Don't make these mistakes in your digital marketing if you want results.
1. Don't drive traffic (paid or organic) to a homepage. Your home page is not usually designed to keep their attention, make them an offer, or capture their contact info. Use an optimized lead capture landing page and some kind of lead magnet as an item of value to exchange
2. If you have a website, make sure your home page is actually fully setup. Leaving placeholders will quickly cost your credibility with anyone visiting your site. An incomplete website does not reflect well on your business.
If you need help with lead generation, your website, or a strategy to convert your leads then reach out and let's talk. Our clients are busy running their businesses while we deliver a steady stream of clients to them. Wouldn't you like to just focus on running your business?
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Evolution Media Group || Digital Marketing Agency
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Chasing buyer clients will be a mistake. The market has changed and the industry has undergone some dramatic changes that will be fully felt in the coming months. If you are still chasing after buyer clients, you are working too hard and will see your income reduced. Now is the time to focus on seller clients and using the digital marketing tools available to get in front of them. Build you credibility, reach more potential clients, and put your lead generation on auto pilot.
#marketing #digitalmarketing #leadgeneration #growth #money
Are you sharing the content that your ideal customer wants to see, or are you sharing the content you want for them to want to see? There is a major difference.
#marketing #digitalmarketing #leadgeneration #marketingtips #entrepreneur
When running ads and making offers, do you have a clear call to action? If you aren't telling the prospect what to do next, chances are they won't do anything.
#marketing #digitalmarketing #entrepreneur #leadgeneration #leadgenerationtips #income
When someone views your ad, landing page, website, or social media profile, is it clear where you are located and what area you service?
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Do you have a clear offer? In most cases, you may think you do but the consumer doesn't know what you are actually offering to do for them.
#marketing #leadgeneration #digitalmarketing #income #offer #entrepreneur
You might not be generating leads from your ads and content because you are not showing them how you can help them.
#marketing #digitalmarketing #ads #leadgeneration #entrepreneur
Have you ever calculated your Customer Acquition Cost or CAC for short? You need to add up all of your marketing costs for a period of time and divide that by the number of new customers for that same period. CAC is not the same as lead cost because it is looking only at those people that did business with you. If you aren't checking this, you should consider starting soon.
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You are losing customers every day and don't even know it.
62% of phone calls to businesses go unanswered. That potential customer won't leave a message and won't call back, instead they will move onto the next business in the Google search results.
We have helped several clients convert those missed calls to appointments. By implementing an automated text message to the potential customer immediately when the call is missed, it stops them from making that next call. When we combine that with AI, that conversation now turns into an appointment and our clients earn a customer they never would have before.
Our clients are seeing more appointments and revenue almost immediately after they implement this into their business. What could your business look like if you weren't missing calls?
#digitalmarketing #marketing #marketingtips #leadgeneration #income
A great ad will not generate leads if the leads are being lead to an optimized landing page or funnel. I audit the ads for dozens of business owners and I find very similar issues for all of them. They are driving leads to pages that don't identify the business, the market it serves, the customer it serves, or the service that it provides. Really? Yes, so many landing pages are full of copy about why the business is so great but doesn't answer the basic questions a prospect has.
#marketing #digitalmarketing #ads #adsonreels #leadgeneration
