18Ninety Creative

11/04/2022

Shout out to PlexTrac for a great video shoot! A splash of purple and unique angles made for 6 different shooting locations. What a great day of filming!

04/06/2022

This year's Rockies Awards were amazing! In addition to David di Donato planning and running the show, which was an EPIC night of gambling (with fake money), drinks and food, we brought home 2 Silver Rockies! Thank you to the Aaron Butler Memorial Foundation for allowing us to "Embrace the Suck" with them and flex our creative muscles!!

12/31/2021

New year, new brands. Let’s launch ‘em together!!

12/25/2021

Happy Holidays from your favorite creative agency 🎅🏻🎄

11/23/2021

Yes and no. A well-planned campaign, with a clear strategy and goals, can maximize media spend and result in a large ROI!

11/11/2021

Happy Veterans Day 🇺🇸 to those who make sure our freedom rings loud and clear. We salute you!

10/21/2021

Wise words from our very own Jade Chase about the realities of being a business owner!

A Q&A with this entrepreneur will give you an inside glance at what it takes to be a successful business owner.

10/13/2021

Q&A FROM THE 18NINETY CREATIVE TEAM: Torin Alm, Art Director and Media Strategist 🎨📈
What are the essential elements of a brand style guide?

"The basic elements of a company's brand guide should be:

✒️A Mission Statement stating why your organization exists, what its overall goal is, what kind of product or service you provide, your primary audience or market, and your geographical region of operation.

✒️Your Brand Identity, which is made up of your logo, color palette, typography, and other style elements

✒️ Brand Personality with your tone of voice and a consistent set of traits that your target audience enjoys

These are essential to help effectively communicate your message."

10/06/2021

Check these boxes for an attractive lead magnet!

✅ Establishes your authority as a business and an expert.

✅ Isn’t a flimsy free offer but something of tangible value that solves a need for your lead.

✅ Helps your lead achieve something small so they go back to you for more.

✅ Offers instant gratification when it’s sent to their inbox or mailbox ASAP.

09/29/2021

We're excited to welcome our new graphic designer, Rob Humphrey!

When Rob’s not visually problem-solving on his Mac, you can find him fishing along the Greenbelt or enjoying a superb iced coffee at Push & Pour or Caffeina Roasting Company. 🎣 ☕

09/24/2021

Summer's over and we've had some exciting adventures outside the office!

David (DDD): "My wife, Ashley and I went to Kauai! We had a great time snorkeling with sea turtles and relaxing on the beach!" 🌴

Torin: "I explored Lake Tahoe for the first time with my girlfriend, Brenna, and dog, Ryder. We did lots of hiking and cooled off in the lake!" 🌄

Rob: "I ran into some great smallmouth bass fishing on the Payette River!" 🎣

Erin: "My husband and I got ready to welcome our baby boy that's due in October!" 👶

Jade: "I signed new contracts and invoiced clients. I also grew a beard which now has a touch of gray in it....caused by previously mentioned contracts!" 🧾🖊

09/17/2021

Never lose the confidence to share new ideas!

09/11/2021

We honor the men and women who have dedicated their lives to defend our nation against the war on terror.

09/10/2021

Climbing rafters and scouting for the perfect shot; A typical day for our production crew!

Working with ExtraMile Arena to showcase why they're Boise's hottest stage!

09/01/2021

Which one is more persuasive?

08/27/2021

Your clients take enough risks. To gain trust and rapport, show them that your creative idea isn't a risk, but a reward waiting to be captured!

Your client has the final stamp of approval that dictates your range of creative freedom. To help you along this branch of client relations, here are key factors in interacting and communicating with your client

08/18/2021

Behind the shot with interviewing expert Jade Chase!

08/12/2021

Throwback to photos we took of , who's a badass brand ambassador for .
A great example of influencer marketing and how we capture moments that businesses can use to promote their products!

08/04/2021

Q&A FROM THE 18NINETY CREATIVE TEAM: David Di Donato, Brand Strategist. 🎯
What is your advice to a business that wants to rebrand?

Be Intentional, patient, and thoughtful

It's not just updated colors and logo. Branding incorporates your companies' culture, values, and goals for the future. Be patient. A major overhaul of your brand will also take time for your audience to adopt. Be thoughtful. Make sure you are happy with your rebrand. The decisions you make today will need to last you for the next 5 to 10 years.

07/21/2021

How well do you know your offer when promoting your product or services?

07/14/2021

A quality commercial with plenty of moving pieces behind the scenes!
From scriptwriting to video animation and editing, our creative team brought the heat with DeMeyer Furniture & Mattress' Summer Sales Event commercial!

07/09/2021

Which type of professional would you rather be?

07/08/2021

Came home with a win last week from Boise Advertising Federation's kickball series!
Shout out to Drake Cooper and Senestre Creative for a fun 4 week series! The competition got amped up in those last 2 innings. Hope everyone has recovered from the heat!

07/07/2021

Are you a graphic designer and want to join a unique team of creators? As a marketing agency, we'll offer you exciting projects that utilize your skills and passion for graphic design.

Apply now for Graphic Design position: Email your resume and portfolio to [email protected]

07/05/2021

Stay safe and enjoy time with your friends and family as we celebrate our freedom!

07/01/2021

Your audience craves authenticity!

Celebrate Social Media Day by checking out our new blog post on how to post about your brand with authenticity.

With an overwhelming amount of content getting published daily, people are craving authenticity now more than ever. Shifting your social media strategy can help you fill this need so your audience can confidently trust you.

06/29/2021

Who said graphic editing was quick and easy?

What goes into creating the best animations for our clients!

06/18/2021

While building your brand includes a range of stylistic decisions like colors and fonts, it’s also important to create an identity through your brand.

It’s the look and personality of your business that makes your audience feel connected to either you or other members of your audience.

Familiarize yourself with your brand identity to ensure it’s upfront and center in all your content/messaging.

06/09/2021

True or False?🧐

06/04/2021

Which one have you said before?
👑 Clarity is king
👑Content is king

So, which one is it? Where does your focus go when you are sculpting your brand?

If you’re creating a brand, put your faith in a new sovereign: Your brand guide. It might not sound as catchy, but if your brand guide is the ruling force of your brand kingdom, then you'll have a clear band identity that produces consistent content.

If you want more help with creating a brand style guide, check out our blog post in the comments!