Little Joy Media

02/07/2024

In a world where everyone’s talking about how we need more positivity and more joy, we’re the ones putting it on and off the screen! 🦋

The unique thing about our approach is that our videos aren’t just about business promotion in a crowded market, although that’s a given 😉 It’s also about building meaningful connections, because thriving businesses and beloved brands are forged through the meaningful relationships they develop with their customers. If you really think about it, the most memorable relationships are those that infuse joy into our lives.

That is why we produce video and media content for you that inspires joy in your customers so that thriving becomes a reality and not just an aspiration. Video marketing provides visual engagement to tell a story which is crucial for building emotional connections with your targeted audience.

If you would like to optimize your digital presence with videos, I invite you to come and connect with us at littlejoymedia.com 🦋💙

01/15/2024

New year new me type of shoot ⚡️

Cheers to a new year of telling joyful stories through the lens 📸

11/07/2023

🎥 Join us for an exclusive in-person shootout at the SLS Hotel, a Luxury Collection Hotel, in Beverly Hills on November 21st at 12:30 PM ✨ This is your chance to showcase your business with amazing content!

We will capture your 30-second elevator -pitch on camera providing you with compelling content that will boost your brand, and allow you to re-watch and perfect your brand's pitch over time.

You will also be a part of a group reel in collaboration with the other participants showcasing the amazing locations and amenities within the luxurious SLS Hotel Beverly Hills.

This will be professionally taped and edited content by in collaboration with .listingagent Beverly Hills Chamber of Commerce

Limited to 15 participants.

Arrival time: 12:30 p.m. and shoot-out starts at 1 p.m. SHARP

Upon registering you will be added to a private text with all the details and information of the reel we will be creating.

Don't miss out on this exciting opportunity to connect with like-minded female business owners!

Reserve your spot now - PM for link! ✨

10/09/2023

How deep will you go to get the shot? 🎬🌊
Thankful for our dedicated and talented crew ✨ bringing joy on and off set!

06/28/2023

Lovely day shooting a pilot episode for an upcoming children’s series on YouTube ✨🔑🩷…

06/16/2023

Promo shoot with Big Heart Toys 🚀🧸🚂
Such a thrill to shoot with them!

Every moment with your child is precious. But finding the perfect toy to help your child grow and learn can be overwhelming. That’s where Big Heart Toys come...

06/16/2023

Here’s a little BTS of our latest project with

Big Heart Toys aims to fill peace and joy in homes by creating a range of toys, books, and games for children of all abilities 💛

Learn more about BHT by visiting www.bighearttoys.com 💓

12/23/2022

Wishing you and yours a merry & bright holiday season and a joy-filled new year! ✨✨✨

From, all of us at Little Joy Media 🦋

09/06/2022

Hope you all had an awesome Labor Day weekend 🎬🎬🎬
It was an awesome time shooting in DTLA for Pafundi Law Firm, an entertainment firm based in Santa Monica, CA. We’re excited to share more soon!

08/02/2022

Some Behind-The-Scenes for ya 🎬

07/25/2022

Our wonderful HMU working her magic on set 🪄✨💄
🎬 🎥

07/22/2022

Running up that hill to get some sweet footage
☀️

07/21/2022

En Route 🎬🎥☁️
Brb getting some cool shots 📸

07/20/2022

Did you know?

➡️ Video increases conversion rates by 86%


➡️ 72% of people say they’d rather learn about a product or service through video


✅ Are you leveraging video to tell your story?


Not sure where to begin? Contact Little Joy Media today to get started 🦋

07/19/2022

A good day for filming in the beautiful Historic Cactus Garden in Beverly Hills 🌵🎥📹

07/08/2022

🎥🎥🎥 Any day is a GOOD day when it’s filming day!

Contact us at littlejoymedia.com to get your video needs satisfied✅

05/09/2022

Should I appear in my own video?

This is a question that comes up often for attorneys wanting to set up videos.

Here’s the answer: Ask yourself why? Why are you creating this video, anyways? Is it to get more leads? Generate more profit? To captivate your audience, and show them why you’re the obvious choice? Is it to make them see you understand what they're going through? Why?

The video is about you. It’s more effective to be in the video and let your audience see who you are than it is if you aren’t in the video. Be authentic. Who are you? What do you do? Why do you do what you do? How do you help? Consumers today are more complex than they were 50 years ago in that they want to know your story. They want to know they can trust you before they choose to work with you. As 72% of people today say they would rather watch a video on a product and service than read text, what better way to share about what your firm does than through video?

05/02/2022

Are you:
Looking to produce your first law firm video?

Thinking of leveraging direct response marketing?
Wanting to increase your firm’s reach by leveraging digital advertising?

—> Contact us today at Little Joy Media for your free consultation!

04/25/2022

Why should you consider Google Ads?

1. It’s 2022
While traditional word-of-mouth referring is still a solid way to obtain clients, you can reach and help a greater number of people when you invest of PPC advertising. The world is shifting into a digital landscape, and the legal market is getting more competitive. Traditional, old methods of client acquisition aren’t enough to stay afloat.

