KWSM: a digital marketing agency

KWSM: a digital marketing agency Brand Journalists using Inbound, Outbound and Nearbound tactics for lead generation. Founded in 2010. Half our clients are B2B and half are B2C.
(1)

Clients hire us to create and execute integrated digital marketing strategies to generate leads or sales. Every company has a story; our job is to tell it. KWSM has offices in Orange County, CA, San Diego, CA, Atlanta, GA and Las Vegas, NV.

This week, KWSM CEO Katie Wagner and Digital Account Manager Rachel Simon had the opportunity to hear remarks from Georg...
04/25/2025

This week, KWSM CEO Katie Wagner and Digital Account Manager Rachel Simon had the opportunity to hear remarks from Georgia Secretary of State Brad Raffensperger.

One key take-away was the reminder that every business is a people business. We couldn’t agree more!

Thank you to the Greater Perimeter Chamber and the Brookhaven Chamber for a great event!

SEO is the backbone of a successful inbound marketing strategy—but without the right tactics, even the best content can ...
04/23/2025

SEO is the backbone of a successful inbound marketing strategy—but without the right tactics, even the best content can go unnoticed. From optimizing on-page elements to building authority off-site, a well-rounded approach is essential to rank higher and reach the right audience.

Read our blog by Copywriter Josh Rodgriguez to learn how to strengthen your SEO strategy with three core pillars that drive real results.

https://kwsmdigital.com/blog/seo-inbound-marketing-tactics-a-guide-for-boosting-your-online-presence/

04/21/2025

Most businesses focus on inbound or outbound marketing—but there’s a powerful tactic that’s often overlooked: nearbound marketing.

In this clip from the podcast Building Up Your Business with Erica Dill, KWSM CEO Katie Wagner shares why nearbound is the future of lead generation. By leveraging strategic partnerships, you can tap into an audience that already trusts your partners—creating a seamless transfer of trust that drives results.

We’re excited that Erik Westby has joined the KWSM Team in our video department.Erik has a 30-year background in corpora...
04/18/2025

We’re excited that Erik Westby has joined the KWSM Team in our video department.

Erik has a 30-year background in corporate storytelling, working with both small businesses and large corporations. He’s a talented producer, videographer and editor, and we’re thrilled to have him on the team!

At KWSM, creativity doesn’t stop at marketing—it grows in our gardens, too! It's National Garden Day, and we’re celebrat...
04/14/2025

At KWSM, creativity doesn’t stop at marketing—it grows in our gardens, too!

It's National Garden Day, and we’re celebrating our team members with a passion for plants. 🌱

Director of People Ops Lauren Way is our resident green thumb, always sharing plant pics, Senior Web Designer Angie Smith shows off her box garden, CEO Katie Wagner has over 80 indoor plants, and VP of Finance & Operations Stephen Wagner will have a great harvest of Sauvignon Blanc grapes next year.

Check out their beautiful greenery!

We're thrilled to welcome Rachel Simon to the KWSM Team!Rachel joins KWSM Atlanta as a Digital Account Manager. With a s...
04/11/2025

We're thrilled to welcome Rachel Simon to the KWSM Team!

Rachel joins KWSM Atlanta as a Digital Account Manager. With a strong background in digital marketing, content strategy, and client engagement, Rachel has been helping B2B businesses craft strategic initiatives for over 20 years.

She has deep expertise in creating LinkedIn and content strategies to enhance visibility, strengthen brand positioning, and drive sales.

We’re thrilled to have Rachel on the KWSM team and are grateful for the energy she brings!

We love using video for telling compelling stories. At our video shoot with Holland's Custom Cabinets, we heard incredib...
04/11/2025

We love using video for telling compelling stories. At our video shoot with Holland's Custom Cabinets, we heard incredible stories from the team, their partners, and customers. Thank you to Rachel Larraine Crawford of Tiger Veil for sharing your story and to the Holland's team for a great day!

04/10/2025

Last month, we gathered for our State of the Company Address—our semi-annual meeting where our CEO, Katie Wagner, gives the team insight into the current state of the agency and our initiatives for the next 6 months.

As Katie explains, at KWSM, we like to think of ourselves as tigers. Strong, but strategic. 🐅

Every detail of your website impacts user experience—including your contact forms! A clunky, frustrating form can drive ...
04/08/2025

Every detail of your website impacts user experience—including your contact forms! A clunky, frustrating form can drive visitors away, while an optimized form can turn them into customers.

In this blog post, Web Designer & Developer Madeleine Wood shares 12 ways to improve contact form conversion.

