ContentEXP Group

ContentEXP Group The home of Cinematic Promotion - The intersection of filmmaking & advertising that inspires action

3D Render a Chocolate Client Logo....Hold our box of chocolates & watch this!    ------Did you know that 1 in 5 chocolat...
02/14/2025

3D Render a Chocolate Client Logo....
Hold our box of chocolates & watch this!



------

Did you know that 1 in 5 chocolate bars around the world are supplied by ofi cocoa? As a leader in the cocoa industry, we're proud to be part of the sweet moments that bring people together.

Discover Together, Share the Love, and Savor the Experience with the finest ingredients that make every chocolate bite irresistible.

Learn more about our cocoa expertise:

https://www.ofi.com/products-and-ingredients/cocoa.html

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02/11/2025

CXG Presents: Vietnam Behind the Scenes – Episode 3

Pleiku & the Central Highlands – Sustainable Cashew Farming in Vietnam
The journey continues to Pleiku and the Central Highlands, where we meet the farmers who cultivate Vietnam’s cashew industry. This episode emphasizes the sustainability efforts in ofi’s supply chain, focusing on ethical farming practices, community impact, and environmental stewardship.

Key Highlights:
-Visiting local cashew farms and showcasing sustainable farming techniques.
-Conversations with farmers about fair wages and livelihood improvements.
-How ofi ensures traceability from farm to market while supporting communities.

Supporting Media Links:
Pre-Show Invite: See Vietnam at PLMA Chicago – https://www.youtube.com/watch?v=O-cbVlOjAZU&t=0s

Booth Design: Welcome to the ofi Vietnam Experience – https://www.linkedin.com/posts/ofi-north-america-olam-food-ingredients_plma-f210-plma2024-activity-7263911835534274560-a4v_?utm_source=share&utm_medium=member_desktop

Recap Video: Vietnam Trade Show Campaign Success – https://youtu.be/tHnhLB376fs?si=PMRjmUIgk0LrchE-

BTS Video: Capturing Vietnam – Behind the Scenes – https://vimeo.com/1040680949/341428c1ee

Read the full blog: Filming in Vietnam? Everything is illegal… until it’s not. https://contentexperiencegroup.com/blogs/everything-is-illegal-in-vietnam-until-its-not

Super Bowl 25 Ads: Visual Art of Storytelling (for a few)Ads were just okay. Loaded with star power but lacking coherent...
02/10/2025

Super Bowl 25 Ads: Visual Art of Storytelling (for a few)
Ads were just okay. Loaded with star power but lacking coherent narratives, they often left viewers wondering, "Where have I seen that actor or actress?"

However, a few stood out by telling compelling stories through the visual art of storytelling. These commercials broke through because they weren’t just about spectacle—they told engaging and authentic narratives that resonated.

1. NFL – Women's Flag Football
The NFL's commercial spotlights women's flag football, featuring star player Ki'Lolo Westerlund in a narrative reminiscent of 1980s teen comedies. The ad showcases her outplaying male competitors, emphasizing the growing recognition of women’s flag football. Cameos by Pat McAfee, Justin Jefferson, Marshawn Lynch, and Myles Garrett add credibility and entertainment value.

📖 Read more about the NFL Women’s Flag Football Ad:
🔗 https://musebyclios.com/super-bowl/nfl-puts-girls-flag-football-spotlight/

2. Jeep – "Owner’s Manual"
Starring Harrison Ford, this Jeep commercial delivers an inspirational message about life not coming with an owner's manual—encouraging viewers to write their own story. The ad aligns Jeep’s brand philosophy with personal freedom and adventure, using cinematic visuals and Ford’s narration to create an emotional impact.

📖 Read more about Jeep’s "Owner’s Manual" Ad:
🔗 https://www.superbowl-ads.com/jeep-super-bowl-lix-2025-ad-with-harrison-ford-owners-manual/

3. Nike – "So Win" Women's Ad
Marking Nike’s return to Super Bowl advertising after 27 years, this ad features prominent female athletes such as Sophia Wilson, Jordan Chiles, Caitlin Clark, Sabrina Ionescu, Sha'Carri Richardson, and A'ja Wilson. Narrated by rapper Doechii, the commercial celebrates the authenticity, hard work, and growth of women’s sports, delivering an empowering message through dynamic visuals and storytelling.

