Emilie & Lane

You slip the strap over your shoulder, and instantly, it feels like you’re not just carrying a handbag—you’re carrying your own narrative. 💁‍♀️👜💬 Pro tip: Never go alone to pick out something this special. Always bring a bestie to help you decide—it’s practically a rule of the fashion world!! You need that friend to say, “Yes, this is the one!” 👯‍♀️

Beyond grateful for how the year is ending with the clients I worked with, experiences I had, and new skillsets I learned. 🤍 The dream of what Emilie & Lane could be, fully became a reality in 2024 as my second year in business. Collaborating with clients all over the world, creating work that goes beyond just social media, changing the way people see themselves, and working across many industries… I am blessed! 🕊️ It’s been a year of pivots, thinking outside the box, (a few downfalls), and a lot of creative thinking, but most importantly a lot of personal and business growth! I can’t wait to work with you in 2025, it’s going to be a big year, I know we are all feelin’ it! 🥂 . . . . . #branddesigner #brandidentity #brandingdesign #brandingstrategy #brandingtips #brandmarketing #brandstrategist #brandstrategy #brandvoice #contentcreator #contentmarketing #contentstrategy #digitalmarketing #marketingdigital #marketingstrategy #marketingtips #onlinemarketing #personalbranding #socialmediaportland #socialmediamarketing #brandcurator

Trying to STANDOUT in your industry? Time to flip the switch on your marketing plan. Drop “CUSTOMIZED” below to get ahead of your competition for 2025. You’ve made it this far, you’re a successful business owner, but what about your digital footprint? Are you posting content and hearing crickets? Is your branding resonating with the right clientele? It’s time to make BIG MOVES going into the end of the year. Your branding and business work hand in hand to create long term success. Having a brand that is trusted, recognized, and powerful with a strong message that says “I am not just x but I am also a businesswomen” makes you immediately stand out as the authority in your industry. Make your audience not only understand you, but FEEL connected to you as well. Ready to build a stronger brand? I got you! 🫶🏼 DM to get started or comment ‘CUSTOMIZED’ with a few quick keyboard taps! . . . . . #marketingcoach #contentstrategy #personalbranding #portlandbranding #portlandcontent #customstrategy #socialmediabusinessstrategist #socialmediabusinesstips #socialmediastrategist #contentcreationstrategy

Find Trending Audio FAST!! 💨 🎵But first, what is trending audio? Popular music tracks, sound effects, or spoken audio clips that are widely used by users in their Reels and Stories. 🎵Why is this important for accounts under 10k followers? These audio pieces gain traction because they resonate with current trends, viral challenges, or popular themes. Leveraging trending audio can help increase engagement and visibility, as the Instagram algorithm often promotes content that uses popular and trending elements. Here’s the best part… You don’t have to spend an excessive amount of time trying to find trending audio (your time is better spent elsewhere, I promise!) Here’s the quickest way you can find the list of Top 50 and save them: *must have your account set to Creator to access* 1️⃣ Go to your account and click “Professional Dashboard” 2️⃣ Scroll down to “Trending Audio” 3️⃣ Add the trending audio sounds you like 4️⃣ Next time you create a reel, go to the music button, click “Saved” and you’ll find all the ones you liked for you to choose from! ✨ Was this helpful? Follow @emilieandlane.social for more ways to be efficient with your time on IG . . . . . #findtrendingaudio #instagramhack101 #socialmediaconsulting #instagramtrendingaudio #socialmediabusinessstrategist #socialmediastrategy #instagramhacksforgrowth #instagramtip #instagramtipsandtricks #instagramtipsforbusiness #instagramtipsdaily #instagramtips101 #instagramtipsfornewbies #instagramtipsforsuccess #instagramtipsandhacks #socialmediamarketer #socialmediacoach #socialmediastrategist #socialmediamarketingagency

Please, please, please STOP doing this ⤵️ If you want people to take your business and your content seriously, and truly see you as a leading expert in your industry… ❌ Stop mimicking the same overused 10 trending faceless clips (you know the ones) ❌ Stop limiting your success by copying your competitors top performing content ❌ Stop switching up your fonts and colors for every post - make up your mind!! Instead… ✅ Take B-roll video clips throughout your day to show off your own unique style and personality ✅ Spend time in your analytics and figure out what your own top performing content is ✅ Pick 1-2 Instagram provided fonts, and 1-2 colors to use for every reel 👉🏼Are you doing all of these? What other adjustments have you made to your account that have worked? Follow @emilieandlane.social for more! . . . . #instagramhacks #instagramhacksforgrowth #instagramtip #instagramtipsandtricks #instagramtipsforbusiness #instagramtipsdaily #instagramtips101 #instagramtipsfornewbies #instagramtipsforsuccess #instagramtipsandhacks #socialmediamarketer #socialmediacoach #socialmediastrategist #socialmediamarketingagency #socialmediaconsultant #socialmediadesign #socialmediacontent #socialmediamangers #socialmediahelp #socialmediagrowth #socialmediamarketingstrategy #socialmediatip #socialmediaconsulting #socialmediatipsandtricks #socialmediasuccess #socialmediaexperts #socialmediatraining #socialmedia101 #socialmedia101 #socialmediamanagerlife

