M NICHOLS PR

M NICHOLS PR The art of strategy. The craft of communications.

Creating a powerful headline...
06/01/2018

Creating a powerful headline...

You know you need to grab your audience’s attention fast. Here are some tricks for using Google’s tools to discover the best wording for your content title.

Click below for some Hashtag Hints...
04/03/2018

Click below for some Hashtag Hints...

Do you use hashtags to promote your business on Twitter? Here are 5 different hashtag types that could get your business found easier on Twitter.

Learn Why LinkedIn Should be Part of your Social Media Marketing Strategy...
03/13/2018

Learn Why LinkedIn Should be Part of your Social Media Marketing Strategy...

For B2B social networking, LinkedIn is where the action is! Learn how to harness LinkedIn’s marketing power and generate leads.

Use these ideas to improve your Social Media strategy, intrigue your audience and create more leads...
03/01/2018

Use these ideas to improve your Social Media strategy, intrigue your audience and create more leads...

Part of building trust with your audience is making sure that they hear from you regularly. Here are some ideas for social media missives to stay connected with your followers.

See why press releases are important to reach your key audience..
02/08/2018

See why press releases are important to reach your key audience..

While your active Twitter and LinkedIn profiles are hugely beneficial to your digital PR efforts, there is still a place for a well-worded press release. Here are four ways they boost the bottom line.

Follow these tips to make your videos stand out..
01/17/2018

Follow these tips to make your videos stand out..

A video shared on Facebook and Instagram has different requirements than a YouTube video or other internet offering. Here are some basic rules for mastering video for the small screen.

Check out these marketing trends for the new year...
01/04/2018

Check out these marketing trends for the new year...

The 2018 Marketing Trends You Need to Know

Influencer marketing is one of the most effective ways to connect with a millennial audience. Here's how to reach millen...
12/12/2017

Influencer marketing is one of the most effective ways to connect with a millennial audience. Here's how to reach millennials with it.

https://mnicholscomm.wordpress.com/2017/12/12/using-influencers-to-reach-millennials/

Millennials, roughly defined as people born between 1980 and 2000, are different from the generations that came before them. For one thing, many millennials are digital natives, meaning they not on…

How would your company handle a crisis? These 9steps can help you plan for,  respond to, and learn from a PR gaffe.https...
11/01/2017

How would your company handle a crisis? These 9steps can help you plan for, respond to, and learn from a PR gaffe.

https://mnicholscomm.wordpress.com/2017/11/01/handling-a-crisis-9-steps-to-take/

If you pay any attention to the news these days, it seems like crises are lurking around every corner. One month, there’s news of millions of people’s private data getting into the hand…

Stuck on how to create good content?  This article offers some great tips for creating content that cuts through the clu...
07/11/2017

Stuck on how to create good content? This article offers some great tips for creating content that cuts through the clutter.

With the plethora of articles, videos and images created and posted online each day, PR and marketing pros must fight to be heard. Here’s how you can grab attention.

Wondering how you can increase engagement with your audience? The answer might be live video.https://mnicholscomm.wordpr...
06/21/2017

Wondering how you can increase engagement with your audience? The answer might be live video.

https://mnicholscomm.wordpress.com/2017/06/21/live-video-101/

  Just how big has online video gotten? Inc.com named 2017 the “year of video,” due to the undeniable increase in video use online. Hubspot found that 87 percent of marketers use v…

Follow these guidelines to help make your digital advertising as impactful as possible...
06/05/2017

Follow these guidelines to help make your digital advertising as impactful as possible...

As a brand how can you make sure you’re maximizing performance and boosting ROI with your digital ads? I’ve outlined some guidelines and provided some simple steps to explain how these tactics can be integrated quickly and efficiently into your digital ad campaigns and day-to-day digital marketing.

Don't forget that social media is a two-way street...
05/04/2017

Don't forget that social media is a two-way street...

Digital marketers who know how to tap into current conversations and keep their finger on the pulse of consumer trends can see huge success. Here’s what you should know.

Add visual content to your media mix to boost media coverage and web traffic.  See how...
03/22/2017

Add visual content to your media mix to boost media coverage and web traffic. See how...

The visual information packages are shared three times more than any other social media content. They’re also popular with journalists.

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