📖 Read more about Nike’s "So Win" Ad:
🔗 https://www.wsj.com/business/media/nike-is-betting-a-big-super-bowl-ad-with-caitlin-clark-rapper-doechii-can-help-reclaim-its-dominance-8376b766

4. Pfizer – "Knock Out" Cancer Ad
This powerful commercial portrays a young cancer patient training like a boxer, symbolizing the fight against cancer. Set to LL Cool J’s "Mama Said Knock You Out," the ad builds an emotional arc of resilience and determination, culminating in the patient ringing the victory bell—a defining moment for cancer survivors.

📺 Watch the Pfizer "Knock Out" Cancer Ad:
🔗 https://www.youtube.com/watch?v=wNLhMZuA00c

5. Taco Bell – Drive-Thru Photos
Taco Bell’s ad leans into authenticity, featuring real customer moments captured through their Live Más Drive-Thru Cams. Instead of actors, the commercial uses genuine interactions, highlighting joy, community, and nostalgia—a simple yet effective storytelling approach.

📖 Read more about Taco Bell's Drive-Thru Photos Ad:
🔗 https://www.wkyc.com/article/sports/nfl/superbowl/taco-bell-super-bowl-commercial-drive-thru-cams-middleburg-heights-east-bagley-road/95-63b18897-e283-4b27-ba0d-c115211ab5b8

These commercials stood out by weaving compelling narratives, employing cinematic storytelling, and focusing on authenticity. This is what separates great advertising from forgettable content—and why CXG champions the Visual Art of Storytelling in every campaign.

It was all done through Taco Bell's Live Mas Drive-Thru Cams, which were essentially massive photo booths where fans rolled up to take three quick pictures.

02/06/2025

CXG Presents: Vietnam Behind the Scenes – Episode 4

Vietnam at PLMA Chicago – Bringing the Story to the Global Stage

The final episode takes us to Chicago, IL, where ofi’s presence at the PLMA Trade Show brings Vietnam’s agricultural excellence to a global audience. We highlight how CXG’s storytelling translates into real-world impact, showcasing the products and people that make ofi a trusted name in the industry.

Key Moments:
-Behind-the-scenes footage of booth setup, customer engagement, and product showcases.
-Interviews with ofi representatives on the importance of bringing Vietnam’s story to the world.
-CXG’s role in crafting a multi-channel campaign that elevates brand presence and drives business.

Pre-Show Invite: See Vietnam at PLMA Chicago – https://youtu.be/O-cbVlOjAZU?si=ZCfNKHBOJRKNrAMS

Booth Design: Welcome to the ofi Vietnam Experience – https://www.linkedin.com/posts/ofi-north-america-olam-food-ingredients_plma-f210-plma2024-activity-7263911835534274560-a4v_?utm_source=share&utm_medium=member_desktop

Recap Video: Vietnam Trade Show Campaign Success – https://youtu.be/tHnhLB376fs?si=PMRjmUIgk0LrchE-

BTS Video: Capturing Vietnam – Behind the Scenes – https://vimeo.com/1040680949/341428c1ee

02/05/2025

Case Study: Reimagining Ohio State’s Content with Department of History at Ohio State

🚀 2.7M Views in 10 Days | 📈 418% Growth | Shorts & Reels Lead the Way

The Ohio State University, President Donald J. Trump Presidential History Geeks

02/03/2025

CXG Presents: Vietnam Behind the Scenes – Episode 2

Inside Vietnam’s Production Facilities – Innovation & Craftsmanship

Discussion:
In this episode, we go inside ofi’s state-of-the-art production facilities to witness the meticulous process of transforming raw agricultural products into high-quality ingredients. We meet the dedicated workers, explore the technology behind the production, and showcase ofi’s commitment to quality, transparency, and efficiency.

