Media and events company:
01/25/2025
The Underrated Power of Being a Podcast Guest
Podcasts are still one of the most underrated tools for growing your brand and building authority. Here’s why I think more people should be jumping on this:
1. You’re Speaking to the Right People: Podcasts have niche audiences that are already interested in your area of expertise. Instead of shouting into the void, you’re having real conversations with people who actually care about what you do.
2. Storytelling Builds Trust: When you share your story and insights on a podcast, you’re not just talking—you’re connecting. People get to know who you are, what you stand for, and why they should trust you. That’s powerful.
3. The Relationships Matter: Podcast hosts are often industry leaders or well-connected creators. Guesting on their show isn’t just about exposure; it’s about building relationships that can lead to bigger opportunities down the road.
4. Long-Term Value: A podcast episode isn’t a one-and-done thing. It lives online, continues to get discovered, and keeps working for you long after you’ve recorded it.
If you’re a creator, entrepreneur, or just someone with a story to tell, getting on podcasts should be part of your growth strategy. It’s not about being perfect—it’s about showing up, being real, and sharing your perspective.
What’s been your experience with guesting on podcasts?
