Cake Websites & More

Cake Websites & More "While we all have sense enough not to expect the impossible, we have a right to expect the magical." We also offer high quality print design.
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CAKE Websites & More, LLC is a full-service marketing firm. We design & build websites, host websites, provide custom programming, and perform ongoing SEO & marketing work for our clients. We are based in Asheville, North Carolina, and have clients nationwide.

Take a load off! 😌  We put in all of the marketing work so you can focus on doing what you love!  ➡️ We streamline compl...
08/09/2024

Take a load off! 😌

We put in all of the marketing work so you can focus on doing what you love!

➡️ We streamline complex processes to enhance patient communication, utilizing advanced technology such as SMS, lead nurturing, and AI-supported systems.

➡️ We consistently generate fresh, updated content to keep our clients' sites relevant, helping them reach new and more targeted audiences effectively.

✉️ Interested in working with us? Contact us here: https://www.cakewebsites.com/contact/

Happy Professional Speakers Day! 🎙️  Clark, our Co-Owner & Director of Online Marketing, has a number of public speaking...
08/07/2024

Happy Professional Speakers Day! 🎙️

Clark, our Co-Owner & Director of Online Marketing, has a number of public speaking events under his belt, including this past American Academy of Cosmetic Surgery Annual Scientific Meeting, where he discussed the role of AI in marketing.

Have you heard one of Clark's talks?

Design is a powerful tool!  Not only does it support a brand's aesthetic, but it can also support clarity & engagement w...
08/02/2024

Design is a powerful tool!

Not only does it support a brand's aesthetic, but it can also support clarity & engagement when done correctly. These graphics show how even small changes can have a big impact. While the first design could be ideal for one client whose message must be clear, the second design could be better fit for a more calm, reflective message.

We offer a variety of design services at Cake, from website design to social media visuals. Contact us to learn more about what we can do for you: https://www.cakewebsites.com/contact/

New AI tools are constantly hitting the market... but, some are more effective than others.  Read this HubSpot article t...
07/31/2024

New AI tools are constantly hitting the market... but, some are more effective than others. Read this HubSpot article to learn different tools that you could utilize in digital marketing: https://blog.hubspot.com/marketing/ai-marketing

intelligence

Want to use AI in your marketing? Discover what AI in digital marketing is, how to use it, examples, pros and cons, and strategies that benefit from AI.

Have you met our HR coordinator, Nanci? 👋  Nanci has supported the Cake team for many years, and we value her positive a...
07/24/2024

Have you met our HR coordinator, Nanci? 👋

Nanci has supported the Cake team for many years, and we value her positive attitude and willingness to help💛

Marketing funnels can be sweet🍦  It's National Ice Cream Day, and this is how we're celebrating! Just like scooping your...
07/21/2024

Marketing funnels can be sweet🍦

It's National Ice Cream Day, and this is how we're celebrating! Just like scooping your favorite ice cream flavors into a cone, the marketing funnel takes potential customers on a journey from awareness to conversion.

What questions do you have about the marketing funnel?

"Elements of Style" by Strunk and White is a classic📚  This recommendation of Aimee's provides timeless guidance on writ...
07/19/2024

"Elements of Style" by Strunk and White is a classic📚

This recommendation of Aimee's provides timeless guidance on writing effectively. Have you read it?

Marketing campaigns are crucial to help businesses stand out and be memorable💡  These organized, strategic efforts help ...
07/17/2024

Marketing campaigns are crucial to help businesses stand out and be memorable💡

These organized, strategic efforts help promote company goals through various media channels. Whether it's through social media, print, or digital advertising, a well-crafted campaign can make a huge impact on brand awareness and customer engagement.

Learn more in this article: https://blog.hubspot.com/marketing/marketing-campaigns

Marketing campaigns give your brand an identity, personality, and emotion. Here’s everything you need to know — and some of our favorite examples for inspiration.

Our clients 💛 Cake! 🍰  One of the reasons clients love Cake is because we are on top of it: 1️⃣ We stay up-to-date with ...
07/12/2024

Our clients 💛 Cake! 🍰

One of the reasons clients love Cake is because we are on top of it:
1️⃣ We stay up-to-date with the latest best practices, algorithms, and technologies.
2️⃣ We collaborate & maintain consistent collaboration with our clients.

Have you worked with Cake Websites?

It's the Fourth of July! 💙  Today, we celebrate the freedoms we currently enjoy and recognize the areas where we continu...
07/04/2024

It's the Fourth of July! 💙

Today, we celebrate the freedoms we currently enjoy and recognize the areas where we continue to advocate for progress. How are you celebrating?

We redesign our websites not just for aesthetics, but also for SEO🤓  Compared to the number of site visitors over a thre...
06/28/2024

We redesign our websites not just for aesthetics, but also for SEO🤓

Compared to the number of site visitors over a three month period last year (pre-redesign), the new site has brought in 49.92% more visitors.

What questions do you have about our website redesigns?

Representation matters in marketing, and not all representation is created equal.  Representation isn't just important f...
06/26/2024

Representation matters in marketing, and not all representation is created equal.

Representation isn't just important for your visuals, but it's also important in the information you share. Learn more in this article by HubSpot, "How To Do Representation in Marketing the Right Way (+ Consumer Perspectives)," here: https://blog.hubspot.com/marketing/representation-in-marketing

Consumers want to see themselves in marketing materials. Learn why representation in marketing is so important and how to practice it at your business.

It's the first day of summer☀️ Have fun in the sun (with SPF, of course)!  What are your summer plans?
06/21/2024

It's the first day of summer☀️ Have fun in the sun (with SPF, of course)!

What are your summer plans?