Key Moments:
An exclusive look inside ofi’s production lines, highlighting safety, precision, and quality control.
Interviews with factory workers and managers, shedding light on their skills and dedication.
The seamless process from sourcing to final packaging, illustrating Vietnam’s expertise in global food production.

Supporting Media Links:
Pre-Show Invite: See Vietnam at PLMA Chicago – https://youtu.be/O-cbVlOjAZU?si=ZCfNKHBOJRKNrAMS

Booth Design: Welcome to the ofi Vietnam Experience – https://www.linkedin.com/posts/ofi-north-america-olam-food-ingredients_plma-f210-plma2024-activity-7263911835534274560-a4v_?utm_source=share&utm_medium=member_desktop

Recap Video: Vietnam Trade Show Campaign Success – https://youtu.be/tHnhLB376fs?si=PMRjmUIgk0LrchE-

BTS Video: Capturing Vietnam – Behind the Scenes – https://vimeo.com/1040680949/341428c1ee

01/31/2025

CXG Presents: Vietnam Behind the Scenes – Episode 1

Ho Chi Minh City – The Beating Heart of Vietnam's Trade

📖 Read the full blog: Filming in Vietnam? Everything is illegal… until it’s not. https://lnkd.in/gnVEtPYj

Discussion:
The journey begins in Ho Chi Minh City (Saigon), the economic powerhouse of Vietnam. This episode explores the city's dynamic role in global trade, highlighting its infrastructure, bustling markets, and the essential role it plays in ofi’s supply chain. We capture the movement of goods, the skilled workforce behind production, and the blend of tradition and modernity that fuels Vietnam’s economic success.

Key Moments:
-A cinematic introduction to the city’s energy, featuring its ports, transportation hubs, and business districts.
-Conversations with key ofi personnel and local workers about their roles in international trade.
-The balance of culture and commerce, showcasing the people behind the process.

Supporting Media Links:

Pre-Show Invite: See Vietnam at PLMA Chicago – https://lnkd.in/dZqdafnC

Booth Design: Welcome to the ofi Vietnam Experience – https://lnkd.in/dRG2xYSH

Recap Video: Vietnam Trade Show Campaign Success – https://lnkd.in/ds9pvS7U

BTS Video: Capturing Vietnam – Behind the Scenes – https://lnkd.in/dF86ZHNP

📖 Read the full blog: Filming in Vietnam? Everything is illegal… until it’s not. https://lnkd.in/gnVEtPYj

01/31/2025

CXG Presents: Vietnam Behind the Scenes – Episode 1

Ho Chi Minh City – The Beating Heart of Vietnam's Trade

📖 Read the full blog: Filming in Vietnam? Everything is illegal… until it’s not.
https://bit.ly/cxgblog

Discussion:
The journey begins in Ho Chi Minh City (Saigon), the economic powerhouse of Vietnam. This episode explores the city's dynamic role in global trade, highlighting its infrastructure, bustling markets, and the essential role it plays in ofi’s supply chain. We capture the movement of goods, the skilled workforce behind production, and the blend of tradition and modernity that fuels Vietnam’s economic success.

Key Moments:
-A cinematic introduction to the city’s energy, featuring its ports, transportation hubs, and business districts.
-Conversations with key ofi personnel and local workers about their roles in international trade.
-The balance of culture and commerce, showcasing the people behind the process.
Supporting Media Links:

Pre-Show Invite: See Vietnam at PLMA Chicago – https://youtu.be/O-cbVlOjAZU?si=ZCfNKHBOJRKNrAMS

Booth Design: Welcome to the ofi Vietnam Experience – https://www.linkedin.com/posts/ofi-north-america-olam-food-ingredients_plma-f210-plma2024-activity-7263911835534274560-a4v_?utm_source=share&utm_medium=member_desktop

Recap Video: Vietnam Trade Show Campaign Success – https://youtu.be/tHnhLB376fs?si=PMRjmUIgk0LrchE-

BTS Video: Capturing Vietnam – Behind the Scenes – https://vimeo.com/1040680949/341428c1ee

New Blog: Filming in Vietnam – Everything is Illegal Until It’s NotFilming in Vietnam comes with unique challenges, from...
01/30/2025

New Blog: Filming in Vietnam – Everything is Illegal Until It’s Not

Filming in Vietnam comes with unique challenges, from navigating permits to working with local fixers and avoiding unexpected roadblocks. Whether you're a filmmaker, journalist, or content creator, understanding the process is key to a successful production.

