08/11/2023
The Women’s World Cup has garnered significant attention as the most prominent sporting event in Australia since the Sydney Olympics. FIFA, the tournament’s organizer, has celebrated record ticket sales and hailed the event as a milestone for women’s football, aiming to attract new fans and expand to new markets. However, for Australian viewers, watching the Women’s World Cup has proven to be a challenge due to the exclusive broadcasting rights held by Optus, a cellphone operator. While most games during the men’s World Cup were available on free-to-air channels, the majority of women’s matches have been accessible only through paid subscriptions, prompting frustration among football fans and the broader public.
Watching the Women's World Cup has proven to be a challenge due to the exclusive broadcasting rights held by Optus, a cellphone operator.