Read on to see how small tweaks can lead to big results.
https://kwsmdigital.com/blog/12-ways-to-improve-contact-form-conversion/

We talk a lot about the power of storytelling for a dynamic marketing strategy. It's also valuable for employer branding...
04/03/2025

We talk a lot about the power of storytelling for a dynamic marketing strategy. It's also valuable for employer branding to ensure companies are attracting the best talent.

On the latest episode of the Get Unstuck & On Target, KWSM CEO Katie Wagner joins Mike O'Neill to discuss:

- Why storytelling should be front and center in your marketing
- The power of storytelling when it comes to attracting talent
- How brand journalism connects you to your ideal client

Listen now: https://www.unstuck.show/ep210-katie-wagner-brand-journalism-the-secret-weapon-for-attracting-top-talent-and-clients/

Celebrating the end of a busy week! 🍻
03/28/2025

Celebrating the end of a busy week! 🍻

In a world full of digital noise, authentic connections matter. Speaking to Atlanta Business Radio X recently, KWSM CEO ...
03/21/2025

In a world full of digital noise, authentic connections matter.

Speaking to Atlanta Business Radio X recently, KWSM CEO Katie Wagner highlighted why 'nearbound' is more than just a buzzword – it's a strategic approach to building genuine relationships and driving business growth. But nearbound isn't a quick fix. It's about cultivating trust and providing value over time, leading to higher-quality leads. By focusing on your network and building meaningful connections, you're investing in long-term relationships that yield quality results.

Listen to the podcast to discover how you can leverage nearbound marketing in your business.
https://businessradiox.com/podcast/atlantabusinessradio/kwsm-a-digital-marketing-agency/

Managing hundreds of websites can be a daunting task — just ask the International Code Council (ICC), which oversees ove...
03/19/2025

Managing hundreds of websites can be a daunting task — just ask the International Code Council (ICC), which oversees over 400 sub-organizations!

Thanks to a customized WordPress multisite solution from our team, ICC now enjoys streamlined website management and consistent branding across all of its chapters.

Check out this blog to learn how we transformed ICC's website management process and made it easier than ever for them to maintain a strong, cohesive digital presence.

https://kwsmdigital.com/blog/website-platform-for-sub-organizations/

Marketing is always evolving, but one thing remains constant—humans connect through stories. On the latest episode of th...
03/17/2025

Marketing is always evolving, but one thing remains constant—humans connect through stories.

On the latest episode of the NTM Growth Marketing podcast, KWSM CEO Katie Wagner joins Andrew Gottlieb to discuss:
- The power of nearbound marketing & strategic partnerships
- Why brand journalism remains essential in the AI era
- How AI can enhance efficiency—without replacing human connection

Listen now: https://notypicalmoments.com/episode-129-with-bradley-jacobs-and-katie-wagner/

At KWSM, we believe every piece of your marketing plan should work together to tell your brand’s story.When you weave st...
03/14/2025

At KWSM, we believe every piece of your marketing plan should work together to tell your brand’s story.

When you weave storytelling into your strategy, you’re creating authentic connections that drive audience engagement and loyalty. Whether through blogs, social media, video, or digital ads, your audience will remember your message long after they’ve seen it.

Here are some tips on how to incorporate storytelling into your marketing.
https://kwsmdigital.com/blog/why-storytelling-is-crucial-to-digital-marketing-2/

Celebrating a huge milestone! Nine years of leadership from our VP of Strategy, Jeff.We're grateful for his insights, hi...
03/12/2025

Celebrating a huge milestone! Nine years of leadership from our VP of Strategy, Jeff.

We're grateful for his insights, his drive, and his passion for client success.

Looking forward to many more fantastic years!

03/10/2025

Ever wonder what goes into creating a truly effective website?

Senior Web Designer Angie dives into the importance of site speed, user experience, SEO, and how KWSM takes a holistic approach to web design.

Address

6 Journey, Suite 140
Aliso Viejo, CA
92656

Opening Hours

Monday 7am - 5pm
Tuesday 7am - 5pm
Wednesday 7am - 5pm
Thursday 7am - 5pm
Friday 7am - 5pm

Telephone

(949) 436-5173

Website

Alerts

Be the first to know and let us send you an email when KWSM: a digital marketing agency posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to KWSM: a digital marketing agency:

Shortcuts

Share

Our Story

KWSM is a full service digital marketing agency made up of journalists. We specialize in website development & SEO, social media strategy & management, content creation, PR & influencer marketing, and digital advertising.

Clients hire us to create integrated digital marketing strategies to generate leads or sales. Half our clients are B2B and half are B2C.

Our job is to uncover the stories behind the work you do every day. We use photos and videos to tell those stories. We issue press releases and write blog posts. And we make sure your website is effective at converting viewers to customers as we drive traffic there.

Every company has a story; our job is to tell it.