11/26/2024
Not sure where to allocate your advertising budget? Here’s how to figure it out…
First, make sure you have proper attribution setup. Then, analyze each channel to assess:
• ROI: How much does it cost to acquire a customer?
• Budget: How much are you spending on each channel?
• Expansion potential: Does the channel have room to grow?
Channels like Meta or Google may work well initially, but as you scale, costs can rise, and the available inventory might max out.
Start with the channels giving you the best ROI and increase your budget incrementally — about 10% at a time — until the cost per sale rises. Then, optimize to lower it.
Remember, this is part of a holistic strategy. Use multiple channels, and be ready to adjust as performance changes.