Don’t try this at home! ⤵️ This shoot was planned and executed in less than 12 hours!! 🤯 Why?! Because I had an ah-ha moment idea, and I needed brand photos immediately in order to execute it. (Life as a business owner = acting quickly) So far this year I have done 3 types of content shoots for my own brand: ✨ In my living room ✨ Professional photo studio in LA ✨ Rental space in Portland Here’s what I’ve learned: 🎥 Content shoots don’t have to be a production. 🎥 They don’t have to cost you hundreds or even thousands of dollars. 🎥 You can still achieve a professional look without a professional camera. 🎥 They can be executed in less than 2 hours. 🎥 Bringing on a team, photographer, or partner to help actually does make a huge difference in comparison to a tripod. While I think it’s necessary for a high-end luxury brand, and I do LOVE & encourage a top tier professional content shoot (and do them often for clients), I highly recommend exploring a DIY shoot! What do I mean by that? Step 1: Decide if your brand would truly benefit from a content shoot (in today’s competitive digital landscape, I don’t think it would hurt!) Step 2: Contact me!! Let’s spend 60-minutes together developing a plan for you to then go off and execute yourself OR decide that it would be best for me to come to you and work together to bring your vision to life! Step 3: Find a studio space (rentals are in every city) Step 4: Find a photographer, or a friend who you trust has a good eye with your best angles (shout out to @studio___888 for this particular shoot) Step 5: Enjoy all your new evergreen photos and content you can use! If you’re already at Step 2, DM me to set up a call 📞 . . . . . #contentshoot #brandshoot #professionalbrandingphotographer #professionalbrandshoot #contentshoottips #personalbrandingexpert #personalbranding101

This might sound crazy… But there is a lot of time and planning that goes into to a content shoot, especially a 12-hour one! 😅 Comment the biggest factor you consider, I’m curious to know. Here’s just a couple of my secrets for a successful shoot… 😉 I always consider: ✨The location at that time of day ✨ What outfit to pair with the aesthetics of the location ✨ What type of B-roll content feels most natural but captures an essence it normally wouldn’t when filming at home SAVE these as a reminder for your next shoot! And… If you have a vision, I can execute it 🎥 And if you don’t, we can create one from start to finish! If this sparks your interest, let’s chat ✨

Feel like the ‘black sheep?’ SURPRISE AT THE BOTTOM: There’s a reason why going against the grain is a road less traveled, but you don’t have to walk it alone. I work with a very selective group of clients who understand the value of this. ‼️QUIZ TIME‼️ How many of these resonate with you? ✨ Being different means bringing a unique perspective and approach to how you solve problems ✨ Having the daily courage to forge your own path is liberating and builds resilience ✨ Following your dreams means you’re pursuing something that truly resonates with you ✨ Learning valuable skills and lessons that push you outside of your comfort zone ✨ Knowing you have the power to become a trailblazer in your niche ✨ There’s a sense of freedom and independence when you aren’t constrained by social normals If you felt like 1 or more of these spoke to you… 🖤🖤 You’re exclusively invited to attend my free 60-minute online workshop about How To Craft Your Professional Brand Personna! If you don’t have time the engage for 30 minutes a day, your schedule makes a content plan feel overwhelming, you’re not the most creative when it comes to ideas… THIS IS FOR YOU! You can still show up for your business by having a polished, iconic brand that builds credibility and momentum to bring in new clientele. Are you in?! Comment “YES” and I’ll send you the link to register! 💻✨🥂 . . . . . . #brandingworkshop #brandingidentity #brandstrategy #brandingtips #socialmedia101 #instagramforbusiness #socialmediaforbusinesses #femaleentrepreneurship

Here’s how to take ONE idea for content and use it in 3 different ways on Instagram… ⤵️ First, come up with an idea or topic! From there, you can get THREE pieces of content to post on Instagram for this week if you follow this simple method: 1️⃣ Upload a 4-6 second B-roll clip and use text overlay for the hook on the video. Then write out your caption starting with a second hook and ending with a CTA. 2️⃣ Film a talking head video speaking directly to the camera positioning yourself as the authority on the topic, and write a shorter caption. 3️⃣ Share a carousel post reiterating all the same info, just spread across multiple slides. And guess what… You can use this formula every time, each week! It will cut your content creation time IN HALF so that you have more time to work on your actual business to convert prospects into clients!✨ Do you want to turn followers into leads overnight? It’s time to redevelop your content strategy. Send me a DM to get my June special 1:1 session rate! 🤍💸🥂 . . . . #personalbrandingexpert #contentcreationhacks #contentcreationstrategy #contentcreationforbusiness #socialmediacoachingforwomen #socialmediaforfemaleentrepreneurs #femaleentrepreneurlife #socialmediabusinesscoach #socialmediabusinessstrategist #portlandbranding #portlandcontentshoot