Trackt Media

08/07/2024

We're big fans of Don Miller's branding framework: "A hero (the client) has a problem and meets a guide (the marketer) who gives them a plan (media plan) and calls them to action (execute the plan) to reach success (status, profit, affirmation and/or peace of mind)."

This is that framework personified in 39 seconds 🏁

One of the best and funniest experiences I have had racing a dirt-bike ...

08/03/2024

In collaboration with the team at Pitts Media, I was tasked with conceptualizing and writing several "hero" video advertisement concepts for LS Tractor, a global manufacturer of agricultural equipment, tractors and utility vehicles. This is the first in a series of ads to air on national and regional sports broadcasts during the third and fourth quarters of 2024.

07/12/2024

Explore the newest issue of Alabama Trucker magazine. There's plenty to catch up on from the last quarter.

Our latest Alabama Trucker covers key events and achievements, spotlighting three major events in nine weeks, leadership transitions, and legal reforms benefiting small businesses. Highlights include Lloyd Howell, Driver of the Year, for his exceptional dedication, the 85th Alabama Trucking Conventi...

05/30/2024

Stop chasing clicks. Increase trust with your stakeholders first and engagement will follow.

OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to seize the kind of opportunity OpenAI appears willing to squander.

12/21/2023

The new issue of Alabama Trucker magazine is on its way! Meantime, check out the full digital version below. This issue is very special as we celebrate our VP of Safety and Compliance Tim Frazier’s 50-year legacy of fleet safety advocacy. Discover how Tim's 13-year tenure has transformed the Alabama Trucking Association into a safety compliance powerhouse. Uncover insights into a culture of excellence and security he has cultivated through industry leadership and advocacy and his stewardship of the ATA Safety and Maintenance Management Safety Council.

Also inside:

⛳ Golfing Success - Alabama Trucking Golf Classic Highlights:
Explore the success of this year's Golf Classic, fueled by focused leadership and member support that yielded strong participation -- and a new fundraising record!

🗣️ Expressing Concern - ATRI's Top 10 Survey Results:
Explore the latest insights into the trucking industry with the American Transportation Research Institute’s 19th annual Top Industry Issues report. Delve into the concerns shaping the landscape, as industry stakeholders highlight critical topics such as the Economy, Truck Parking, Fuel Prices, Driver Shortage, and Driver Compensation.

🚚 Plus, Lots More News and Events:
Stay informed with an impactful roundup of the latest news, events, and updates for Alabama's trucking industry.

Click here to view it: https://shorturl.at/EJT45

📷: Bob Farley