Communications Shop

10/30/2025

08/29/2025

Ah, the final version… or is it? 👀
Naming files may be an art form of its own, but we love the creative process, twists, turns, and all.
Big thanks to our partners for riding the “final_final_THIS_ONE.pdf” wave with us. 💛

08/22/2025

That rare, magical moment when the partner approves the first draft…

No comments. No revisions. Just pure, unexpected joy.
Shoutout to all the partners who give us that sweet, sweet "Approved!" on the first try, you make our creative hearts purr. 💜

08/19/2025

What makes a message stick?
What makes a person feel, act, and join?
In this carousel, we break it down with examples so you can start building messages that do more than inform; they mobilize.
In this carousel, we break it down with examples so you can start building messages that do more than inform, they mobilize.

👉 Swipe through & tap the link in bio to read the full blog.

08/17/2025

Today, we celebrate the nonprofits that hold our communities together and push us all forward. 💛✊🏽
From defending civil rights to fighting for housing, climate justice, and reproductive freedom, you show up daily with courage and care.
To every organization that trusts Communications Shop as a partner: thank you.
Your work changes lives. We’re honored to help amplify your voice.
Let’s keep building power, shifting narratives, and moving hearts together.

08/15/2025

👀 Ever launched a campaign and felt like no one cared?
Maybe it’s not the message… maybe it’s the .

Swipe through to learn what an insight really is, how to find it, and why your campaign needs one to actually connect.

08/13/2025

Understanding culture isn’t a “nice to have,” it’s the foundation of communications that resonate.
From language and pace to emotional triggers and trusted messengers, every detail matters when you're trying to move people, not just message them.
In our latest carousel, we break down how to:

👉Center the cultural context from Day One
👉Fine-tune language, tone, and delivery
👉Use focus groups to uncover what drives action
From language and pace to emotional triggers and trusted messengers, every detail matters when you’re trying to move people, not just message them.

Whether you’re launching a campaign, designing a PSA, or refining your brand voice, start with culture and build with strategy.

Be a story-understander, not just a storyteller.

🔁 Swipe through for tips that help your next campaign truly connect.

08/12/2025

We’re thrilled to roll up our sleeves and help the .Dev amplifies their message.
Here’s to building stories that inspire, elevate, and make an impact, together! ✨

08/06/2025

and just released their journalist guides in English and Spanish, crafted to support thoughtful, accurate, and culturally aware reporting on trans and q***r communities.⁠

These aren’t simple translations; they’re tools shaped by lived experience and rooted in Spanish-speaking movements, designed by and for our communities.

📚 The full set includes:

— Guide for Reporting on Marginalized Disabled Communities

— Guide for Reporting on Anti-Trans Violence

— Guide for Reporting on Trans Youth and Gender-Affirming Medical Care

— Guide for Reporting on Anti-Trans Athletic Bans

— A Language Guide: Abortion and Reproductive Care

✨ Whether you’re a journalist, content creator, or storyteller, these resources are essential.

👉 Explore and download all the guides at: transgenderlawcenter.org/journalist-resources

Because how we tell stories, and who gets to tell them, matters.

07/25/2025

UGC or EGC: Which one should power your next campaign? 🤔

User‑Generated Content (UGC) brings real voices and social proof. Employee‑Generated Content (EGC) shows the human heart of your team. Both have their moment, and both can supercharge trust and engagement for teams.

1️⃣ What & really are
2️⃣ Their top benefits
3️⃣ When to use each for maximum impact
4️⃣ How to protect vulnerable stories ethically

Swipe left to get the full breakdown.

07/23/2025

We believe storytelling isn’t just a tactic, it’s the soul of every campaign.

That’s why we’ve handpicked a few favorite books to help you and your team unlock the power of narrative, creativity, and purpose:

📖 Dare to Lead – Brené Brown
Explore why vulnerability makes your storytelling more authentic and human.

📖 Start With Why – Simon Sinek
Because stories rooted in purpose resonate strongly and last longer.

📖 Big Magic – Elizabeth Gilbert
A creative reminder to tell stories boldly, playfully, and without fear.

✨ Which storytelling book shaped your perspective?
Share it below! We’d love to add it to our shelf.

07/18/2025

Stories don’t just tell, they connect. ✨
Swipe through to see how storytelling can power every corner of your communications strategy, from social and email to media, events, and fundraising.

Inside the blog:
• How to lead with impact stories in newsletters.
• Why behind‑the‑scenes reels build trust.
• The art of prepping spokespeople with narrative talking points.
• Best practices for ethical, inclusive storytelling.

💡 Pro tip: Center the voices of those you serve, being a story‑understander beats mere storytelling every time.
Ready to turn your comms into unforgettable narratives?