The Curious Design

The Curious Design Katie Swetman is an artist with many canvases. Her work in graphic design has been honored many times during her 14 year long career.

After earning a degree in Graphic Design from Louisiana State University, she joined the Corporate Communications team at Blue Cross Blue Shield of Louisiana. During her tenure there, she created a variety of advertising and marketing campaigns including Angel Awards and Our Home, Louisiana, which earned several local, regional and national awards. Katie then joined the team at Raising Cane's Chic

ken Fingers and quickly moved into the role of Art Director and became an integral part of branding the quickly growing restaurant chain. Her style of bringing together strategy and design helped build some of the companies most memorable and successful campaigns to date, including Lemonade Rocks and The Box That Rocks. Katie also designed many key in-store elements including the menu boards, and new product packaging and displays for Cane's first ever airport location that included a new line of special products. As Art Director for Maxon Media, a design firm specializing in web design and development, Katie gained valuable knowledge of designing for multimedia as well as print and advertising. Katie had the opportunity to work with and develop award winning campaigns for clients such as Volunteer Louisiana, Cox Communication, Cox Sports Television, Louisiana Youth For Excellence, Bowl For The Cure, St. Thomas More Catholic School, St. Joseph's Academy, and Christ The King Presbyterian Church in Houston. In October of 2011, Katie moved to New Orleans and began designing full time as an independent designer. She has three cats, loves painting, photography and a great cup of coffee.

Address

Baton Rouge, LA

General information

Graphic Design, Art Direction, Print, Interactive, Brand Development, Logos, Print Ads, Billboards, Posters, Album Covers, Brochures, Apparel, Annual Reports, Flyers, Postcard, Interface Design, Photography, etc.

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Our Story

Katie’s foundation in design makes her a natural problem solver. Striving to create a sound rationale with every creative decision, she steers the creative ensuring it is always rooted in strategy and aligns with the client’s business goals. Through her years as Art Director and Creative Director, she has overseen and implemented integrated advertising campaigns, TV production, copywriting, brand transformations, as well as digital and social marketing. Katie’s in-house experience producing and managing creative for Blue Cross and Blue Shield of LA and Raising Cane’s through their years of exponential brand growth gives her a unique insight into the heart of a brand and a client’s day-to-day challenges that often get overlooked by other agencies. Katie has had the pleasure of working with awesome brands such as COKE, Powerade, Drew Brees, Walk-On's, Raising Canes, Blue Cross and Blue Shield of Louisiana, Cox Communications, United Way, Volunteer Louisiana and many more. Katie has a bunch-o-cats, a band named Palomino Darling and a sweet ol’ fiancée named Sam.


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