KWSM: a digital marketing agency

KWSM: a digital marketing agency Brand Journalists using Inbound, Outbound and Nearbound tactics for lead generation. Founded in 2010. Half our clients are B2B and half are B2C.
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Clients hire us to create and execute integrated digital marketing strategies to generate leads or sales. Every company has a story; our job is to tell it. KWSM has offices in Orange County, CA, San Diego, CA, Atlanta, GA and Las Vegas, NV.

01/17/2025

Finding a job where you truly fit in isn’t always easy. At KWSM, Digital Account Manager Meredith found more than just a great place to work—she found real friendships.

When you're surrounded by people who care, work just feels better!

Capturing attention online is harder than ever. Video helps ensure your message is clear, memorable, and trustworthy.At ...
01/16/2025

Capturing attention online is harder than ever. Video helps ensure your message is clear, memorable, and trustworthy.

At Video Studio Day, we will help you create four short, high-quality videos to engage your audience and drive results. 📹

Learn more: https://kwsmdigital.com/video-day-oc/

Fueling up for a fantastic year! 🍕 The OC team kicked off 2025 with a pizza lunch in the Aliso Viejo town square.
01/14/2025

Fueling up for a fantastic year! 🍕

The OC team kicked off 2025 with a pizza lunch in the Aliso Viejo town square.

Navigating new markets can be daunting—but you don’t have to do it alone.Strategic partnerships are a game-changer, offe...
01/13/2025

Navigating new markets can be daunting—but you don’t have to do it alone.

Strategic partnerships are a game-changer, offering mutual benefits that elevate both businesses.

From finding the right fit to maintaining strong collaborations, our latest blog by Copywriter Josh Rodriguez breaks down the essentials of building partnerships that drive growth and innovation.

https://kwsmdigital.com/blog/how-to-build-a-strategic-business-partnership/

We’re thrilled to welcome Destiney to the KWSM team! 🎉 She joins us at KWSM Atlanta, bringing her expertise in web desig...
01/08/2025

We’re thrilled to welcome Destiney to the KWSM team! 🎉

She joins us at KWSM Atlanta, bringing her expertise in web design and development.

Fun Fact: Destiney plays violin (classic and electric)!

Marketing has evolved. Have you?From traditional outbound methods to the rise of inbound marketing and the emergence of ...
01/06/2025

Marketing has evolved. Have you?

From traditional outbound methods to the rise of inbound marketing and the emergence of nearbound, it's clear that a one-size-fits-all approach is no longer enough.

In our latest blog, Senior Copywriter Kyle Cavaness breaks down how each marketing approach fits into today’s landscape and why combining outbound, inbound and nearbound tactics is key to maximizing your marketing impact.

https://kwsmdigital.com/blog/the-evolution-of-outbound-inbound-and-nearbound-marketing/

01/04/2025

If retention and hiring are two core focuses for your business in 2025, you may want to consider an Employer Branding Strategy. Our senior copywriter, Kyle Cavaness, writes about the essentiual of employer branding. This was one of our top-converting blogs in 2024.

And for those who prefer listening to content instead of reading it, we've used Google's NotebookLM to create an audio AICast of the blog. If you prefer reading content, here is the link to the blog: https://kwsmdigital.com/blog/employer-branding-strategy/

01/02/2025

We are highlighting some of our highest-converting blogs of 2024! This one is about web design for nonprofits. We have created an AICast thanks to Google AI for those who prefer to listen to content,

This blog, written by the KWSM team, talks about some of the dos and don'ts when it comes to the design and user experience for organizations seeking donations.

If you prefer to read the blog, you can do it here: https://kwsmdigital.com/blog/what-should-a-nonprofit-website-include/

12/31/2024

Explore our top 2024 blogs! For the audiophiles, there's an AICast generated by Google AI. Senior Web Designer/Developer Madeleine Wood dives into the importance of a website that works for you. If you still prefer reading, you can find the blog here: https://kwsmdigital.com/blog/what-does-a-web-design-agency-do/

As we wrap up another incredible year, we’re celebrating some fun milestones with our team! From launching websites to w...
12/31/2024

As we wrap up another incredible year, we’re celebrating some fun milestones with our team! From launching websites to welcoming new pets, it’s been a year full of growth, creativity, and, of course, lots of coffee. ☕

Here’s a peek at some of the stats from 2024:
💼 Years in business: 14
💻 Web pages designed: 1,091
🎬 Minutes of video edited: 24,020
🐾 New pets: 7
🗺️ Long weekend trips: 115
☕ Cups of coffee: 8,886
🤝 Total clients served: 124

Looking forward to kicking off 2025!

12/30/2024

Dive into one of our top-performing blogs of 2024! Want to listen on the go instead of reading? Check out the Google AI-powered AICast. This piece by SEO Specialist Matt Enser explores How to Design Pages That Convert | The 3 Cs of CRO.

