Lyda Creativity that connects.

Lyda is a creative agency that makes strategic content—design, video, and VFX—transforming business communication where imagination meets legibility.

01/02/2025

When it’s time for a major product launch, you go straight to the source—the people who built it. Our video team went behind the scenes of PayPal’s latest innovation, Fastlane, to capture its story. We spoke with Karen Posada, the engineering lead, who shared how Fastlane is transforming the game with faster transactions & happier customers.

12/18/2024

Central Park—843 acres of history, beauty & life in the heart of New York City. To help protect this iconic landmark, the NYPD turned to Nightingale Security. Their remote drone systems provide a reliable watch from above, offering precision & support where it matters most. We were honored to tell this story, showcasing how Nightingale’s technology is helping safeguard one of the world’s most cherished places.

12/12/2024

Happy Holidays to you & your loved ones! It was a year of innovation at Lyda. Here’s to a prosperous & inspiring 2025.

10/04/2024

On the road with PayPal & BigCommerce, capturing stories in motion. Checkout conversions flow like a rhythm—effortless. Honored to help tell it, frame by frame.

Meet Erica, our newest Project Manager and seasoned French Hornist. 📯Raised on the lively shores of Myrtle Beach, South ...
07/10/2024

Meet Erica, our newest Project Manager and seasoned French Hornist. 📯

Raised on the lively shores of Myrtle Beach, South Carolina, Erica's affinity for music developed early on. Together with her sister, she found joy in crafting costumes for their performances, drawing inspiration from their shared love for drama, music and movies.

As a devoted member of the band, Erica discovered not only a passion but also a sense of purpose. Her dedication to excellence led her to pursue a major in French horn performance, while her time in the ensemble honed her leadership and organizational skills.

In addition to her musical pursuits, Erica held aspirations of motherhood and family life, which guided her decisions as she moved forward. Relocating to Nashville with her husband, Curtis, she was motivated by a strong work ethic and a desire to make meaningful contributions. Through various roles in retail management and customer experience, Erica showcased her diligence, creativity and commitment to service.

Her journey reached a milestone when she played a key role in launching an internal project management platform for her non-profit/church organization. Throughout her career, Erica found fulfillment in facilitating connections within organizations and fostering collaboration.

At Lyda, Erica has found purpose by blending her creativity with a natural inclination to support and nurture others. Beyond her professional endeavors, she finds joy in life's simple pleasures. Her travels have taken her to diverse destinations, from the serene landscapes of Australia to the bustling streets of India, Guatemala and Haiti.

In her quieter moments, Erica takes solace in sewing garments for her family and binging the newest television show. Now, as a new family, she and Curtis treasure the time spent with their son, Marshall, as they embark on adventures together, exploring the world with wonder and delight.

This week, our team is spreading its wings in Connecticut to capture a client’s case study video.
07/02/2024

This week, our team is spreading its wings in Connecticut to capture a client’s case study video.


06/26/2024

Get connected!

Congratulations to Karli!!! We’re so excited for you! 🐣🍼💙
06/12/2024

Congratulations to Karli!!! We’re so excited for you! 🐣🍼💙

06/11/2024

Discover how the latest upgrade to Mina Mainnet is building an internet of true things with a ‘Proof of Everything.’

Meet Brendon, our Creative Director of Virtual & 3D and a hobbyist children’s book writer. ✍️ Brendon grew up in North C...
06/05/2024

Meet Brendon, our Creative Director of Virtual & 3D and a hobbyist children’s book writer. ✍️

Brendon grew up in North Carolina, where he was raised in a musically gifted family. While he occasionally picks up his guitar and sings, Brendon uniquely pursued the visual arts. From a young age, his parents could easily find his drawings on any available piece of paper. In addition to creating a popular cartoon series for the bulletin board at his dad’s work, Brendon once won the Upper Deck "draw-your-own baseball card" competition.

A pivotal moment occurred during Brendon's high school years when a classmate shared a DIY video project and Brendon became enamored with the concept of digital filmmaking. He soon found himself in the film program at the University of North Carolina Wilmington, where he honed his skills in computer graphics and crafted memorable short films.

Post-graduation, Brendon gained invaluable experience as a Motion Graphics Designer in Wilmington, NC. However, his true aspiration was in the realm of movie-making. Following his wife Carolyn to Atlanta, he discovered an abundance of opportunities in the promising film industry of The Big Peach City. Here, he flourished as a Visual Effects Artist, contributing his talents to popular TV shows such as The Walking Dead, Grey’s Anatomy and The Resident.

In 2023, Brendon joined Lyda to focus on the cutting-edge field of Virtual Production. Apart from creating immersive stories and extraordinary worlds, Brendon channels his creativity into writing and illustrating picture books. Additionally, he enjoys outdoor adventures with his wife and two kids.

05/30/2024

Introducing our new animated short, The Big Leap. Since 2021, we’ve invested heavily in building a Virtual Production team to create realistic, story-rich experiences in the virtual realm. We develop characters and environments meticulously tailored to our client’s unique vision using groundbreaking tools like Unreal Engine and state-of-the-art performance capture. This isn’t just an upgrade for Lyda — it’s a new way for our clients to captivate and connect with audiences.

05/16/2024

Excited to showcase some highlights of the stunning video & 3D work we've created for our partners at PayPal. Here’s a glimpse of what we've accomplished together!

Lyda supports PayPal's C360 event design & the production of video interviews. Last week, our team traveled to Dana Poin...
05/06/2024

Lyda supports PayPal's C360 event design & the production of video interviews. Last week, our team traveled to Dana Point, CA, to add the final touches to the conference, which serves as an annual gathering for thought leaders in tech & digital commerce.

04/24/2024

Congrats to our client, Mina, on announcing their upcoming protocol upgrade!

01/18/2024

One week, two special events for PayPal.

12/20/2023

Happy Holidays from our virtual world to yours.

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2300 Windy Ridge Pkwy SE, Suite 1140N
Atlanta, GA
30339

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Tuesday 9am - 6pm
Wednesday 9am - 6pm
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Lyda Fire is a creative agency in Atlanta. We create world-class videos & presentations for businesses, municipalities, manufacturers & universities.