The Wise Marketer

The Wise Marketer The Wise Marketer is the Global Voice of Customer Loyalty.

We are a media site that provides news, insights, research and education on everything related to data-driven customer marketing. The Wise Marketer provides free daily news reports and loyalty marketing information for marketing professionals, including surveys and research reports, loyalty and CRM applications, technologies, implementations, developments and updates, market forecasts, patents, co

rporate dealings, and more. This online publication gives marketers the pure facts without any hype, commercial bias, banners, or pop-ups.

This is a great group. Glad to have been a part of this event.
03/29/2024

This is a great group. Glad to have been a part of this event.

Is your c-store connecting with new customers? Have you thought about creating a loyalty program?

Watch TCSA's video presentation by Bill Hanifin, CLMP™, CEO of The Wise Marketer, to find out how your c-store can create a loyalty program and connect with new customers!

Available in the Members Area: https://cstu.io/bce461

We can't stay up to date with everything, but here's our weekly curated list of the latest   and reward program news: ht...
06/22/2020

We can't stay up to date with everything, but here's our weekly curated list of the latest and reward program news: http://ow.ly/7Sly50AeTfO

The Wise Marketer's curated loyalty news: RaceTrac Rewards VIP monthly subscription program unveiled, Lowe's announces Retail reVision program, and more!

    have become essential for   to provide a safe in-store experience for customers and employees alike: http://ow.ly/i0...
06/20/2020

have become essential for to provide a safe in-store experience for customers and employees alike: http://ow.ly/i0jX50AdlkL

The essence of a contactless shopping experience is being defined by nearly every retailer as COVID-19 has forced them to re-tool the in-store experience.

Webinar on June 24th with Hinda Incentives will be beneficial for both   and   loyalty professionals. Register free: htt...
06/15/2020

Webinar on June 24th with Hinda Incentives will be beneficial for both and loyalty professionals. Register free: http://ow.ly/JhW250A8vKd

4 key tactics businesses can use to continue engaging their customers in the coming months: http://ow.ly/ZAs250A4rNe    ...
06/10/2020

4 key tactics businesses can use to continue engaging their customers in the coming months: http://ow.ly/ZAs250A4rNe

Cindy Faust, Aimia's Chief Commercial Officer, discusses how brands can adapt their loyalty strategies to connect with customers in a post-Covid world.

Join us on June 24th for our webinar with Hinda Incentives to learn how activity-based principles can be applied to   an...
06/08/2020

Join us on June 24th for our webinar with Hinda Incentives to learn how activity-based principles can be applied to and loyalty initiatives

Free registration: ow.ly/MHK050zX539

Here's some loyalty-related news to start your week: http://ow.ly/7H5J50zVYIVStay safe everyone!
06/01/2020

Here's some loyalty-related news to start your week: http://ow.ly/7H5J50zVYIV

Stay safe everyone!

As we await the development of a COVID-19 vaccine, many stores are preparing to reopen. As always, here's your loyalty-related news for this week.

Listen to this week's Let's Talk Loyalty  : A Compelling Concept – Return on Loyaltyhttp://ow.ly/bdGa50zSJPw
05/28/2020

Listen to this week's Let's Talk Loyalty : A Compelling Concept – Return on Loyalty

http://ow.ly/bdGa50zSJPw

Our upcoming podcast features ampliFI Loyalty's CTO, Kevin Sagon, and Director, IT Security, John Jones as we discuss th...
05/26/2020

Our upcoming podcast features ampliFI Loyalty's CTO, Kevin Sagon, and Director, IT Security, John Jones as we discuss the question: How do you deliver flawless ex*****on in an unpredictable environment?

Coming this week!

How can marketers balance the power of     initiatives with the perceived risks from the customer point of view?Read mor...
05/25/2020

How can marketers balance the power of initiatives with the perceived risks from the customer point of view?

Read more: http://ow.ly/L6CU50zPzDS

Artificial intelligence solutions for customer service are being deployed in many ways such as automated call centers and customer service bots.

For Love or Money 2020 focuses on taking the pulse of   and   in Australia.View the infographic of key findings plus get...
05/22/2020

For Love or Money 2020 focuses on taking the pulse of and in Australia.

View the infographic of key findings plus get access to the full comprehensive report: http://ow.ly/AjiW50zNgil

For Love or Money 2020 is a wide-ranging research study that focuses on taking the pulse of customer loyalty and loyalty programs in Australia.

Listen to this week's Let's Talk Loyalty podcast to learn more about what British consumers really want from  .Tune in: ...
05/14/2020

Listen to this week's Let's Talk Loyalty podcast to learn more about what British consumers really want from .

Tune in: http://ow.ly/WzqY50zGCAr

If your   loyalty program is on autopilot and still operating as though nothing has changed, you are flirting with disas...
05/12/2020

If your loyalty program is on autopilot and still operating as though nothing has changed, you are flirting with disaster. Reacting quickly, gauging the market and addressing concerns could make a difference in simply surviving or thriving.

Continue reading: http://ow.ly/2mBt50zEk8J

If your B2B loyalty program is on autopilot and still operating as though nothing has changed, you are flirting with disaster. The industry must adapt.

New research from Mando-Connect details the impact   is having on Brits perception of the importance and impact of loyal...
05/11/2020

New research from Mando-Connect details the impact is having on Brits perception of the importance and impact of loyalty programmes.

Continue reading: http://ow.ly/hdOt50zD9JK

New research details 8 key indicators of Loyalty Programme importance and engagement in Britain pre-and during the Covid-19 Lockdown.

Last call to sign up for tomorrow's webinar at 1pm EST with Bond Brand Loyalty. Join us as we develop an actionable reco...
05/04/2020

Last call to sign up for tomorrow's webinar at 1pm EST with Bond Brand Loyalty. Join us as we develop an actionable recovery plan to help prepare your brand for the 'new normal'.

Register here: http://ow.ly/jsXC50zwKlV

This episode of Let's Talk Loyalty features Epsilon's VP of International Operations, Joseph Taylor, who shares his insi...
04/30/2020

This episode of Let's Talk Loyalty features Epsilon's VP of International Operations, Joseph Taylor, who shares his insights on key opportunities for loyalty program managers around the world.

Listen now: http://ow.ly/5lk450zt6ZR

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