2. Your clients can find you easier
Having an online presence is one thing. Having an optimized online presence is another. If you don’t have an optimized online presence, your clients can’t find you when they need to. Since 98% of consumers choose a business on page 1 of the results page, it’s ideal to have your firm positioned on the first page. Leveraging Google Ads can help you get in front of the eyes of your prospective clients.

3. 95% of people seeking legal advice begin their search online, and Google ranks at the #1 search engine
Consumers often rely on the internet to find solutions to their problems. If you are not visible in the search results, you are losing potential ROI and the opportunity to help your clients.

04/18/2022

Buying is an emotional decision. A lot of lawyers believe distinguishing themselves with expertise and experience alone will pull in clients. However, consumers today actually perceive lawyers as similarly competent in all their fields. If you’re a practicing lawyer, it’s practically assumed you are competent at what you do. People choose familiarity when they’re deciding between which service to go with. When you meet your clients where they are at, you can make yourself not only known, but familiar, trusted, and liked. This is the key to getting clients.

Think of 5-10 places your prospective clients hangout at. Is it Facebook? LinkedIn? The pub? Or maybe most of them are on TikTok? How can you appeal to them there?

04/14/2022

Stop… what?

STOP marketing to other lawyers!

Many lawyers use words and phrases on their websites that don’t directly resonate with their target audience. Things like past accolades, awards and achievements, mentions in SuperLawyers, past work and experience with AM100 law firms, etc. It’s wonderful to get recognition by SuperLawyers and definitely something to celebrate. However, general phrasing that discusses what you are and what you do are all languages that other lawyers may understand, but not necessarily your prospective clients. Your prospects choose you because you provide an answer to their problem and they relate with you. They pay for the experience of working with you. The best way to relate to your audience?

Video Storytelling.

04/04/2022

Here’s a stat for you. You’ve earned it.

03/28/2022

The stats speak:
According to the Google Economic Report, for every $1 businesses invest into Google Ads, they earn $2 in ROI. Paid Ads have a 200% ROI.
When searching, 98% of searchers choose a business on the first page of results they get. Your law firm can leverage this by running an ad campaign that gets to the top of the search results page. Google Ads are undoubtedly one of the best ways to increase traffic to your website.

03/21/2022

The secrets of surviving the trough of advertising:
 
What separates the winners from the rest of the crowd in the game of advertising is actually not the tech or the understanding of platforms. While having a general understanding of how the platform works is important, it’s the messaging, the resonance, the iteration, the patience and trust in one’s abilities to solve problems until the proof of concept is profitable that is the key to surviving the trough of advertising. Regression towards the mean states that the more data you have, the more accurate your results will be.  
 
 
Moral of the story? Never. Stop. Iterating.  
 
 

03/14/2022

What are Google Ads and what’s the big deal, anyways?  
 
 
Google Ads are a form of paid advertising. It is widely known as a PPC, or Pay Per Click system. In other words, there are no monthly charges or recurring fees; you only pay when someone clicks on your ad. You see this most clearly when you search something up on Google, and it generates results at the top of the page with “Ad” positioned right before a results webpage.  
 
 
Google PPC is a popular advertising method because they’re an incredible and effective way to generate highly qualified leads for a law firm. That being said, it’s important to do the necessary research and know who your target audience is before setting up a campaign. Google Ads can be expensive and tricky to navigate especially if you’ve never used them before, so it’s recommended that you hire a professional to run your ad campaigns and help you save time (and ultimately, money). 
 
 

02/28/2022

Last week we touched on what makes a GREAT video. This week we’ll talk about what makes a not so great video 👉


- When there is a disconnection between the audience the - messaging in the video
- You’re not addressing the pain points of your audience
- You’re only talking about yourself, your achievements, but not about them
- Overly obvious polishing or scripted narrative to the point the video feels inauthentic


Video is a powerful tool because it allows you to visually differentiate yourself from every other law firm in your market. If you produce your content in a way where you are acknowledging and respecting your target audience, people will be able to connect with you and have a higher chance of deciding to work with you.


If you’re looking to create your first video, contact us at littlejoymedia.com and let’s get you started ASAP 🦋

02/21/2022

Authenticity is KEY to a GREAT video. What does authenticity look like?


It means showing your personality and speaking the language of your target market.


A great video answers the following questions:

Who you are
Why you do what you do
Why you exist
What are the reasons beyond making money
What is the impact you’re making in your community


In each section of the video talk about how you serve your market. Your brand video will most likely be one of the first touch points for your target audience. Make it count!

02/14/2022

How do you want your clients to FEEL after working with you?

How would you describe your customer after they’ve worked with you? How would THEY want to describe themselves? Before they’re _____ and after they’re _______.

Pro tip: Write them down. It comes down to two words. They’re “brave” and “strong” or “confident” and “inspired.”

Look at your videos and marketing and see if these words are anywhere in there. If not, put them in! Video, with a conversion rate of 86%, is the best tool to use to ensure that your message reaches your audience in the most effective way possible.

Stuck on what kinds of videos to produce? Let us help you today 🦋 littlejoymedia.com