MBI

09/30/2022

Over the past few years, Google searches for terms like “Where to buy” and “near me” have increased by more than 200 percent. This article will take a look at what hyperlocal advertising is, how it can benefit your business, and what it can mean for your brand.

Hyperlocal advertising can have a big impact on your brand and your sales—provided you understand the ins and outs of this marketing strategy.

09/28/2022

In the metaverse, features and functionalities we’ve become accustomed to – "liking," "sharing," and the “for you” page – are no longer confined to social applications. And just as social media is one of the foundations the metaverse will be built on, the metaverse, in return, will impact the way we think about and use social media.

The metaverse is here – and social media will never be the same again! Let’s look at some of the ways that immersive, persistent digital worlds will impact the way we connect, like, and share.

09/27/2022

Read on to learn more about what OTT and smart TV advertising are, how and when they work, and what the future holds for these fast-growing3 digital advertising media.

And so we enter the world of OTT and smart TV advertising. Read on to learn more about what smart TV advertising is, how and when it works, and what the future holds for this fast-growing digital advertising medium.

09/26/2022

Large Ad Agency Networks Have Resisted the Economic Downturn—So Far. Companies like WPP and Publicis look to retain market share, but their growth streaks might not last:

Top global advertising agency networks have so far defied widespread declines in ad spending that have hurt digital platforms, publishers and broadcasters, but their outlooks for the years to come remain uncertain.

09/23/2022

One of the hardest things to do no matter where you are in your business plan is to get the attention you deserve. Your media plan is going to be the backbone of your campaign that gets your brand in front of the ideal audience and turns that audience into customers. This article covers everything you need to know about modern media planning.

Media planning is, by definition, the process of strategizing and purchasing media ad placements and deciding what the best combination of media is that will help you achieve your marketing goals.

09/21/2022

Netflix Says ‘No’ to Advertising in Kids Programs, New Movies

The streaming service could still generate billions of dollars in advertising sales

09/19/2022

This article will investigate the benefits of both radio and digital advertising, and demonstrate the potential of combining the two media for maximum effectiveness.

Considering the benefits of both radio advertising and digital advertising, it is no wonder that a new digital-radio advertising trend has surfaced, which accounted for $1.32 billion in local digital-radio advertising revenue in 2021.

09/16/2022

TikTok announced that it’s launching a new commerce ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform. Read more about TikTok's new ad solutions with smarter targeting and amplified product discovery here:

TikTok announced today that it’s launching a new commerce ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform. The company is currently testing three formats of Shopping Ads, including Video Shopping Ads, Catalog Listing Ads and LIVE Shopping A…

09/14/2022

Planning OOH Campaigns for Food and Beverage Brands - Read on to learn more about the benefits of OOH advertising and how to best plan a food brand campaign that embraces current industry trends.

As it is with any marketing strategy, including OOH, businesses should first seek to understand the current trends in their specific industry.

09/12/2022

Apple is planning to expand its advertising business significantly by placing more ads directly on users' devices. Learn more about how Apple pushed its ad-vantage here:

The tech giant is ramping up an ad business just as its iPhone privacy policy is limiting rivals.

09/08/2022

It’s no secret that the world of finance is becoming increasingly digitized. In order to keep up with this rapid evolution in technology or customer demands it now takes more than just an online banking tool; you need media strategy too! This article covers media planning strategies you need to know. https://blog.media-brokers.com/a-guide-to-media-planning-strategies-in-banking-and-financial-services

Finance is a dynamic industry, and the way that banks approach marketing their services has changed dramatically over recent years. In order to keep up with this rapid evolution in technology or customer demands it now takes more than just an online banking tool; you need media strategy too!

09/07/2022

The New Magic Word for Branding Is Collaborations. Watch this video where Bloomberg Opinion's Ben Schott covers why they don't just add to consumer choice and the bottom line but are also fun! https://www.bloomberg.com/news/videos/2022-08-03/the-new-magic-word-for-branding-is-collaborations

Brand collabs are not going anywhere. Bloomberg Opinion's Ben Schott says they don't just add to consumer choice and the bottom line — they're also fun (Source: Bloomberg)

09/05/2022

It's the day to celebrate your hard work! Wishing you and yours a Happy Labor Day!

09/02/2022

For media buyers, the ever-evolving digital world adds extra pressure to selecting the right placements. Here are some of the most significant trends in the world of TV and video advertising that could impact media buying strategies in the coming years. https://blog.media-brokers.com/whats-new-in-tv-and-video-advertising

MBI is here to help you develop a TV and video media plan that expands your footprint in the marketplace. We stay ahead of the latest trends and create a plan to maximize your advertising plan’s impact so you’ll always make smart, resource-wise investments with your company’s media strategy.

08/29/2022

Investing in and cultivating a powerful brand will be the defining factor in how your organization weathers both the good times and the bad. Read more on "Why a Recession Is the Worst Time to Skimp on Brand Marketing." https://www.entrepreneur.com/article/430225

Here's why a recession is the worst time to cut back on brand marketing.

08/24/2022

Print media as an advertising outlet can be a valuable asset to a business's overall marketing strategy, especially when paired with digital media. Read to learn more about how powerful print advertising can be in today's digital marketing landscape. https://blog.media-brokers.com/the-future-of-print-advertising

In today’s business climate, the question “Is print advertising dead?” is at the top of the list when considering what media is the best media for your campaign investments.

08/22/2022

Content plays an important role in every marketing campaign. Here are five ways you can improve your content strategy and get better results. https://www.searchenginejournal.com/improve-content-strategy/457349/

Content plays an important role in every marketing campaign. Here are some ways you can improve your content strategy and get better results.

08/19/2022

Hyperlocal advertising can have a big impact on your brand and your sales. This article will take a look at what hyperlocal advertising is, how it can benefit your business, and what it can mean for your brand. https://blog.media-brokers.com/how-hyperlocal-advertising-impacts-your-brand

Hyperlocal advertising can have a big impact on your brand and your sales—provided you understand the ins and outs of this marketing strategy.