Yifat Cohen

Yifat Cohen Tired of all that "great advice" that doesn't work? Here you'll find everything you need without the fluff you don't. See, TRUST is a rare commodity.
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The marketing funnel is broken - if you don’t have a big team that constantly produces great content, an unlimited marketing budget and ample time, it’s extremely difficult and to move someone from free…. To $997 (where it becomes profitable)


Email still has the highest ROI, but Google’s way of segmenting emails into the Promotion and Updates tabs makes it harder for your audience to see your e

mails. If they don’t go looking for them (and they won’t because there’s no relationships), you’ll be talking in the void. You won’t see an ROI on your efforts, your open rates and click through will drop and as a result - your deliverability will suffer. We all know that marketers are there to sell us, not to make friends. How do you build trust fast? We do it through a unique process we developed called - From Conversations to Conversions, and you can learn all about it and how to apply it to YOUR business here ->https://goo.gl/67cFDG

OR - call us! There's nothing better than a personal call to help answer your unique business questions -> https://goo.gl/b1ZblB

Zoom has a meeting coach analyzing your calls. Turns out I talk fast, but I am also patient. so if you don't get what I ...
07/17/2024

Zoom has a meeting coach analyzing your calls. Turns out I talk fast, but I am also patient.

so if you don't get what I said the first time, apparently I'll patiently repeat myself 😂😂

I'm taking a select group of experts and walking them through building their brand and authority in 5 days, speeding it ...
07/17/2024

I'm taking a select group of experts and walking them through building their brand and authority in 5 days, speeding it up with the help of Ai.

We spent the first day on the hardest thing for most entrepreneurs - nailing our avatar: their wants, their fears and the problem we help them solve.

Here's how it went:

I asked Google to suggest a song I haven't heard before that I might like, and it nailed it.It's my go-to now for findin...
07/16/2024

I asked Google to suggest a song I haven't heard before that I might like, and it nailed it.

It's my go-to now for finding new music :)

try it.

Every time I share a gun training we do at Round Rock Krav Maga I hear the 'educated masses' tell me how it'll never hap...
07/10/2024

Every time I share a gun training we do at Round Rock Krav Maga I hear the 'educated masses' tell me how it'll never happen this way..

and then someone sends me this video.

😂😂

Violence is on the rise. Bad people are skilled in violence, what about good people? It's time to train and be prepared.Knowing how to properly handle a gun ...

For all you online sellers: TikTok has announced Deals For You Days in the U.S.  - a large sale offering discounts acros...
07/01/2024

For all you online sellers:
TikTok has announced Deals For You Days in the U.S. - a large sale offering discounts across thousands of trending products, beginning July 9.

The company announced the sale immediately after Amazon revealed the date of its next Prime Day sales, which begin on July 16. Merchants and creators on TikTok will be able to participate in content challenges for short video and live shopping events during the sale event.

On the eve of a potential ban in the U.S., TikTok is seizing opportunities to make money -- and reminding U.S. lawmakers of the small businesses it supports.

06/30/2024

If your Tesla gets stolen, is it now an Edison?

06/14/2024
🤭🤭
06/14/2024

🤭🤭

06/10/2024

Someone PLEASE tell web designers to STOP putting menus as PDF files!

For the love of all that's holly, make it a web page.

A friend of mine did a photoshoot and didn't notice the left-overs her shoes left on her feet.The photo was perfect, exc...
05/31/2024

A friend of mine did a photoshoot and didn't notice the left-overs her shoes left on her feet.

The photo was perfect, except for that little detail.

Me: well, just fix it with Ai.

Him: That Ai is a myth. I've never been able to get it to work right.

Me: I've done it so many times before man. It's easy.

Him: well, do it! and record a video showing me how you did it.

Challenge accepted.

I present to you two ways you can transform your images with Ai, using both Adobe Firefly (which is a free web browser experience) and Photoshop.

Check out the video to see which one worked better.

Learn how to clean up your pictures with Ai using Adobe Firefly and Photoshop. Whether you're new to editing or a seasoned pro, these tools will help you enh...