Prefer Reading? Access the blog here. https://kwsmdigital.com/blog/design-web-pages-that-convert/

In a competitive financial services market, Marcia Campbell, CPA, partnered with KWSM to transform her online presence. ...
12/30/2024

In a competitive financial services market, Marcia Campbell, CPA, partnered with KWSM to transform her online presence. By implementing a content marketing strategy with optimized blogs, consistent social media outreach, and a website refresh, we achieved:

✔️ 950% increase in website traffic
✔️ 394 first-page keyword rankings
✔️ 144 high-quality leads annually

When your content is strategically designed to address your audience’s unique challenges, the results are undeniable.

Discover how highly targeted content can take your brand to the next level. https://kwsmdigital.com/blog/creating-highly-targeted-content/

Our property manager at KWSM Orange County threw us a holiday lunch with the Tk Burgers truck! Time flies - we’ve been i...
12/27/2024

Our property manager at KWSM Orange County threw us a holiday lunch with the Tk Burgers truck!

Time flies - we’ve been in our OC office in Aliso Viejo for 10 years now!

12/26/2024

Trying to recruit top talent without an employer branding strategy is like fishing without bait.

In this video, Senior Copywriter Kyle shares how showcasing your company culture and defining what makes you unique attracts the right talent and sets your business apart.

We’re definitely in the holiday spirit! One of the perks of being part of the KWSM team? A whole week off to relax, rech...
12/24/2024

We’re definitely in the holiday spirit!

One of the perks of being part of the KWSM team? A whole week off to relax, recharge, and celebrate the holidays with loved ones.
Happy Holidays from Katie, Stephen, and the entire KWSM Team!

12/23/2024

We are sharing our top converting blogs from 2024. And for those who like to listen to content instead of reading it, we welcome you to listen to an AICast generated by Google AI.

KWSM Senior Copywriter Kyle Cavaness wrote about the evolution of inbound, outbound, and nearbound marketing.

Of course, if you prefer to read your blogs, you can access this content here: https://kwsmdigital.com/blog/the-evolution-of-outbound-inbound-and-nearbound-marketing/

Address

6 Journey, Suite 140
Aliso Viejo, CA
92656

Opening Hours

Monday 7am - 5pm
Tuesday 7am - 5pm
Wednesday 7am - 5pm
Thursday 7am - 5pm
Friday 7am - 5pm

Telephone

(949) 436-5173

Website

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Videos

Finding a job where you truly fit in isn’t always easy. At KWSM, Digital Account Manager Meredith found more than just a great place to work—she found real friendships. When you're surrounded by people who care, work just feels better!

How B2B Manufacturers Can Reach Buyers Online
How B2B Manufacturers Can Reach Buyers Online

As a B2B business, how are you connecting with the right people in 2025? We're highlighting our top-converting blogs of 2024! Enjoy them on the go and listen to this content with our Google AI-powered AICast. Want to read instead? Click here: https://kwsmdigital.com/blog/how-b2b-manufacturers-can-reach-buyers-online/.

Content isn’t just about getting noticed—it’s about building trust. In this video, Digital Account Manager Roni explains how strategic content can move people through your sales funnel by showcasing your product or service in action. Whether it’s a blog, video, or social post, great content creates relationships - turning prospects into leads and leads into customers.

Trying to recruit top talent without an employer branding strategy is like fishing without bait. In this video, Senior Copywriter Kyle shares how showcasing your company culture and defining what makes you unique attracts the right talent and sets your business apart.

The best work happens when people feel supported and connected. That’s why we created the Flight Crew—a team dedicated to making KWSM the best place to work. For Web Designer & Developer Madeleine, her first coffee chat with Flight Crew made such an impact that she joined the committee herself. Now, she’s helping create the same supportive environment that made her feel at home.

Video has become the most powerful way for brands to connect with their audience. It helps visually tell your story, boost credibility, and showcase authenticity in your content. 🎥 Director of Accounts Taylor shares insights on the changing video landscape, highlighting the rise of vertical video. With platforms like Instagram, TikTok, and YouTube leading the charge, this format is now the most popular and effective for engaging viewers.

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Our Story

KWSM is a full service digital marketing agency made up of journalists. We specialize in website development & SEO, social media strategy & management, content creation, PR & influencer marketing, and digital advertising.

Clients hire us to create integrated digital marketing strategies to generate leads or sales. Half our clients are B2B and half are B2C.

Our job is to uncover the stories behind the work you do every day. We use photos and videos to tell those stories. We issue press releases and write blog posts. And we make sure your website is effective at converting viewers to customers as we drive traffic there.

Every company has a story; our job is to tell it.