Content by Carm, Blaine, MN (2025)

12/31/2024

Wrapping up 2024 with an incredibly grateful heart ✨ I still can't believe I get to do this as my job! Thank you to all my clients, fellow business owner friends, all of you, and my amazing support system for another year of Content by Carm.

S/o to for this fun idea of wrapping up the year in numbers (and also for taking this pic!) 🤌🏼

12/11/2024

This isn't my regular content, but as I've been reflecting back on this second year of Content by Carm, I feel like God laid this on my heart to share. This is truly the best gift during this Christmas season and throughout the whole year.

My hope is that this can be an encouragement for you in this busy season that the greatest gift of all is Jesus as the sacrifice for our sins 🤎

11/28/2024

Happy Thanksgiving from Content by Carm! My list of things I’m thankful for continues to grow year after year, and being able to do this as my job still feels like a dream 🥹 Thank you, Jesus!

I’m so thankful for my husband and his support as I’ve pursued this non-traditional career path, as well as my family and friends 🤎 Special thank you to my incredible clients for making this my favorite job ever and for making my days so enjoyable! This year, I’m also especially grateful for all the new friends I’ve met through social media and in the industry.

Now, I’m off to make some cinnamon rolls to pre-game for this afternoon’s feast 😉

11/27/2024

How often have you heard during a discovery meeting, "I've been following you for awhile?" Yes, me too! It often takes future customers time to get to know you, trust you, and then seek your services.

Stay consistent, and be diligent in sharing your story here on social media. Trust me, it's worth talking about 🖤

11/19/2024

How often have you heard during a discovery meeting, "I've been following you for awhile?" Yes, me too! It often takes future customers time to get to know you, trust you, and then seek your services.

Stay consistent and be diligent in sharing your story here on social media. Trust me, it's worth talking about 🖤

11/07/2024

Tag a business bestie in the comments who makes this whole thing much more fun 🖤

10/31/2024

A haunted house, social media edition 👻

But actually, what candy is everyone hoping to get today? We had bought Reese's pumpkins and Kit Kats a couple weeks ago to hand out (big mistake!), and they're now gone, so I'm heading to Target this morning to pick up more candy. Let's hope there's still some candy on the shelves 😂

10/28/2024

New Instagram feature ✨ If you add music to your carousel posts, they become eligible for the reels tab which can help increase your reach!

Try this next time you post a carousel and see how it impacts your analytics 👏🏼

10/16/2024

Save this post for later! Before hitting post on your photo or graphic, take time to ask yourself these 3 quick and easy questions ✨

It truly makes a difference on the quality of your content and how your content can perform!

10/04/2024

Recently, I was honored to be interviewed by the team at Bold Journey Magazine about starting Content by Carm and what I've learned along the way. Specifically, I was able to dive into how my degree in Communication has continued to impact my career. I love getting to reflect back on where the Lord has taken me and taught me along this journey.

Thank you so much to the team at Bold Journey Magazine for this opportunity and for your thoughtful questions!

https://boldjourney.com/meet-carmen-erholtz/

09/30/2024

Marketing your business on social media can already feel like a lot, but then when there are new features it can feel even more overwhelming. Here are 3 ways you can approach new features on social media that will keep you learning and relevant but don't make you want to delete the apps forever!

1. Realize you don't have to use them all! There are seriously SO many features out there. It's not realistic to use every single feature for your business account.

2. If you're interested in a new feature, test it out! I recommend trying something new on social media, tracking the impact of it, and then deciding how you're going to implement. If it doesn't work, don't feel pressure to use a feature just because something else is using it!

3. Finally, do a little bit of research on new features to see which ones could have the biggest impact on you. If a feature is specifically designed for product-based businesses but you are an interior designer with services, it's probably not the best fit - and that's okay!

Tell me how you feel when you see a new feature on social media in the comments!

09/19/2024

This just happened this week!

Even though it is tempting to either spend hours scrolling on Instagram and Facebook, looking at random reels that have nothing to do with your business, that's not strategic.

And neither is not going on social media at all because you're scared you'll spend too much time or it just overwhelms you.

Instead of these two options, the key to strategically engaging is to spend 10-15 quality minutes on social media each day. Like, comment, and reply to accounts that you are most interested in partnering with or building a relationship with. Ask thoughtful questions and pay attention to what the post is really about before leaving a comment!

You might be amazed at the impact of spending 10 minutes each day on your social media!

09/11/2024

May we never forget 🤎

09/09/2024

Once again, Instagram is switching things up! Instead of having a square format for your profile page to show off your content, Instagram will soon be (if you haven't already seen it) switching to portrait sized photos for the grid layout.

This will be great for reels and portrait sized photos to show off more of the actual content. However, if you've been using square or landscape photos, it's good to be aware that your content will be cropped differently on your profile.

Send this post to someone who would love to know about this update ✨

What do you think of this change? I'd love to hear your thoughts!

09/06/2024

If you find yourself overwhelmed by the insights on your social media accounts, hopefully this will help!

Start by examining what your business goals are. Then, take the time to examine your analytics based on what your specific goals are, not just what you think you should be paying attention to.

Let your analytics be a compass for how to use your social media marketing to reach your goals, but don't let them define you! There's a lot we can control on these apps, but so much we can't. Don't lose yourself in the numbers, and remember to connect with your audience in the ways you truly enjoy 🤎 I promise, it's more fun that way!

09/03/2024

Scroll through to see if this resonates with you ✨

As a business owner in the home and design industry, your full time job is taking care of your own clients. However, there are so many responsibilities that you have - from administration to finances to marketing. Managing your social media can feel like a daunting task when most of your creative energy goes into the homes you are creating.

If this all feels a bit too familiar, it is likely time to outsource your social media management so you can get back to doing what you love!

Connect with me for a free Discovery Call to learn which package or service I'd recommend to your business!

09/02/2024

Recently got back from my first Content by Carm work trip with , aka my big sister 🤎

I was able to capture so many special moments throughout the week of Academy, met really talented business owners, and got to explore working at lots of cute coffee shops in Coeur d'Alene. It was a great trip, and I am feeling even more thankful for this career and the incredible clients I get to partner with!

08/21/2024

Raise your hand if you've been hesitant to post on social media because it's not quite *perfect* 🙋🏼‍♀️ Send this to someone who could also use this reminder!

Yep, it's common for all of us! However, these platforms are meant to be social, and social interactions are more about being present than being absolutely perfect! Let this be a reminder to post what you've been thinking about or inspired by, even if it isn't perfect. Your audience may even resonate more with the human imperfection of what you post!

Content by Carm

12/31/2024

12/11/2024

11/28/2024

11/27/2024

11/19/2024

11/07/2024

10/31/2024

10/28/2024

10/16/2024

10/04/2024

09/30/2024

09/19/2024

09/11/2024

09/09/2024

09/06/2024

09/03/2024

09/02/2024

08/21/2024

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