Percentages are a funny thing, aren't they? 😉
05/30/2024

Percentages are a funny thing, aren't they? 😉

Understand the end result and purpose: Before incorporating new tools into your strategy, be clear on what you hope to a...
05/28/2024

Understand the end result and purpose: Before incorporating new tools into your strategy, be clear on what you hope to achieve with them and how they align with your desired outcomes.

Adopt a relational sales approach: Focus on face-to-face interactions and genuine relationships to transform prospects i...
05/25/2024

Adopt a relational sales approach: Focus on face-to-face interactions and genuine relationships to transform prospects into customers. It's often the personal touch that converts interested parties into loyal clients.

Work with established trust: Partner with individuals who have built a loyal following to leverage trust and drive highe...
05/21/2024

Work with established trust: Partner with individuals who have built a loyal following to leverage trust and drive higher conversion rates. People buy from those they trust and believe in.

Fulfillment Over Automation: Find a balance between leveraging automation and maintaining the fulfilling aspects of your...
05/18/2024

Fulfillment Over Automation: Find a balance between leveraging automation and maintaining the fulfilling aspects of your work that involve human connection.

GPT 4o is teasing me with capabilities that aren't there... 😩
05/14/2024

GPT 4o is teasing me with capabilities that aren't there... 😩

Who started playing with this yet?
05/14/2024

Who started playing with this yet?

Be mindful in automation: Use tools like Make and Zapier to save time on repetitive tasks but be aware of their limitati...
05/14/2024

Be mindful in automation: Use tools like Make and Zapier to save time on repetitive tasks but be aware of their limitations and potential for unintended consequences. Quality control and alignment with your values are crucial.

The biggest challenge with content creation is that we're trying to do it on our own.
05/11/2024

The biggest challenge with content creation is that we're trying to do it on our own.

Prioritize genuine help over sales pitches: When conducting webinars or any educational content, focus on providing real...
05/07/2024

Prioritize genuine help over sales pitches: When conducting webinars or any educational content, focus on providing real value and assistance to build trust and relationships, not just on selling your product or service.

So this is the next generation. We're so screwed.
05/07/2024

So this is the next generation. We're so screwed.

AI influencers could actually benefit brands looking to connect with Gen Z consumers.

Share knowledge freely: Consistently share your expertise and solve problems for your audience. This approach can lead t...
05/04/2024

Share knowledge freely: Consistently share your expertise and solve problems for your audience. This approach can lead to trust, referrals, and sales as a result of being seen as a thought leader in your industry.

How much of this will turn people into copy-cats who can't find their own voice, vs. help them build actual loyal fans?
05/03/2024

How much of this will turn people into copy-cats who can't find their own voice, vs. help them build actual loyal fans?

Having trouble analysing your competitors on social media? Now you can use Publer Competitor Analysis to understand competition & dominate your industry.

That point in story where you can't wait to find out what happened but you really don't want it to end...(the last book ...
05/01/2024

That point in story where you can't wait to find out what happened but you really don't want it to end...

(the last book in the Lightbringer series. SOOOOOOO goooood!)

Provide a pathway for new voices: If you're new to the industry or have less experience, focus on impacting lives and bu...
04/30/2024

Provide a pathway for new voices: If you're new to the industry or have less experience, focus on impacting lives and building a system based on feedback to refine your value proposition and skills.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 and substantial content is the key to creating impactful and effective marketing materials.
04/27/2024

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 and substantial content is the key to creating impactful and effective marketing materials.

Wow."The Federal Trade Commission on Tuesday banned employers from using noncompete contracts to prevent most workers fr...
04/24/2024

Wow.

"The Federal Trade Commission on Tuesday banned employers from using noncompete contracts to prevent most workers from joining rival firms, achieving a policy goal that is popular with labor but faces an imminent court challenge from business groups."

Thoughts?

Move sets up high-stakes legal clash with business groups over the agency’s power

Want toto build Thought Leadership on the Front End and Boost Conversions on the Backend Even if You Hate Selling?Then l...
04/23/2024

Want toto build Thought Leadership on the Front End and Boost Conversions on the Backend Even if You Hate Selling?

Then listen to this episode of Eofire.com where I chat with John Lee Dumas about how to do just that :)

Yifat Cohen helps high-income experts Ignite Thought Leadership on the front end to Boost Conversion to 40% on the backend, in just 1 hour a month, through her done-for-you service.

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