Town Hall Marketing

01/31/2025

Social media isn’t just for trendy restaurants and influencers. It’s where your patients and clients are looking for answers, reassurance, and connection.

Let’s make sure your healthcare organization is leading the conversation, building trust, and standing out.

01/30/2025

Nothing beats face-to-face collaboration, but I love that technology lets me stay connected with the amazing teams I get to partner with—even from miles away!

These virtual meetings keep us connected, aligned and engaged. Grateful for the partnerships that make my work so fulfilling!

01/29/2025

Is it:
Lack of time? ✅
Need consistency? ✅
Want more engagement? ✅

If you’re struggling to find time, resources, or inspiration to maintain a strong online presence, you’re not alone. Many healthcare organizations and local businesses juggle multiple priorities.

That’s where I come in—to create consistent, engaging content that works for you. ➡ www.townhallmarketing.com

01/27/2025

Creating connections online is more than just posts; it’s about building trust and sharing value. Whether you’re running a med spa, healthcare organization, or local business, showing up authentically can make a world of difference.

What does showing up authentically mean?

▪Skip the Perfection: It’s okay if your posts aren’t picture-perfect. Share the real moments—your messy desk, your “oops” moments, and everything in between.
▪Use Your Voice: Write captions like you’re talking to a friend, not delivering a speech. People connect with personality, not corporate-speak.
▪Share the Process: Show behind-the-scenes moments that give a glimpse into your day-to-day, whether that’s setting up a clinic or brainstorming with your team.
▪Admit You Don’t Know It All: It’s relatable and real to say, “I’m still figuring this out” or “This is what I’ve learned.” Vulnerability creates trust.
▪Engage Genuinely: Respond to comments and messages with care. Be curious, ask questions, and let your audience know you’re listening.

Just show the human side of your brand.

01/17/2025

Here’s a little glimpse into the industries I’m currently working with! 🏥🏡🍽️ My specialty is in healthcare, but I’ve loved expanding into other fields and learning about each unique industry.

Whether you’re in healthcare or beyond, I’m always open to new opportunities to help businesses grow through thoughtful, engaging social media strategies! Let’s connect and see how we can work together!

01/02/2025

✨ Happy New Year! ✨

The past 6ish weeks of stepping back from posting on my own account have been such a relief for my mind. It gave me the space to fully enjoy all the birthdays, holiday celebrations, and spend time with my family. It’s been good for my brain and even better for my heart. ❤️ Might have to do this every year!

As I head into 2025, I want to be more intentional with how I show up and create on social media. I’ve loved the connections made through relatable posts, the community we build together, and the incredible support & friendships that can happen online.

Being a friendly and approachable resource for business owners is my main goal here and I’m excited to continue that with more purpose and presence. 🙌

Here’s to more mindful moments, authentic connections, and showing up in a way that feels right.

12/25/2024

Merry Christmas! 🎄

Wishing you and your families a season filled with warmth, joy, and special moments. May your homes be filled with laughter, your heart with love, and your days with peace. Whether you're surrounded by family, friends, or enjoying quiet moments of reflection, I hope today brings you happiness and hope for the new year ahead.

Merry Christmas and Happy Holidays! 🎁✨

11/21/2024

This is for my leading lady friends, for fellow entrepreneur moms, for women in leadership positions! 🙋‍♀️🙌 We all know the power that women bring to the table, and the studies back it up!

Here’s why empowering women to lead doesn’t just benefit them—it benefits everyone (according to the American Psychological Association):

▪Improved Leadership: Women leaders are more likely to inspire transformational leadership, driving organizational mission and dedication.
▪Increased Competence: Studies show women are now viewed as equally or more competent than men in leadership roles.
▪Better Team Collaboration: Women in leadership improve team dynamics and collective intelligence, fostering better problem-solving and equality.
▪Honesty & Compassion: Women are ranked higher in traits like honesty, compassion, and creativity, key qualities for effective leadership.
▪Fairer Treatment & Trust: Female leaders are associated with fairer treatment and greater trust within organizations, improving morale.
▪Changing Stereotypes: The presence of women in top management positions helps challenge deep-rooted stereotypes, improving organizational language and culture.

When women lead, organizations thrive! Let’s keep pushing for more women in leadership roles and make an even bigger impact. 💪✨

11/21/2024

Rural health holds a special place in my heart. The people, the stories, and the sense of community are unmatched. Proud to support and work with those making a real difference every day. 💙

Today is a chance to recognize and honor the outstanding work of rural healthcare providers, communities, organizations, State Offices of Rural Health, and all stakeholders committed to meeting the distinct healthcare needs of rural America.

At H&H Leadership Solutions, we take immense pride in partnering with these dedicated teams, supporting their missions, and addressing the unique challenges and opportunities found in rural communities.

We want to highlight our partnerships with Melissa Memorial Hospital, Northeast Montana Health Services, Cascade Medical Center, Edgerton Hospital & Health Services , Wray Community District Hospital, and Sedgwick County Hospital.

It’s a privilege to collaborate and contribute to the health and well-being of these areas, and we look forward to continuing these impactful partnerships.

11/20/2024

Sometimes, we get so caught up in the digital world that we forget the best connections happen without Wi-Fi. Whether it's a heart-to-heart with a mom-friend at school drop-off, a coffee date with a client, or a casual chat with a mentor, it’s the face-to-face moments that truly build meaningful relationships.

These are the connections that keep me grounded and remind me why I do what I do!

What's your favorite way to connect with people?