In this blog, we cover:
-Film Permits & Visa Processes – What you need before arriving
-Fixers & Local Translators – The key to a smooth shoot
-Drone Filming & Equipment Logistics – How to avoid fines and confiscation
-Cultural & Safety Tips – Lessons learned on the ground

Read the full blog here: https://contentexperiencegroup.com/blogs/everything-is-illegal-in-vietnam-until-its-not

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A Guide to Filming in Vietnam

New Blog: Filming in Vietnam – Everything is Illegal Until It’s NotFilming in Vietnam comes with unique challenges, from...
01/30/2025

New Blog: Filming in Vietnam – Everything is Illegal Until It’s Not

Filming in Vietnam comes with unique challenges, from navigating permits to working with local fixers and avoiding unexpected roadblocks. Whether you're a filmmaker, journalist, or content creator, understanding the process is key to a successful production.

In this blog, we cover:
-Film Permits & Visa Processes – What you need before arriving
-Fixers & Local Translators – The key to a smooth shoot
-Drone Filming & Equipment Logistics – How to avoid fines and confiscation
-Cultural & Safety Tips – Lessons learned on the ground

Read the full blog here: https://contentexperiencegroup.com/blogs/everything-is-illegal-in-vietnam-until-its-not



https://contentexperiencegroup.com/blogs/everything-is-illegal-in-vietnam-until-its-not?utm_content=sked_679bb3b1caa77e4584a4fc3b&utm_medium=social&utm_name=sked&utm_source=facebook

01/21/2025

We are thrilled to share that Andrew, Katie, and Brett have been honored with the prestigious Global Humanitarian in Film Award !

Each year, this award is bestowed upon individuals who exemplify a commitment to making a difference in the world, telling impactful stories through outstanding filmmaking craft.

This recognition celebrates their dedication to storytelling that inspires change and creates a meaningful impact.

Brett Langolf Michigan State University The Leukemia & Lymphoma Society

Top Award 🏆  Recipient!  Thank you Greater Columbus Arts Council More to come on the new Documentary Docu-Series LINES O...
12/21/2024

Top Award 🏆 Recipient! Thank you Greater Columbus Arts Council

More to come on the new Documentary Docu-Series LINES OF HOPE

The Greater Columbus Arts Council announced $613,734 awarded to 52 artists in the second round of its new Artist Projects grant.

Shoutout to Vietnam's Local Producer Extraordinaire - TT!We were thrilled to team up with TT in Vietnam, the ultimate Lo...
11/09/2024

Shoutout to Vietnam's Local Producer Extraordinaire - TT!

We were thrilled to team up with TT in Vietnam, the ultimate Local Producer who brings his unmatched expertise, adaptability, and deep local knowledge to our film projects in Vietnam. From scouting perfect locations to managing seamless logistics, TT is the ‘Swiss Army Knife’ every film production team needs,

We’re looking forward to the exciting journey ahead with TT – stay tuned for more to come. Rumor has it… Brazil is next!



TTrung Tien TrinhBBrett Langolf

11/05/2024

Don't forget to vote today! 🗳️

🎬 CXG: Visually Bringing Century-Old Stories to Life 🎬
In collaboration with Ohio State University and OSU Origins, we set out to transform a blog into a compelling 10-part film series showcasing nearly 250 years of iconic U.S. presidential election moments. And the response? Incredible!

In less than a week, our campaign has reached nearly 500,000 views and has doubled OSU’s audience engagement. 📈
Link:https://lnkd.in/gWCq2ks2

We’re thrilled to see how storytelling through film can make history resonate with today’s younger audiences.

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Cheers crew!
01/28/2024

Cheers crew!

01/24/2024

CXG is the home of Cinematic Promotion - the intersection of film and advertising. It is a strategy, end to end, capturing human emotion in the moment that inspires quantifiable action.
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