Most videographers won’t tell you this, but…
Not every marketing objective needs its own production 😱
Or to put it another way, you can be goal-effective while also being cost-effective, especially when your creative partner is willing to think outside the box and go the extra mile for you 😎
Does any of this footage look familiar? If you saw the brand story video we did for Rhiza Nutrition and Lifestyle, then you’ve seen some of it before.
Video is a SUPER flexible medium and we regularly re-edit footage from our projects to create brand-new deliverables when our clients have new media needs. (Such as this reel, for organic social media branded content.)
At Phalanx, we LOVE shoot days, but not every objective needs its own shoot.
Curious what video can do for your brand? Drop us a DM or visit our website (link in bio) for a free creative consultation 💪
#videoproduction #brandidentity #socialmediamarketing #healthandwellness #nutrition
Rhiza | Getting to the Root of Dysfunction
It's always a huge pleasure working with local companies -- we're very excited to share this brand story video (BSV) we produced for Rhiza Nutrition & Lifestyle! (rhizanutrition.com)
Looking for a videographer to tell your brand's story? We can help.
This piece incorporates footage from two live-action shoots, a sit-down interview with the founder of the company, as well as some stock media to flesh out the story. In addition, we purposed footage from these shoots to produce a rolling banner for Rhiza's website and the launch-day reel for their social platforms.
As always, visit phalanxfilm.com to learn more, or give us a shout at (208) 918-3965. We have opposable thumbs, so texting works too!
#brandedcontent #videography #BrandStory #nutritionist #healthyfood
“New” work for Advanced Dental Implant Center! Why the air quotes? Well, this :15 TV spot (which is indeed a new edit) was commissioned this January, pulling from footage we shot in Phoenix in April 2023.
This is a major benefit of working with a video company which prioritizes strategic storytelling: we have the skills to repurpose the same media to tell different stories at different times.
The original shot list and deliverables included zero TV ads… but we’ve repurposed footage from that shoot for 4 different :15 second TV spots over the past year, airing on local stations across the southwestern US.
Visit the link in our bio or give us a call to learn how to harness video storytelling to move your brand forward 💪
#videography #businessdevelopment #commercial #tvspot #ImplantDentistry
POV: You hire professional videography for your nutritional therapy and wellness practice ✨
As a business owner or marketer, video should be part of your online strategy:
🔥 Boosts SEO Performance: Websites with video content are 53x more likely to appear on the first page of Google search results (Moovly).
🤓 Improves Internal Organizational Efficiency: Businesses save time and resources by using videos for employee training. Employees are 75% more likely to watch a video than to read documents, emails, or web articles (Forrester Research).
📥 Increases Marketing Engagement: Including the word "video" in an email subject line can increase open rates by 19% (Syndacast).
#video #videography #VideoMarketing #onlinemarketing #marketingstrategy #OrganizationalEffectiveness
It's all about ✨perspective✨
⏳ On average, consumers spend 88% more time on websites with video, compared to those without (Stat: Forbes)
📈 Adding video to your website's landing page can increase customer conversions by over 80% (Stat: Business2Community)
💰 64% of people are more likely to buy a product after watching a video about it (Stat: HubSpot)
Professional video improves the optics on any brand!
Hit us up to schedule your free consultation. We'll do a complimentary brand audit on your website, social presence, and messaging to see where there's room for improvement and where our services can work for you 💪
#video #videoproduction #businessvideo #MarketingMastery #videomarketing #brandawareness #brandpresence #optics
Have you been thinking about professional video for your business, but still on the fence? Here’s why video should be a priority:
📈 Boosts sales/growth:
- 89% of customers say watching a video has convinced them to buy a product or service
- 87% of marketers say video marketing helped increase sales
🤝 Increases customer retention
- 42% of video marketers say retention is closely tied to video performance
- Increased brand loyalty means more repeat business, which raises the LTV (life-time-value) per customer and reduces future advertising needs
🏆 Keeps you relevant:
- 91% of businesses used video as a marketing tool in 2023
- 70% of polled non-video marketers plan to start
Shoot us a DM or visit our website today to start putting video to work for your business!
#videography #videomarketing #smallbusinessvideo #videostrategy #video #Boise #entrepreneur #investing
*Video statistics from a 2023 Wyzowl study
