week's biz tip. AND the music- you get the power right from the source with 10 tracks from indie artists all over the US, and our neighbors to the north!

08/20/2024

TIP TUESDAY: Know your audience and what they do with their time, then you will know where to market and promote your brand or products. Today happens to be National Radio Day, so I thought I would share some findings from a webinar I recently attended about how people discover music. Friends & Family, YouTube, and AM/FM radio were in the top spots overall, but the metrics change when you break it down into age groups. (For instance, Instagram and TikTok were higher for music discovery among 12-25 year olds and Radio was the top spot for 55+.)
When looking to advertise on radio, or a podcast, or any audio/video-based medium, always ask for demographics. This goes for promoting your music too, you need to know who's listening and if they would be interested in your music or your event. This is why independent radio is so important, it's very niche and targeted to people who are interested in supporting small, local, independent everything. 💜

Want to work on this together? Get in touch, I'd love to help! https://danicutler.com/contact-dani/

08/19/2024

MINDSET MONDAY: "Friends are those rare people who ask how we are and then wait to hear the answer." –Ed Cunngiham
Happy Friendship Week! Reach out to your friends a little more than normal and remind them how important they are. 💜

08/16/2024

A new Scene Mom Says is here! https://danisdiner.podbean.com/e/scene-mom-says-stubhub-prince-and-a-battery-powered-lollapalooza/
Back after a week house/doggo sitting in the DC area. Was a good week, but happy to be home and also to get another show out! Some awesome indie bands to support on their vinyl endeavors, and of course I have music news, history, a little biz to discuss and as always 10 awesome tracks for your earholes!

08/15/2024

I'm always grateful I'm able to work from anywhere, because it gave me the opportunity to dog sit this cute boy and explore the Washington DC area a bit. Plus I watched the Olympics all day while working. Something relatively new to me is travel by train. You just don't have the same options on the west coast. I definitely prefer it to air travel, and I got a glimpse of NYC too. Can't wait to visit more on the east coast now that I'm a New England resident!

08/13/2024

It's true it's true! Happy Left Handers Day to all who celebrate!

08/12/2024

MINDSET MONDAY: "To handle yourself, use your head; to handle others, use your heart." ~Eleanor Roosevelt

08/10/2024

SATURDAY READS: An interesting survey. Many Millennials and Gen Z see social media as overconsumption and are feeling the burnout. https://wwd.com/business-news/business-features/gen-z-social-media-overconsumption-credit-karma-1236513320/
"Looking specifically at Gen Z respondents, the top reason for being de-influenced is “unhealthy levels of overconsumption that social media product promotions drive” (38 percent). The authors of the report said that the finding is not surprising given that the young generation is also known for its eco-conscious behavior."

08/09/2024

Flashback Friday to 2012 and a great "un"conference, TechPhx, which originated as PodcampAZ. Whenever I start to feel the Imposter Syndrome coming on, I try to remember that I've been speaking at events/leading committees for well over a decade.

Address

Boston, MA

Opening Hours

Monday	8am - 6pm
Tuesday	8am - 6pm
Wednesday	8am - 6pm
Thursday	8am - 6pm
Friday	8am - 4pm

Website

https://danicutler.com/, https://danisdiner.podbean.com/

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Videos

Tip Tuesday: Have a spreadsheet to gather all your content ideas. Listen to my amazing video! 😆

Received my package from Jennifer Maggiore today, with a little extra love to help my immune system dealing with this head cold. Can’t wait to start using the lash serum!

Unpopular opinion: I love how all the feeds are separate now in this update. I go to feeds in the main menu, select friends and I see a chronological feed! It’s wonderful.

TIP TUESDAY (deep breath): 👏Please👏Stop👏Doing👏This👏 Musicians, you're killing me! It looks bad. It doesn't support the bands you have tagged on Instagram on Facebook. It also doesn't support you because they never receive a notification you've tagged them, and if they don't see it how can they share? I definitely will die on this hill. 😆

Shortcuts

About Dani

Connecting people, that’s what I’m about. My name is Dani Cutler and I’m a digital marketer, social media manager, FM radio personality, and podcaster. From 2006-2012 I hosted, wrote, and produced a current events podcast called Truth Seekers. Connecting with the online community also led to voice-acting roles in audio dramas and books. In 2007 I became the mid-day announcer for KWSS 93.9fm Independent Radio based in Phoenix, Arizona. Since then I have also become the Promotions and Marketing manager for the station along with co-managing daily operations. Today I host the morning show every weekday from 6am-10am MST.

With the continuing growth of social media, I submerged myself in the technology-based community volunteering for PodcampAZ (now TechPhx). In 2012 I became the leader of the organizing committee, and it was very successful with over 200 attendees and 20+ speakers during the two-day event. I also spent a year organizing Brownbag presentations at Gangplank Chandler. Through these organizations I have gained insight into how social media and digital marketing works, and how best to connect with people, online and off.

You can see more about my experience via LinkedIn.