Content by Carm, Blaine, MN (2025)

02/04/2025

Sometimes, the analytics that you see on your profile can feel daunting or like just a bunch of numbers that don't really tell you anything. Here's how you can know if your content is performing well within each stage of the marketing funnel.

Reminder: Check in on your analytics to see how your content is performing, and then make adjustments! Save this post to better understand your insights so your social media marketing can actually have an impact on your business ✨

01/28/2025

Okay, interior designers - you just got the email from your photographer with the link to your latest photoshoot. I'm sure you love the photos and videos, but what should you do with them?

Scroll through for 8 ways to repurpose your content from just 1 photoshoot. You'll be amazed at the ideas you have when you break down your content like this!

Save this for the next time you get photos back 🤌🏼

01/16/2025

One of the most effective ways that I increase my client's reach in the home and design industry is by tagging the brands they work with in their posts, reels, and stories.

This is crucial for their strategy in a number of different ways, but one of the main impacts is the increase of reach from brands resharing their content. Plus, it's critical to give your partners the credit they deserve. Even if they don't acknowledge you tagging them or don't reshare, I promise you - it's appreciated.

Keep following along for more insight into marketing for the home and design industry ✨

01/14/2025

Not sure what to post on social media? Haven't posted in a few months but know you need to?

If you're feeling overwhelmed by social media, an audit may be the best next step for you! My social media audit and content calendar is perfect for small business owners who want to utilize social media more in 2025 but aren't sure of the next step. This package will provide you with tools to tackle social media management in a way that's enjoyable and not stressful!

Scroll through to see what's included in my social media audit and content calendar package! If you're interested, send me a DM or visit my website to learn more! I can't wait to hear from you ✨

01/09/2025

Maybe I'm strange, but I truly LOVE looking at my client's analytics on social media. And this post for a Twin Cities based interior designer was a huge WIN! 👏🏼

Every month, I analyze how each of my client's content performed throughout the previous month to determine what is working and what needs to be tweaked.

If you're in the home and design industry and are interested in working with a dedicated partner who can manage your social media accounts, comment YES below! I'll send you a link to schedule a free consultation.

01/02/2025

Scroll to the very end to see my favorite goal idea for social media in 2025 🤎

Truly though, these platforms are designed to be social, but we often get lost in the numbers and start finding our identity in social media. I hope these non-metric goals can inspire you to use social media as a tool for your business and as a way to have a little more fun in your day!

12/31/2024

Wrapping up 2024 with an incredibly grateful heart ✨ I still can't believe I get to do this as my job! Thank you to all my clients, fellow business owner friends, all of you, and my amazing support system for another year of Content by Carm.

S/o to for this fun idea of wrapping up the year in numbers (and also for taking this pic!) 🤌🏼

12/11/2024

This isn't my regular content, but as I've been reflecting back on this second year of Content by Carm, I feel like God laid this on my heart to share. This is truly the best gift during this Christmas season and throughout the whole year.

My hope is that this can be an encouragement for you in this busy season that the greatest gift of all is Jesus as the sacrifice for our sins 🤎

11/28/2024

Happy Thanksgiving from Content by Carm! My list of things I’m thankful for continues to grow year after year, and being able to do this as my job still feels like a dream 🥹 Thank you, Jesus!

I’m so thankful for my husband and his support as I’ve pursued this non-traditional career path, as well as my family and friends 🤎 Special thank you to my incredible clients for making this my favorite job ever and for making my days so enjoyable! This year, I’m also especially grateful for all the new friends I’ve met through social media and in the industry.

Now, I’m off to make some cinnamon rolls to pre-game for this afternoon’s feast 😉

11/27/2024

How often have you heard during a discovery meeting, "I've been following you for awhile?" Yes, me too! It often takes future customers time to get to know you, trust you, and then seek your services.

Stay consistent, and be diligent in sharing your story here on social media. Trust me, it's worth talking about 🖤

11/19/2024

How often have you heard during a discovery meeting, "I've been following you for awhile?" Yes, me too! It often takes future customers time to get to know you, trust you, and then seek your services.

Stay consistent and be diligent in sharing your story here on social media. Trust me, it's worth talking about 🖤

11/07/2024

Tag a business bestie in the comments who makes this whole thing much more fun 🖤

10/31/2024

A haunted house, social media edition 👻

But actually, what candy is everyone hoping to get today? We had bought Reese's pumpkins and Kit Kats a couple weeks ago to hand out (big mistake!), and they're now gone, so I'm heading to Target this morning to pick up more candy. Let's hope there's still some candy on the shelves 😂

10/28/2024

New Instagram feature ✨ If you add music to your carousel posts, they become eligible for the reels tab which can help increase your reach!

Try this next time you post a carousel and see how it impacts your analytics 👏🏼

10/16/2024

Save this post for later! Before hitting post on your photo or graphic, take time to ask yourself these 3 quick and easy questions ✨

It truly makes a difference on the quality of your content and how your content can perform!

10/04/2024

Recently, I was honored to be interviewed by the team at Bold Journey Magazine about starting Content by Carm and what I've learned along the way. Specifically, I was able to dive into how my degree in Communication has continued to impact my career. I love getting to reflect back on where the Lord has taken me and taught me along this journey.

Thank you so much to the team at Bold Journey Magazine for this opportunity and for your thoughtful questions!

https://boldjourney.com/meet-carmen-erholtz/

09/30/2024

Marketing your business on social media can already feel like a lot, but then when there are new features it can feel even more overwhelming. Here are 3 ways you can approach new features on social media that will keep you learning and relevant but don't make you want to delete the apps forever!

1. Realize you don't have to use them all! There are seriously SO many features out there. It's not realistic to use every single feature for your business account.

2. If you're interested in a new feature, test it out! I recommend trying something new on social media, tracking the impact of it, and then deciding how you're going to implement. If it doesn't work, don't feel pressure to use a feature just because something else is using it!

3. Finally, do a little bit of research on new features to see which ones could have the biggest impact on you. If a feature is specifically designed for product-based businesses but you are an interior designer with services, it's probably not the best fit - and that's okay!

Tell me how you feel when you see a new feature on social media in the comments!

09/19/2024

This just happened this week!

Even though it is tempting to either spend hours scrolling on Instagram and Facebook, looking at random reels that have nothing to do with your business, that's not strategic.

And neither is not going on social media at all because you're scared you'll spend too much time or it just overwhelms you.

Instead of these two options, the key to strategically engaging is to spend 10-15 quality minutes on social media each day. Like, comment, and reply to accounts that you are most interested in partnering with or building a relationship with. Ask thoughtful questions and pay attention to what the post is really about before leaving a comment!

You might be amazed at the impact of spending 10 minutes each day on your social media!

Content by Carm

02/04/2025

01/28/2025

01/16/2025

01/14/2025

01/09/2025

01/02/2025

12/31/2024

12/11/2024

11/28/2024

11/27/2024

11/19/2024

11/07/2024

10/31/2024

10/28/2024

10/16/2024

10/04/2024

09/30/2024

09/19/2024

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