Happy Juneteenth! 💛  Juneteenth is an important holiday that commemorates the end of slavery and celebrates freedom. Our...
06/19/2024

Happy Juneteenth! 💛

Juneteenth is an important holiday that commemorates the end of slavery and celebrates freedom. Our employees are out today to honor this holiday.

How are you celebrating?

Happy Father's Day! 💙  Today, we celebrate the father figures who helped shape us. Thank you for your guidance and resil...
06/16/2024

Happy Father's Day! 💙

Today, we celebrate the father figures who helped shape us. Thank you for your guidance and resilience!

You've seen our website designs, so now it's time to dive deeper—see our copywriting skills in action! ⚡  Our copywriter...
06/14/2024

You've seen our website designs, so now it's time to dive deeper—see our copywriting skills in action! ⚡

Our copywriters strive to create content that is:
⭐ Targeted to our clients' ideal audience and their concerns
⭐ Creative, engaging, and unique
⭐ Well-researched and scientifically-backed
⭐ SEO-friendly, tailored to the latest best practices for content marketing

Read this blog for one of our plastic surgery clients here: https://www.berksplasticsurgery.com/blog/what-is-normal-after-breast-augmentation/

It's about time that I introduced myself! 👋  As the social media manager at Cake Websites, I run organic & paid social m...
06/12/2024

It's about time that I introduced myself! 👋

As the social media manager at Cake Websites, I run organic & paid social media for our clients. I thrive in a creative environment, so a week full of writing, graphic design, and video editing is a piece of cake for me🍰

What would you like to see more of from our social media?

This client came to us in 2020 with two major needs.  1️⃣ They wanted a branding refresh to reflect the level of prestig...
06/05/2024

This client came to us in 2020 with two major needs.

1️⃣ They wanted a branding refresh to reflect the level of prestige of their Western North Carolina properties, while appealing to both younger and retiree-age home buyers.

2️⃣ They needed a new website—one that could integrate seamlessly with data from the MLS real estate listings database.

Our design and web development teams worked together tirelessly during the early COVID lockdowns to make this happen, and this site design was the result!

What do you think of this design?

Happy birthday to our all-star programmer, Jason Shope! 🥳💛  Shope has been optimizing client website speed and creating ...
05/27/2024

Happy birthday to our all-star programmer, Jason Shope! 🥳💛

Shope has been optimizing client website speed and creating innovative programs for Cake since 2011! He is a joy to have on our team.

We hope you have an excellent birthday, Shope! 🎂

Live gracefully in uncertainty✨  What quote is currently motivating you?
05/24/2024

Live gracefully in uncertainty✨

What quote is currently motivating you?

If you're a marketer, "My Life in Advertising and Scientific Advertising" should be on your reading list📚  These two pie...
05/22/2024

If you're a marketer, "My Life in Advertising and Scientific Advertising" should be on your reading list📚

These two pieces by Claude Hopkins share the fundamentals of advertising that still prevail today!

What is your favorite book?

How will AI affect the future of Google and search marketing? 🤖  Cake's co-owner and director of online marketing is quo...
05/21/2024

How will AI affect the future of Google and search marketing? 🤖

Cake's co-owner and director of online marketing is quoted in this Fast Company article, "How generative AI is clouding the future of Google search." Read it here: https://www.fastcompany.com/91117543/google-generative-ai-seo-spam

Google doesn't just face new competition from ChatGPT and other upstarts. It also has to keep AI SEO spam from damaging its search results.

It's time to shine the spotlight on copywriter Jorden! 🥰  Jorden's kindness, unwavering support, willingness to try new ...
05/17/2024

It's time to shine the spotlight on copywriter Jorden! 🥰

Jorden's kindness, unwavering support, willingness to try new things, and humor make her a joy to work with. Plus, she's good at what she does! A talented writer, her content increases leads & conversions for our clients, whether she's writing a blog, email newsletter, press release, or web content✍️

As for her fun fact? She loves reading, particularly books by Lucy Maud Montgomery, Kristin Hannah, and Stephen King!

Have you worked with Jorden?

Happy birthday to our photo specialist, Thais! 🥳  Thais has prepped our cosmetic surgery clients' before and after image...
05/14/2024

Happy birthday to our photo specialist, Thais! 🥳

Thais has prepped our cosmetic surgery clients' before and after images since 2004, ensuring that they are symmetrical, color-corrected, and properly watermarked. Her Master’s degree in art and her experience in figure drawing help her to excel in color balancing, aligning, and cropping images!

Thank you for all you do for our team, Thais! We hope you have a wonderful day💛

Happy Mother's Day to all of the mother figures in our lives! 💛  We have several women on our team who beautifully balan...
05/12/2024

Happy Mother's Day to all of the mother figures in our lives! 💛

We have several women on our team who beautifully balance work-life and mom-life. We admire & celebrate them for their adaptability, resilience, and compassion. We hope each of you feels the love today!

How are you celebrating Mother's Day?

"Americans today spend 31% of their media time with audio, yet marketers only allocate 9% of their marketing budgets tow...
05/10/2024

"Americans today spend 31% of their media time with audio, yet marketers only allocate 9% of their marketing budgets toward the audio medium."
- SiriusXM Media

Audio is likely an untapped treasure in your marketing strategy! Advertisements on music & podcast streaming services can give you a unique platform to speak to your target audience... especially for those in the healthcare space.

🌐 Learn more in "Healthcare Marketing’s Best Kept Secret: Digital Audio" here: https://www.siriusxmmedia.com/insights/healthcare-marketings-best-kept-secret-digital-audio

Address

6 Locust Street
Asheville, NC
28804

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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