11/18/2024

Running a business is a lot of work, and social media shouldn’t be another stress on your plate. 🤯 Outsourcing your social media management can save you time, give you access to expert strategy, and keep your brand consistent and engaging without the hassle. 📱

Plus, it frees you up to focus on what you do best—running your business! I'm open to a friendly chat about how it works - send me a message anytime!

11/15/2024

We all have pet-peeves right?

My biggest one (about captions, anyway) is when people write huge, long captions without any breaks!

No one wants to read that (and studies back this up)!

Content that includes line breaks and white space is visually less daunting, making it more inviting to readers.

A study by the Nielsen Norman Group found that users tend to scan content and are more likely to read when text is broken up into smaller chunks.

Do this instead:
-Break up text into smaller paragraphs.
-Use line breaks to make it easier to read.
-Use bullet points or emojis to highlight key points or steps.

I'll wrap with this: Studies show that content with clear structure and formatting tends to have higher engagement rates.

Do it for the engagement, if not for anything else!

11/14/2024

Authenticity is everything! Consumers want to see the real people behind your brand, not just polished ads. Showcasing your team and their genuine experiences helps create meaningful connections and builds trust with your audience.

So definitely highlight the faces and stories that make your brand unique and, if you're a service provider, what makes YOU unique—because when people see the heart behind the business, they’re more likely to engage and connect!

11/09/2024

This week I got to sit down with another local business owner and just download all my favorite tips! I forgot how much I love to teach people how to manage their social media accounts efficiently and effectively!

My number one efficiency tip? Batching is the way to go! Not only does this save time, but it also keeps your messaging consistent and stress-free.

Here are some tips for batching content creation more efficiently:

👉Plan Ahead: Create a content calendar to outline your topics and themes for the month. This helps you stay organized and focused during your batching sessions.
👉Set a Dedicated Time Block: Choose specific days or times to focus solely on content creation. Treat it like an important meeting to eliminate distractions.
👉Gather Resources: Before your batching session, gather all necessary materials—images, videos, articles, and branding guidelines. Having everything on hand will make the process smoother.
👉Use Templates: Create templates for different types of content (e.g., social media posts, graphics, or blog articles). This saves time and ensures a consistent look and feel.
👉Repurpose Content: Look for opportunities to repurpose existing content. Turn blog posts into social media snippets, or compile past posts into an e-book or newsletter.
👉Engage in Focused Creation: During your dedicated time, focus on one type of content at a time—write all your captions, then create graphics, followed by scheduling. This reduces the mental load of switching tasks.
👉Involve Your Team: If applicable, involve team members in the content creation process. Collaborate on ideas and share responsibilities to increase efficiency.
👉Review and Adjust: After your batching sessions, review the content to ensure it aligns with your brand voice and goals. Tweak as needed before scheduling or publishing.

These are strategies I use to help me produce quality content efficiently, freeing up more time for other important tasks in your business! Give it a try!

11/08/2024

Short-form videos aren't just a trend; they’re essential for connecting with your audience in a meaningful way!

In our crazy, fast-paced digital world, consumers only stop their scroll for engaging content that resonates with their needs and interests—quickly and effectively.

So, let’s get on board for the power of storytelling in under 60 seconds! ⏰

Show your & your brand’s personality and value by creating relatable content that keeps your audience coming back for more.

11/07/2024

All we really want is to feel connected to those that we're considering for services—especially when it comes to service providers like us.

People buy from people, not faceless brands. Sharing your personal stories and insights allows potential clients to see the real you, fostering trust and connection. This is crucial for service providers; clients are more likely to choose someone they feel they know and trust.

By being present on social media, you can showcase your journey, share valuable insights, and create a community that engages with your brand. This means showing not just the polished, professional side of your work but also the real-life moments that make your journey relatable. Whether it's sharing serious insights about your industry or a lighthearted behind-the-scenes glimpse of your day-to-day, authenticity matters.

I encourage all fellow service providers to start sharing more of yourselves online.

11/05/2024

Finding it hard to foster a sense of community on social media?

Many healthcare practices & businesses struggle to create that meaningful connection with their audiences online. Building an engaged community takes time and effort, but it’s essential for customer loyalty and support.

Together, we can develop strategies that encourage interaction and strengthen your online community, making your organization a trusted resource.

11/04/2024

Want to post more in-the-moment? Stories is where you can be raw, authentic, and imperfectly show up as yourself! Show your personality here!

Instagram and Facebook Stories are a fantastic way to engage your audience and share authentic glimpses of your business.

Here are some creative ideas for what to post:

1. Behind-the-Scenes: Give your followers a sneak peek into your daily operations. Show them how products are made, meetings in action, or a day in the life at your business.
2. Customer Testimonials: Share positive feedback or reviews from satisfied customers. You can create eye-catching graphics or short video clips of clients sharing their experiences.
3. Special Promotions: Use Stories to announce flash sales, discounts, or special offers. This creates urgency and encourages immediate action from your audience.
4. Polls and Questions: Engage your audience with interactive polls or questions. Ask for their opinions on products, services, or topics relevant to your business to foster engagement.
5. Tips and Tricks: Share valuable insights, tips, or how-tos related to your industry. This positions you as an expert and provides your audience with useful information.
6. Personal Touch: Don’t be afraid to show your personality! Share moments from your life, team celebrations, or even your favorite hobbies. This builds a genuine connection with your audience.

Remember, Stories are meant to be fun and informal! Don’t hesitate to get creative and showcase the unique aspects of your business.