The Sparrow Collective

01/27/2025

How often are you updating your website?

There is nothing worse than searching for a vendor/product/business and looking at dated photos from 2013.

It's losing you money.

It's time to update your digital home and voice; I've got you. 😜

10/31/2024

10/21/2024

I am SO EXCITED to offer services specifically designed for authors.

I've been working hard behind the scenes to create offerings that would provide authors with a one-stop shop for their book or career launches.

✨ Website Design + Maintenence
✨ Social Media Graphics
✨ Branding
✨ Book Covers
✨ Promo Graphics

Swipe to the end to see how you can grab a free social media graphic designed just for you for sharing this post in your stories. 😉

10/18/2024

Sharing some cuties that bring me joy.

My wife Shellie believes in me an insane amount. She supports me in my career journeys and lends a helping hand in any way she can. We've been together for just about 12 years now and married for 7.

Dean is my bestie's baby, my nephew, and a soon-to-be big brother. He likes screaming back and forth with me, squishing his food in his hands, and has permanently filled a little empty space in my heart.

Happy Friday! I hope you're surrounding yourself with people who bring you joy, too. 🥰

10/17/2024

Next in the "Spot a QUALITY social media manager" series....👀

If your content doesn't address pain points or answer questions, you're missing a huge opportunity.

When you're shopping for a vacuum, you want to know about the warranty, the charge life, and whether you can return it.

You should do the same thing with your products or services.

10/15/2024

Statistics show that generic holiday posts, don't perform.

If you see a portfolio for a social media manager and their graphics read "Happy Labor Day" — run.

I'm not kidding.

It might be a 'hot take' but these are just shown to be loser posts. There are other ways to celebrate holidays without giving clients a 'filler' post.

What are you thinking of my 'spotting a QUALITY social media manager' series so far?

Helpful?

10/14/2024

I've seen so many videos lately that are promising businesses unrealistic things.

🚩"HOW I GOT 100 FOLLOWERS IN ONE DAY"

🚩"COMMENT 'X' TO GET MY STRATEGY TO GET 1000 NEW FOLLOWERS THIS MONTH"

A quality social media manager will help you come up with achievable goals.

So, today's tip when looking for a new social media manager is to ask, "What are some goals you set for your clients?"

If they don't make goals for their clients - run.
If the goals are all follower based - run.

Ta ta till tomorrow, stay tuned for my next post about spotting a QUALITY social media manager.

10/11/2024

It's not meant to sound catty; it's meant to be REALISTIC.

If you're looking to hire a social media manager and want fast, quick growth, I won't take you on as a client.

The truth is, algorithms constantly change, people's spending habits ebb and flow, and the amount of time people spend on social media does too!

I'm talking more about HOW TO SPOT a quality social media manager (regardless of price) this month; here's tip number one.

If they promise you FAST + MASSIVE growth, run. 👋

10/09/2024

Have you updated your website recently?

Here's a little friendly nudge and reminder, perhaps it's time to add this task to your to-do list.

Reach out if you have questions or need advice, chuckaboo. 🥰

10/03/2024

For most of us, that's a highly unrealistic expectation.

One thing I've realized is that because we hear about and see 'viral' content — we think that's a normal expectation.

But it isn't.

Focus on the QUALITY of followers you have.

Nurture those relationships and make them convert instead of trying to mass appeal to people who may never purchase from you.

Followers will come and go; customers will stay.

10/02/2024

Engagement [aka communication] is so important for your growth.

Social media is SOCIAL.

If you're not strategically engaging with others, you're likely hindering your growth.

Here are a few little tid-bits on how you can make your actions strategic.

Gonna try it?!

09/30/2024

Cheers to an absolutely magical 7 years of marriage with my wife, Shellie.

From college algebra class to creating this beautiful life we have together.

I couldn't feel any luckier to be married to my best friend.

12 years of you being mine. 🫶🏻

Gowns:
Photo:
Venue:

09/28/2024

The most important thing about user-generated content isn’t that it exists — people will always talk about products they like.

It’s how you decide to leverage it for your brand that matters.

09/27/2024

I've been creating content for the performing arts industry for 6 months now, and I knew nothing about acting.

I've always said 'Your social media manager should understand your industry" — which I still stand by.

But, when you find someone dedicated and hardworking, they'll be excited to learn to understand your industry, just like me.

09/26/2024

Send this to someone that is a cherry on top.

You're someone that makes something that is already good even better, or perfect. 🥰

09/25/2024

How I feel when a new client joins The Sparrow Collective Fam.

Also, I'm heading off to Tulum today so a little happy dance is in order.

If I'm a bit delayed replying, it's because I'm celebrating my 7-year anniversary with Shellie + her 35th birthday poolside.

09/24/2024

I'm SHAKING things up today.

So many people tell me that they don't want to record themselves for videos, but in a world of quick-vid content, that just hinders your growth.

So today, here's a little exercise you can try before filming yourself.

Let me know if you try it! 🥰

09/20/2024

Fridays are for my feral friends.

This weekend, we're celebrating Mabon, the autumn equinox. At this time, darkness (night) and light (day) are equal.

My suggestion if you want to celebrate the autumn equinox is:

🍁 Bake something fall-inspired - think pumpkin bread, apple pie, etc.
🍁 Turn on Lana Del Rey's 'Season of The Witch' and dance around your house.
🍁 Light some cozy candles.
🍁 Start putting up your fall decor!

Happy 'almost' Mabon!