The Loyalty Firm

01/20/2025

You coming to Austin for SXSW 2025?!?

07/17/2024

My Education & Theta Naught's collaborative project known as Sound Mass releases their 3rd album this Friday but you can experience the full album on Bandcamp right now!! 🤘🤘🤘

8 track album

07/17/2024

SM3 reviewed by The Cosmic Clash ‼️

When our friends with Austin band, My Education and Salt Lake City’s Theta Naught told us a new album was coming ten years after the release of their second collaboration, it was a bit of a s…

05/16/2024

🌴 LA //// + + + presented by

Venue is 🤫 TBA

All ages 🤘🤘🤘

Special thanks to

03/14/2024

Our SXSW Official Showcase is tonight at Zilker Brewing Company ‼️

Lineup:
Arches (Hong Kong) 7PM
Lauren Lakis (LA/Austin) 8PM
Swallow the Rat (Auckland) 9PM
my education (Austin) 10PM

Wristbands/badges prioritized but you can get in with small cover

Doors at 6PM
Poster designed by Velcrowolf

🤘🤘🤘

03/14/2024

Our Official Showcase is tonight!

Lineup:
(Hong Kong) 7PM
(LA/Austin) 8PM
(Auckland) 9PM
(Austin) 10PM

Wristbands/badges prioritized but you can get in with small cover

Doors at 6PM
Poster designed by

🤘🤘🤘

03/13/2024

TODAY!!!

03/10/2024

⭐️GIDDY UP, PARTNERS! SXSW IS COMIN’⭐️

Here’s my full schedule!! Shows start in 1 WEEK. Ahhhh!!

Fri 3/8 @ Stubbs inside stage @ 1030pm after The Kills
Sat 3/9 @ Which House, Denton 10pm ☆HOUSE BY HOUSE FEST☆
Sun 3/10 Volstead Lounge Side One Track One Austin Town Hall @ 930pm
Tues 3/12 @ 13th Floor Play to the Plants The Cosmic Clash @ 4pm
Wed 3/13 @ 110 Live Oak St Vancerts ATX @ 245pm
Thurs 3/14 Zilker Brewing Company 8pm ☆OFFICIAL SHOWCASE☆ The Loyalty Firm
Fri 3/15 Volstead Lounge Space Agency Booking Showcase @ 3pm ☆☆☆ Sunny’s Backyard FOR SPITE FEST III For Spite Creative @ 615pm
Sat 3/16 @ Inn Cahoots 101X Homegrown @ 4pm
Sun 3/17 @ 13th Floor Green Witch Recordings @ 10pm

⭐️⭐️⭐️

📷 Gold Cat Studios

03/10/2024

our 2024 schedule is loaded 📈

*also just added:

Wed 13th - Vancerts at 5:45pm (venue change)*
Wed 13th - 12:00am*
Sat 16th - at Volstead 11:00pm*

03/10/2024

JUST ADDED: We're pleased to announce Angelo Moore and the Brand New Step (Fishbone) have joined the Webberville Block Party March 16

Catch them at 5p at The Lost Well
Set times and details: https://2024.do512.com/events/2024/3/16/webberville-block-party-tickets

Angelo Moore

03/10/2024

Howdy y'all -

Add TLF's official SXSW showcase to your schedule in the app: https://schedule.sxsw.com/2024/presenters/5145

Here's a playlist featuring the showcasing artists: https://open.spotify.com/playlist/1PnAr9ws5gsrThp1OizKjH

🤠 🤠 🤠

3/14/24 @ Zilker Brewing Company (SXSW Official Showcase)

Lineup:
my education :: 10PM
Swallow the Rat (NZ) :: 9PM
Lauren Lakis :: 8PM
Arches (Hong Kong) :: 7PM

poster designed by Velcrowolf

03/10/2024

🚨 Wednesday, March 13th Vancerts x TLF present It's A Van Fest at VINYL Beauty Bar. RSVP at vancerts.com/RSVP to join us!

Lineup:
- 2pm
- 245pm
- 330pm
- 415pm
- 5pm
- 545pmdeath.atl - 630pm
- 715pm

🤘🤘🤘🤘🤘

02/27/2024

Motel Void Music Blog did an interview with Hayden Fritchley from Swallow the Rat ahead of their USA tour 🤘

MOTEL VOID: You are from New Zealand (Aotearoa). How would you describe the current music scene there? Do you feel that you’re part of it? SWALLOW THE RAT (HAYDEN): Seems like the scene is he…

02/25/2024

📣 FRIDAY, MARCH 1st is my bday 🎂 AND the first USA tour date for Aotearoa, NZ post-punk shoegazers Swallow the Rat! Opening up this early show is TX psych garage legends ST-37

Doors 6pm
ST-37 7pm
Swallow the Rat 8pm

$10 door, 21+ up

presented by The Loyalty Firm + The Nothing Song

🤘🤘🤘🤘🤘

02/15/2024

📣 TONIGHT at ResidentDTLA 🎵 Glass Eye, Lauren Lakis, French Mouth & Her Magic Orchestra

02/13/2024

🔥